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10 Reasons Why WordPress Is the Best CMS for SEO

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Since its release in 2003, WordPress has never stopped growing.

In fact, it now powers 34% of the web.

WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads!

So what are the reasons behind WordPress’s popularity?

There are many. But to you as a marketer, there’s one that stands out:

WordPress is the best CMS for SEO.

Here are 10 reasons why.

1. WordPress Focuses on User Experience

WordPress’s themes and plugins work together to make websites professional, user-friendly, and attractive.

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The result?

Visitors enjoy the experience they get on a WordPress site.

They stay longer, decreasing your overall site bounce rate.

If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.

2. WordPress Allows You to Create Attractive Permalinks

On WordPress, it’s super easy to edit your website’s permalink.

Instead of having a URL full of ugly-looking characters, you get something like this:

10 Reasons Why WordPress Is the Best CMS for SEO

The beauty of being able to edit your article’s permalink is you can plug your keyword into the URL.

This means your permalink doesn’t only look pretty and informative, it can help with your search ranking as well.

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3. WordPress Makes Metadata Easy to Manage

SEO titles and metadata improves how search engines interpret the relevance of your site.

Metadata tells search engine crawlers helps understand what your webpages are all about.

When you add relevant keywords to your metadata, your site becomes more likely to rank for those keywords.

So how does WordPress help you with metadata?

When you use WordPress, you can get a plugin such as Yoast SEO. This plugin allows you to add metadata to all your posts in minutes.

4. Optimizing Images for SEO Is Simple on WordPress

Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections.

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But images don’t only lead readers into the heart of your text.

They’re also powerful tools for SEO, especially when you use WordPress.

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Here are three ways WordPress can optimize your images for better SEO ranking:

  • WordPress allows you to “create alternative text” for each image you use. This means you can plug in your keywords as image descriptions that’ll be noticed by search engine crawlers.
  • With WordPress, you can use a plugin that automatically creates alt text for your images.
  • You can resize your images so they don’t slow your page’s load speed down.

5. WordPress’s Sites Don’t Frustrate Users with Slow Load Time

Page speed is a Google ranking factor in mobile search. So if your site is slow, it’ll not only frustrate users but push you lower on Google’s SERPs.

The good news is WordPress has amazing plugins that help with site speed.

For instance, there’s ShortPixel Image Optimizer. This plugin compresses your PDF documents and past images to speed up your site’s load time.

Another amazing plugin for site speed optimization is WPOptimize. This plugin caches your site, clears your database, and compresses your images for faster loading.

6. WordPress Is Optimized for Mobile Users

Mobile usage has grown rapidly in the past few years. Just take a look at this chart from BroadbandSearch.

10 Reasons Why WordPress Is the Best CMS for SEO

As you can see, mobile traffic went up 222% in five years!

If you’re a marketer trying to gain traction online, this means your website must be optimized for mobile usage.

The great news is if you’re already using WordPress to power your site, you don’t need to do anything extra to make your website accessible on mobile devices.

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Why? Most WordPress themes are already optimized for mobile users.

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7. WordPress Helps You Integrate Your Campaign with Social Media

Social media is gigantic today, and it’s one of the best platforms for marketing your brand.

What’s more, success in your social media campaign will indirectly improve your SEO ranking.

Take a look at this cycle from LYFE Marketing to see how it works.

10 Reasons Why WordPress Is the Best CMS for SEO

What this means for you as a marketer is you should use social media to go hand-in-hand with your online marketing campaign.

And WordPress is there to help you do that.

On WordPress, you can create customized social media buttons for your blog so it’s easier for readers to share your content.

You can add a social media feed to your site.

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You can even automate your social media campaigns!

8. WordPress Has Awesome Plugins Made Specifically for SEO

When you use WordPress, optimizing for higher ranking becomes simple. All you need is to install the right plugins.

Here are three of the best SEO plugins for WordPress.

Yoast SEO

Yoast SEO has had millions of downloads worldwide because it makes website optimization simple for even the least tech-savvy person on the planet.

So, how can Yoast SEO help you?

  • It helps you optimize the content you write with your focus keyword.
  • It assists you in creating content that’s readable for both humans and search engine spiders.
  • It provides SEO title and meta description templating.

Yoast SEO also offers Premium users full support whenever needed.

Google XML Site Maps

With this plugin, creating complex XML site maps becomes simple. These maps make your site’s structure easy for search engine crawlers to understand.

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Also, each time you publish a post, this plugin “notifies” search engines of your new content.

Google Analytics by Monster Insights

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WordPress’s Google Analytics plugin is described as both “easy” and “powerful.”

Here are three reasons this plugin stands out:

  • You don’t need to leave your WordPress dashboard to see your Google Analytics reports.
  • You can study which pages stand out on your site with detailed stats.
  • You can see how many clicks your banner ads, affiliate links, and outbound links get.

The beautiful thing about SEO plugins for WordPress? You never have to touch even a line of code.

9. WordPress Is Easy to Integrate with Other Software Tools

You already know how easy it is to integrate WordPress with Google Analytics and Yoast.

But they’re not the only software tools you can use seamlessly with WordPress.

Here are some others:

  • ConvertKit (for email campaigns, landing pages, and forms).
  • Sucuri (one of the best software for security).
  • G Suite (for your documents, spreadsheets, and emails).

With these software tools running smoothly with your site, you can boost engagement which will further improve your SEO rank.

10. WordPress Has SEO-Friendly Themes

Keywords and metadata aren’t the only components search engine spiders examine for relevance.

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Another hugely important thing they look for is good webpage design.

When you use WordPress, you never have to worry about optimizing your site design for SEO yourself.

Simply choose an SEO-friendly theme, and you’re on your way to attracting those spiders to your site!

Dominate the SERPs with WordPress

It’s not hard to find the best CMS for SEO.

With WordPress, you have a platform that’s packed with SEO-friendly themes, plugins, and tools.

For even more inspiration, take a look at this data from Gotch SEO.

10 Reasons Why WordPress Is the Best CMS for SEO

When you use all WordPress’s amazing SEO features, you’re one huge step closer to the top of Google’s SERPs.

Image Credits

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All screenshots taken by author, December 2019

Searchenginejournal.com

MARKETING

Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

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The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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