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SERPed.net Spring 2021 Update 🌱 New Features, Improvements…

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Time flies when you’re busy, doesn’t it?

Well… It’s already Spring in the Northern Hemisphere and thus time for us to give you a quick recap of all the new features and improvements released over the past few weeks.

Before we start, here is our Winter update in case you haven’t read it yet. We also released a new SEO Audit tool, which offers more flexibility and opportunities. You can read more about it here…

Site Manager

New Google Graph

We added a new graph to the Page Stats section in Site Manager.

This graph combines data from Google My Business, Google Search Console and Google Analytics, as you can see below:

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Google Graph in Site Manager

First, you will need to connect to these services in Site Manager.

  • To connect to Google My Business, open Site Manager and select a site. Then open the “GMB Stats” tab and click on “Connect Now”. Tick “Yes” next to “Is this a physical business registered in Google My Business?” and click on “Connect to Google My Business”.
  • To connect to Google Search Console, open Site Manager and select a site. Then open the “GSC Stats” tab and click on “Connect Now”. Finally, click on the blue + button and follow the on-screen instructions.
  • To connect to Google Analytics, open Web Analytics and click on the blue + button. Then select a site and tick the “Google Analytics” radio button. Finally, click on “Sign in with Google” and follow the on-screen instructions.

Once connected, you will be able to select the variables you want to see in the graph, as shown in the screenshot above.

Please note that this Google graph can be included  in the reports that you generate in Site Reports.

This graph is also available in SERPed Agency, which means that you can add it as a widget, so your clients can see it in their respective client dashboard. Don’t have the Agency add-on yet? Click here to learn more…

Content Curator

New AI Search

We added a new “AI Search” option to Content Curator, meaning that you can now get articles generated with the help of Artificial Intelligence.

This new feature is still in beta, but if you’re looking for content, for your blog networks or even niche sites, we highly recommend that you give it a try.

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AI Search in Content Curator

Citation Scanner & Competitor Citations

New Citation Sources

We added about 20 new citation sources to Citation Scanner and Competitor Citations.

Directories in Citation Scanner

As a reminder, Citation Scanner is a tool that scans directories and similar platforms to find out where any given business is listed, and where it should be but isn’t, while Competitor Citations is a tool that allows you to compare the citations of any local business listed in Google vs. their top competitors.

Site Explorer

New Export Options

We added new export options to the View Backlinks section in Site Explorer. You can now export the list of backlinks as a CSV, PDF or XLS file.

Export Options in Site Explorer

Site Auditor Pro

New Unsubscribe Option

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We added an unsubscribe option to Site Auditor Pro, as you can see below:

Unsubscribe Optin in Site Auditor Pro

If you tick this box, the following sentence will be added at the bottom of the email your leads will receive:

If you want to unsubscribe and not receive any more emails from us, please email us at (COMPANY_EMAIL)

You can edit this sentence of course.

If someone asks to unsubscribe, make sure you unsubscribe him/her from your future mailings in your autoresponder.

New GDPR Compliance Options

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We also added several options to the GDPR Compliance section, to help you with compliance.

GDPR Options in Site Auditor Pro

These are suggestions that you can add to the Optin Form to take into account GDPR requirements for EU visitors. We do not guarantee that by adding them you will be fully GDPR compliant.

Here is how the form would look like, if the options shown above are ticked:

Optin Form Preview in Site Auditor Pro

➡️ Not a member yet? Click here to sign up now…

➡️ Already a member? Log in now and give these new features a try!

If you have any questions or feedback, don’t hesitate to leave a comment below.

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Remember you can also find us on Facebook, Twitter and LinkedIN.

Source: Julien Duc

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Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

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Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million annually for faster access to that content – I am not kidding. Google Search now supports new product variant structured data. Google said many of those using the Indexing API wrong are spammy and low-quality sites. Google has a but with negative search operators in shopping. Google’s Shop with AI seems live. Google Ad Strength formula to weight assets quantity and variety more with AI expansions. Google Merchant Center updated how it estimates delivery times. Google Merchant Center now requires images made with AI to be labeled as such. Google is pushing Google Ads ads in Gmail. Google Ads prohibits using famous people or companies to entice people to part ways with money or information. Google Ads API version 16 is out. Google Search is testing a new search bar design. Google Search is testing having forums in the search bar filters. Google is testing fading in the search result text. Bing Search has sub and expandable sitelinks. Bing is testing a next page and refresh page button for pagination. Google local packs tests showing pricing. Gartner predicts search volume will drop 25% by 2026, and only 20% of SEOs think search volume won’t change. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own. Also, here is the charity event.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.

Search Topics of Discussion:

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Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Massive Volatility Reported – Google Search Ranking Algorithm Update

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Google Logo Exploding Cracking

I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

Again, I saw some initial chatter from within the SEO forums and on this site starting on Friday. I decided not to cover it on Friday because the chatter was not at the levels that would warrant me posting something. Plus, while some of the tools started to show a lift in volatility, most of the tools did not yet.

To be clear, Google has not confirmed any update is officially going on.

Well, that changed today, and the tools are all superheated today.

Google Tracking Tools:

Let’s start with what the tools are showing:

Semrush:

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Semrush

SimilarWeb:

Similarweb

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Wincher:

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Wincher

Mangools:

Mangools

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

So most of these tools are incredibly heated, signaling that they are showing massive changes in the search result positions in the past couple of days.

SEO Chatter

Here is some of the chatter from various comments on this site and on WebmasterWorld since Friday:

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Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again.

Something is going on.

Pages are still randomly dropping out of the index for 8-36h at a time. Extremely annoying.

Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again

In SerpRobot I’m seeing a steady increase in positions in February, for UK desktop and mobile, reaching almost the ranks from the end of Sep 2023. Ahrefs shows a slight increase in overall keywords and ranks.

In the real world, nothing seems to happen.

yep, traffic has nearly come to a stop. But exactly the same situation happened to us last Friday as well.

USA traffic continues to be whacked…starting -70% today.

In my case, US traffic is almost zero (15 % from 80%) and the rest is kind of the same I guess. Traffic has dropped from 4K a day to barely scrapping 1K now. But a lot is just bots since payment-wise, the real traffic seems to be about 400-500. And … that’s how a 90% reduction looks like.

Something is happening now. Google algo is going crazy again. Is anyone else noticing?

Since every Saturday at 12 noon the Google traffic completely disappears until Sunday, everything looks normal to me.

This update looks like a weird one and no, Google has not confirmed any update is going on.

What are you all noticing?

Forum discussion at WebmasterWorld.

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

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