While San Diego may be more commonly known for its beaches and endless sunshine, its influence in the tech realm cannot be understated. Like other California tech hubs, this oceanside city sits in the heart of a talented tech ecosystem and spans a diverse range of sectors. Although San Diego may not yet be on par with cities like San Francisco and New York when it comes to the pace of tech growth, the city is an undeniable hotbed of tech talent. According to The San Diego Union-Tribune, the city’s tech labor pool has grown 10.3 percent since 2017 — a significant increase from 2015 and 2016, when tech talent rose a mere 0.1 percent. And as the city rises the tech ranks, competition for jobs continues to grow stronger. With tech behemoths like Apple and Amazon opening up offices across the city, startups with less funding are faced with the challenge of attracting and keeping top talent, as reported by The Union-Tribune.
With so much competition crowding San Diego’s sunny streets, businesses are scrambling to catch the attention of potential talent. For many of the city’s top marketers, this onslaught of business frenzy has warranted the need for extensive SEO strategy. San Diego is home to countless SEO companies designed to help companies thrive in aggressive markets. These SEO professionals are experts in the art of search optimization, providing services like keyword research, external linking and title tag optimization, all of which help sites improve their ranking capabilities. These 17 San Diego SEO companies are helping businesses maximize their online visibility — one subtle strategy at a time.
San Diego SEO Companies to Know
- Titan Growth
- Siege Media
- Ignite Visibility
- Radd Interactive
- Myers Media Group
- Storm Brain
- Inseev Interactive
What they do: Titan Growth is an internet marketing company that offers extensive SEO and PPC solutions. The company uses its TitanBOT technology to provide SEO strategies tailored to each client’s needs, which entails uncovering data on competition, identifying high-volume keywords, crawling their sites for coding issues and showcasing which opportunities will increase revenue. Titan Growth offers various PPC management services such as demographic and location audits, identifying opportunities to decrease unproductive spend and offering an overview of strategies and techniques to improve clients’ strategies.
Who they work with: Collette, Arcadia Data, Mizuno, Tuscany Pavers, Resort Harbour and Tax Notes.
What they do: BusinessOnline is a digital marketing agency that focuses on generating revenue for B2B clients through the use of SEO and other strategies. In an effort to create, capture and nurture prospects, the agency offers SEO, conversion rate optimization, content marketing, retargeting, direct media buys, reports and revenue marketing models, paid search and more. BusinessOnline also helps its clients with audit data storage, security, cleanliness and connectedness of APIs.
Who they work with: Lithium, Honeywell, Serena, Workday, Lincoln Electric and iZotope.
What they do: Founded by John Lincoln and Krish Coughran, Ignite Visibility is an online marketing agency that specializes in SEO. Their SEO services encompass local and international SEO, digital PR and link building, e-commerce SEO, keyword analysis and assignment, on-site content SEO, external linking and on-site internal link optimization. Ignite Visibility also provides PPC advertising, web design and development, reporting and analytics, social media marketing, local and international search marketing and more.
Who they work with: Tony Robbins, The Knot Worldwide, National Funding and The General Insurance.
What they do: Launched by Ross Hudgens, Siege Media is a marketing agency specializing in SEO-focused content marketing. Working primarily with B2B and SaaS companies, the agency offers a broad range of SEO services such as content pruning, keyword research, internal linking audits, page speed optimization, information architecture analysis, title tag optimization and user experience assessments. Siege Media’s content-specific services include ideation and research, writing and editing, design, promotion and analysis, and improvement.
Myers Media Group
What they do: Myers Media Group offers SEO solutions designed to help major sites dominate in highly competitive search markets. Utilizing macro SEO strategies, the agency helps its clients optimize large internal link hierarchies, resolve static content issues, ensure pages are thoroughly indexed by Google, overcome the limitations of legacy platforms, and identify and create missing page types. Myers Media Group works with enterprise clients across North America, Europe, Asia, South America and Oceania.
What they do: Radd Interactive is a digital marketing agency that offers a variety of SEO strategies. Specializing in on-page and technical SEO, the agency offers services like keyword research, meta data, brand messaging, internal link distribution checks and algorithm parameter value estimates. Radd Interactive’s paid media strategies encompass Google Ads, Facebook, Instagram and LinkedIn, while their PPC management services include CTR optimization, keyword monitoring, monthly reporting and more.
Who they work with: Hilton Hotels and Resorts, National Geographic, The Cruise Marketplace and DownStream Services.
What they do: Storm Brain is a digital agency that focuses on SEO, brand strategy and web development. The agency offers a variety of SEO services including site audits, keyword research, Google Analytics, link profile analysis, link building and removal, content creation and code overhaul. Storm Brain also provides PPC management, web design and development, social media marketing, graphic design and B2B marketing.
Who they work with: Zillow, Tri-City Medical Center, Bollotta Entertainment and Nu Flow Technologies.
What they do: NextLeft is a digital content marketing and SEO agency dedicated to helping its clients increase organic rankings. With a focus on enterprise SEO, the agency provides a diverse range of services such as technical and on-page recommendations, premium link building and keyword research. NextLeft mainly serves enterprise e-commerce, B2B and B2C clients.
Who they work with: Hallmark, Fiskars, eLocal, United Van Lines and Gwynedd Mercy University.
What they do: Local Blitz is an internet marketing agency dedicated to building sales funnels for small and medium-sized companies. The agency’s SEO services encompass local and organic SEO, on-page and off-page SEO, content creation, and international and national SEO. Local Blitz also focuses on marketing areas like Google Adwords management, email marketing, and Facebook and Instagram Ads management.
Who they work with: Precision Metals, Christian Roofing, Fairbanks Pharmacy & Day Spa and Hollywood Connection.
What they do: SeaSand Digital is a digital marketing agency committed to helping its clients achieve greater ROI from their SEO, SEM and content marketing efforts. The agency offers a wide range of SEO services such as backlinking strategies, technical SEO, content strategy, keyword research and on-page SEO. SeaSand Digital also assists clients with copywriting, social media analysis, audience strategies and customer behavior.
Who they work with: Startups, e-commerce companies and licensed professionals.
Web Reputation Builders
What they do: Web Reputation Builders is a boutique web development, SEO and online reputation management services firm. The firm’s SEO services encompass analysis, content, keywords, tags, and on-site and off-site SEO. In addition to web development and reputation management, Web Reputation Builders helps its clients with AdWords campaign optimization.
Who they work with: Carlson Law Firm, Mitek Systems, All Day Smile and Dean Meredith Architecture.
What they do: Founded by Jimmy Page, Inseev Interactive is a digital marketing agency that focuses on SEO strategies. The agency offers a wide range of SEO services such as competitor data, keyword research, content creation, accessibility and indexability, website migrations, link building, local SEO and auditing. Inseev Interactive’s other services include social media advertising and management, conversion rate optimization, PPC management and content marketing.
Who they work with: Rothy’s, TransUnion, GoodLife Home Loans, Layla and CommunityTax.
What they do: SiO Digital is a digital marketing agency that specializes in AI-powered SEO and lead generation. The agency’s SEO services encompass consumer and market research, data-driven competitors analysis, website architecture analysis, content optimization, external backlink analysis and SEO intelligence. SiO Digital also offers B2B sales intelligence, content marketing, web design, B2B inbound marketing and marketing automation.
Who they work with: Cover Glass USA, Natural Waters, Artemiz and Cabrella.
What they do: Established by Derek Ashauer, AshWebStudio is a digital marketing agency that offers a variety of SEO services to small businesses. The agency helps clients improve their SEO strategy by building links, researching keywords, developing efficient code and writing effective content. Besides SEO, AshWebStudio specializes in email design and integration, WordPress content management, conversion optimization, custom web design and more.
Who they work with: Reilly Financial Advisors, North County Health Services, SmartCareMD and AvantGen.
What they do: SunCity Advising is a digital marketing agency that focuses on SEO and PPC management. The agency’s suite of SEO services includes local SEO, internal linking, meta data, schema markup, external backlinks, competitors analysis, and on-page and off-page SEO. SunCity Advising assists its clients with other marketing strategies such as email marketing, social media campaigns, blog writing, newsletter development and WordPress development.
Who they work with: Startups, small businesses and large enterprises.
Ola Moana Marketing
What they do: Ola Moana Marketing is an internet marketing company dedicated to creating marketing campaigns for small businesses. The company provides a variety of SEO services including search analytics, title and description tags, keyword research, link structure strategy, meta data and content creation. Ola Moana Marketing also specializes in website design and maintenance, 360 photos and virtual tours, and social media marketing.
Who they work with: Paddle Synergy, The Fit Lab, Old Town Chiropractic and Mai Tai Yacht Charters.
Local Spark Marketing
What they do: Local Spark Marketing is a digital marketing agency that works specifically with small and local businesses. The agency offers a variety of SEO services such as detailed analytics, monthly reporting, website optimization, review follow ups, citation building and Google My Business profile optimization. Local Spark Marketing offers other services including managed hosting, reputation management, marketing analytics, and web design and management.
Who they work with: Artware, Integrity Restoration and JM4 Motorsports.
Photos via Shutterstock and social media
Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing community.
The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Over the next several weeks, we’ll dive into each piece and give you practical, actionable ways to use them at your company.
The collaborative planning workshop
To begin with, we’ll start at the top with the Collaborative Planning Workshop. The Collaborative Planning Workshop brings alignment to what the team is trying to achieve and empowers marketers to focus on customer value and business outcomes over activity and outputs. This session should happen quarterly or at the start of any large campaign or initiative.
Where most agile frameworks begin with the backlog of work for the team, we found it very important to start at a higher level and ensure alignment is happening between the agile marketing team and the key stakeholders asking for work from the team.
One of the biggest challenges we’re addressing with the Collaborative Planning Workshop is the disconnect between the stakeholders who ask for work and the team on the hook for delivery. Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. They aren’t being treated like marketers but rather as producers of output.
The Collaborative Planning Workshop is just what it says—a collaborative conversation where everyone is on an equal playing field and striving towards successful outcomes.
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This framework begins with everyone understanding the actual business reasons for success and alignment on a Guidepoint. Here’s how we define the Guidepoint in the Agile Marketing Navigator:
“The Guidepoint helps the team and stakeholders navigate what success looks like for an upcoming campaign or project. Stakeholders come to the workshop with a business goal for the organization. During the workshop, the group comes up with a short written description, called a Guidepoint, of what success looks like for this marketing initiative and how it aligns to the organization’s goals.”
The Guidepoint is the connective tissue that rolls upward and downward in the organization. It’s often the forgotten middle layer between what the stakeholder is on the hook for and the tactics executed by the marketing team to achieve success.
The Guidepoint aligns the agile marketing team and stakeholders on a shared purpose and creates a focus on the team’s outcomes. It also helps with prioritization, so work that’s not aligned gets a lower priority or isn’t done at all.
Here are a few example scenarios to get you started:
Business Goal: Acquire an additional 5,000 new patients during the first year after the grand opening of our new hospital.
Guidepoint: Create a campaign targeting elective surgery candidates that generates 1,500 leads that ultimately generate a higher than average conversion rate than the industry average.
Business Goal: Increase cart checkout dollar amounts by 10 percent over last year.
Guidepoint: Launch a campaign targeting suggestive add-on purchases, moving the average cart checkout price to $50.
Industry: Financial Services
Business Goal: Generate a 25% increase in our personal finance app downloads in 2022.
Guidepoint: Generate an average of 50 new downloads apps with an activation rate of 25%.
Ideally, you have an agile marketing team formed with a straight line to a stakeholder and business goals that need to be achieved, which makes it pretty easy to focus on a single Guidepoint at a time.
However, many marketing teams haven’t streamlined this way and must support multiple lines of business at once. In those cases, we suggest no more than three Guidepoints at once for the team, or they’ll quickly lose focus. If this becomes problematic, the marketing owner on the team will need to work with key leaders to determine the most important business goals for the organization and prioritize them accordingly. Some teams have had great success determining percentages of time each stakeholder gets based on the business value of their line of business.
We can only succeed for a clear, focused outlook on what success looks like for the marketing team and the organization as a whole.
Many marketers struggle to apply agile marketing in a way that adds value to team members. Learn how to break that pattern in this free e-book, “MarTech’s Guide to agile marketing for teams”.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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