If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.
2. WordPress Allows You to Create Attractive Permalinks
On WordPress, it’s super easy to edit your website’s permalink.
Instead of having a URL full of ugly-looking characters, you get something like this:
The beauty of being able to edit your article’s permalink is you can plug your keyword into the URL.
This means your permalink doesn’t only look pretty and informative, it can help with your search ranking as well.
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3. WordPress Makes Metadata Easy to Manage
SEO titles and metadata improves how search engines interpret the relevance of your site.
Metadata tells search engine crawlers helps understand what your webpages are all about.
When you add relevant keywords to your metadata, your site becomes more likely to rank for those keywords.
So how does WordPress help you with metadata?
When you use WordPress, you can get a plugin such as Yoast SEO. This plugin allows you to add metadata to all your posts in minutes.
4. Optimizing Images for SEO Is Simple on WordPress
Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections.
But images don’t only lead readers into the heart of your text.
They’re also powerful tools for SEO, especially when you use WordPress.
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Here are three ways WordPress can optimize your images for better SEO ranking:
WordPress allows you to “create alternative text” for each image you use. This means you can plug in your keywords as image descriptions that’ll be noticed by search engine crawlers.
With WordPress, you can use a plugin that automatically creates alt text for your images.
You can resize your images so they don’t slow your page’s load speed down.
5. WordPress’s Sites Don’t Frustrate Users with Slow Load Time
Page speed is a Google ranking factor in mobile search. So if your site is slow, it’ll not only frustrate users but push you lower on Google’s SERPs.
The good news is WordPress has amazing plugins that help with site speed.
For instance, there’s ShortPixel Image Optimizer. This plugin compresses your PDF documents and past images to speed up your site’s load time.
Another amazing plugin for site speed optimization is WPOptimize. This plugin caches your site, clears your database, and compresses your images for faster loading.
6. WordPress Is Optimized for Mobile Users
Mobile usage has grown rapidly in the past few years. Just take a look at this chart from BroadbandSearch.
As you can see, mobile traffic went up 222% in five years!
If you’re a marketer trying to gain traction online, this means your website must be optimized for mobile usage.
The great news is if you’re already using WordPress to power your site, you don’t need to do anything extra to make your website accessible on mobile devices.
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Why? Most WordPress themes are already optimized for mobile users.
Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.
In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.
“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”
Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.
There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.
Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.
The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.
“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”
Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.
Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.
While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.
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About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.