Connect with us

MARKETING

17 San Diego SEO Companies Unlocking the Power of Search

Published

on

While San Diego may be more commonly known for its beaches and endless sunshine, its influence in the tech realm cannot be understated. Like other California tech hubs, this oceanside city sits in the heart of a talented tech ecosystem and spans a diverse range of sectors. Although San Diego may not yet be on par with cities like San Francisco and New York when it comes to the pace of tech growth, the city is an undeniable hotbed of tech talent. According to The San Diego Union-Tribune, the city’s tech labor pool has grown 10.3 percent since 2017 — a significant increase from 2015 and 2016, when tech talent rose a mere 0.1 percent. And as the city rises the tech ranks, competition for jobs continues to grow stronger. With tech behemoths like Apple and Amazon opening up offices across the city, startups with less funding are faced with the challenge of attracting and keeping top talent, as reported by The Union-Tribune.

With so much competition crowding San Diego’s sunny streets, businesses are scrambling to catch the attention of potential talent. For many of the city’s top marketers, this onslaught of business frenzy has warranted the need for extensive SEO strategy. San Diego is home to countless SEO companies designed to help companies thrive in aggressive markets. These SEO professionals are experts in the art of search optimization, providing services like keyword research, external linking and title tag optimization, all of which help sites improve their ranking capabilities. These 17 San Diego SEO companies are helping businesses maximize their online visibility — one subtle strategy at a time.

San Diego SEO Companies to Know

  • Titan Growth
  • Siege Media
  • Ignite Visibility
  • Radd Interactive
  • Myers Media Group
  • NextLeft
  • Storm Brain
  • Inseev Interactive

Titan Growth

Founded: 2004

What they do: Titan Growth is an internet marketing company that offers extensive SEO and PPC solutions. The company uses its TitanBOT technology to provide SEO strategies tailored to each client’s needs, which entails uncovering data on competition, identifying high-volume keywords, crawling their sites for coding issues and showcasing which opportunities will increase revenue. Titan Growth offers various PPC management services such as demographic and location audits, identifying opportunities to decrease unproductive spend and offering an overview of strategies and techniques to improve clients’ strategies.

Who they work with: Collette, Arcadia Data, Mizuno, Tuscany Pavers, Resort Harbour and Tax Notes.

BusinessOnline

Founded: 1997

What they do: BusinessOnline is a digital marketing agency that focuses on generating revenue for B2B clients through the use of SEO and other strategies. In an effort to create, capture and nurture prospects, the agency offers SEO, conversion rate optimization, content marketing, retargeting, direct media buys, reports and revenue marketing models, paid search and more. BusinessOnline also helps its clients with audit data storage, security, cleanliness and connectedness of APIs.

Advertisement

Who they work with: Lithium, Honeywell, Serena, Workday, Lincoln Electric and iZotope.

Ignite Visibility

Founded: 2013

What they do: Founded by John Lincoln and Krish Coughran, Ignite Visibility is an online marketing agency that specializes in SEO. Their SEO services encompass local and international SEO, digital PR and link building, e-commerce SEO, keyword analysis and assignment, on-site content SEO, external linking and on-site internal link optimization. Ignite Visibility also provides PPC advertising, web design and development, reporting and analytics, social media marketing, local and international search marketing and more.

Who they work with: Tony Robbins, The Knot Worldwide, National Funding and The General Insurance.

Siege Media

Founded: 2012

What they do: Launched by Ross Hudgens, Siege Media is a marketing agency specializing in SEO-focused content marketing. Working primarily with B2B and SaaS companies, the agency offers a broad range of SEO services such as content pruning, keyword research, internal linking audits, page speed optimization, information architecture analysis, title tag optimization and user experience assessments. Siege Media’s content-specific services include ideation and research, writing and editing, design, promotion and analysis, and improvement.

Advertisement

Who they work with: Postmates, TripAdvisor, Y Combinator, ProFlowers, Intuit, Audible and Shutterfly.

Myers Media Group

Founded: 2007

What they do: Myers Media Group offers SEO solutions designed to help major sites dominate in highly competitive search markets. Utilizing macro SEO strategies, the agency helps its clients optimize large internal link hierarchies, resolve static content issues, ensure pages are thoroughly indexed by Google, overcome the limitations of legacy platforms, and identify and create missing page types. Myers Media Group works with enterprise clients across North America, Europe, Asia, South America and Oceania.

Who they work with: HomeAdvisor, Travelocity, Expedia, Grubhub and Advance Auto Parts.

Radd Interactive

What they do: Radd Interactive is a digital marketing agency that offers a variety of SEO strategies. Specializing in on-page and technical SEO, the agency offers services like keyword research, meta data, brand messaging, internal link distribution checks and algorithm parameter value estimates. Radd Interactive’s paid media strategies encompass Google Ads, Facebook, Instagram and LinkedIn, while their PPC management services include CTR optimization, keyword monitoring, monthly reporting and more.

Who they work with: Hilton Hotels and Resorts, National Geographic, The Cruise Marketplace and DownStream Services.

Advertisement

Storm Brain

Founded: 2001

What they do: Storm Brain is a digital agency that focuses on SEO, brand strategy and web development. The agency offers a variety of SEO services including site audits, keyword research, Google Analytics, link profile analysis, link building and removal, content creation and code overhaul. Storm Brain also provides PPC management, web design and development, social media marketing, graphic design and B2B marketing.

Who they work with: Zillow, Tri-City Medical Center, Bollotta Entertainment and Nu Flow Technologies.

NextLeft

Founded: 2015

What they do: NextLeft is a digital content marketing and SEO agency dedicated to helping its clients increase organic rankings. With a focus on enterprise SEO, the agency provides a diverse range of services such as technical and on-page recommendations, premium link building and keyword research. NextLeft mainly serves enterprise e-commerce, B2B and B2C clients.

Who they work with: Hallmark, Fiskars, eLocal, United Van Lines and Gwynedd Mercy University.

Advertisement

Local Blitz

Founded: 2009

What they do: Local Blitz is an internet marketing agency dedicated to building sales funnels for small and medium-sized companies. The agency’s SEO services encompass local and organic SEO, on-page and off-page SEO, content creation, and international and national SEO. Local Blitz also focuses on marketing areas like Google Adwords management, email marketing, and Facebook and Instagram Ads management.

Who they work with: Precision Metals, Christian Roofing, Fairbanks Pharmacy & Day Spa and Hollywood Connection.

SeaSand Digital

Founded: 2019

What they do: SeaSand Digital is a digital marketing agency committed to helping its clients achieve greater ROI from their SEO, SEM and content marketing efforts. The agency offers a wide range of SEO services such as backlinking strategies, technical SEO, content strategy, keyword research and on-page SEO. SeaSand Digital also assists clients with copywriting, social media analysis, audience strategies and customer behavior.

Who they work with: Startups, e-commerce companies and licensed professionals.

Advertisement

Web Reputation Builders

Founded: 2009

What they do: Web Reputation Builders is a boutique web development, SEO and online reputation management services firm. The firm’s SEO services encompass analysis, content, keywords, tags, and on-site and off-site SEO. In addition to web development and reputation management, Web Reputation Builders helps its clients with AdWords campaign optimization.

Who they work with: Carlson Law Firm, Mitek Systems, All Day Smile and Dean Meredith Architecture.

Inseev Interactive

Founded: 2013

What they do: Founded by Jimmy Page, Inseev Interactive is a digital marketing agency that focuses on SEO strategies. The agency offers a wide range of SEO services such as competitor data, keyword research, content creation, accessibility and indexability, website migrations, link building, local SEO and auditing. Inseev Interactive’s other services include social media advertising and management, conversion rate optimization, PPC management and content marketing.

Who they work with: Rothy’s, TransUnion, GoodLife Home Loans, Layla and CommunityTax.

Advertisement

SiO Digital

Founded: 2015

What they do: SiO Digital is a digital marketing agency that specializes in AI-powered SEO and lead generation. The agency’s SEO services encompass consumer and market research, data-driven competitors analysis, website architecture analysis, content optimization, external backlink analysis and SEO intelligence. SiO Digital also offers B2B sales intelligence, content marketing, web design, B2B inbound marketing and marketing automation.

Who they work with: Cover Glass USA, Natural Waters, Artemiz and Cabrella.

AshWebStudio

Founded: 2007

What they do: Established by Derek Ashauer, AshWebStudio is a digital marketing agency that offers a variety of SEO services to small businesses. The agency helps clients improve their SEO strategy by building links, researching keywords, developing efficient code and writing effective content. Besides SEO, AshWebStudio specializes in email design and integration, WordPress content management, conversion optimization, custom web design and more.

Who they work with: Reilly Financial Advisors, North County Health Services, SmartCareMD and AvantGen.

Advertisement

SunCity Advising

Founded: 2011

What they do: SunCity Advising is a digital marketing agency that focuses on SEO and PPC management. The agency’s suite of SEO services includes local SEO, internal linking, meta data, schema markup, external backlinks, competitors analysis, and on-page and off-page SEO. SunCity Advising assists its clients with other marketing strategies such as email marketing, social media campaigns, blog writing, newsletter development and WordPress development.

Who they work with: Startups, small businesses and large enterprises.

Ola Moana Marketing

Founded: 2010

What they do: Ola Moana Marketing is an internet marketing company dedicated to creating marketing campaigns for small businesses. The company provides a variety of SEO services including search analytics, title and description tags, keyword research, link structure strategy, meta data and content creation. Ola Moana Marketing also specializes in website design and maintenance, 360 photos and virtual tours, and social media marketing.

Who they work with: Paddle Synergy, The Fit Lab, Old Town Chiropractic and Mai Tai Yacht Charters.

Advertisement

Local Spark Marketing

Founded: 2017

What they do: Local Spark Marketing is a digital marketing agency that works specifically with small and local businesses. The agency offers a variety of SEO services such as detailed analytics, monthly reporting, website optimization, review follow ups, citation building and Google My Business profile optimization. Local Spark Marketing offers other services including managed hosting, reputation management, marketing analytics, and web design and management.

Who they work with: Artware, Integrity Restoration and JM4 Motorsports.

Photos via Shutterstock and social media

Read More

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Published

on

A figure pulls open a dress shirt to reveal the term PR on a Superman-like costume, reflecting the superpower resulting from combining content and PR.

A transformative shift is happening, and it’s not AI.

The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence, you can forever enhance your brand’s storytelling.

The goals and roles of content marketing and PR overlap more and more. The job descriptions look awfully similar. Shrinking budgets and a shrewd eye for efficiency mean you and your PR pals could face the chopping block if you don’t streamline operations and deliver on the company’s goals (because marketing communications is always first to be axed, right?).

Yikes. Let’s take a big, deep breath. This is not a threat. It’s an opportunity.

Advertisement

Reach across the aisle to PR and streamline content creation, improve distribution strategies, and get back to the heart of what you both are meant to do: Build strong relationships and tell impactful stories.

So, before you panic-post that open-to-work banner on LinkedIn, consider these tips from content marketing, PR, and journalism pros who’ve figured out how to thrive in an increasingly narrowing content ecosystem.

1. See journalists as your audience

Savvy pros know the ability to tell an impactful story — and support it with publish-ready collateral — grounds successful media relationships. And as a content marketer, your skills in storytelling and connecting with audiences, including journalists, naturally support your PR pals’ media outreach.

Strategic storytelling creates content focused on what the audience needs and wants. Sharing content on your blog or social media builds relationships with journalists who source those channels for story ideas, event updates, and subject matter experts.

“Embedding PR strategies in your content marketing pieces informs your audience and can easily be picked up by media,” says Alex Sanchez, chief experience officer at BeWell, New Mexico’s Health Insurance Marketplace. “We have seen reporters do this many times, pulling stories from our blogs and putting them in the nightly news — most of the time without even reaching out to us.”

Acacia James, weekend producer/morning associate producer at WTOP radio in Washington, D.C., says blogs and social media posts are helpful to her work. “If I see a story idea, and I see that they’re willing to share information, it’s easier to contact them — and we can also backlink their content. It’s huge for us to be able to use every avenue.” 

Advertisement

Kirby Winn, manager of PR at ImpactLife, says reporters and assignment editors are key consumers of their content. “And I don’t mean a news release that just hit their inbox. They’re going to our blog and consuming our stories, just like any other audience member,” he says. “Our organization has put more focus into content marketing in the past few years — it supports a media pitch so well and highlights the stories we have to tell.”

Storytelling attracts earned media that might not pick up the generic news topic. “It’s one thing to pitch a general story about how we help consumers sign up for low-cost health insurance,” Alex says. “Now, imagine a single mom who just got a plan after years of thinking it was too expensive. She had a terrible car accident, and the $60,000 ER bill that would have ruined her financially was covered. Now that’s a story journalists will want to cover, and that will be relatable to their audience and ours.” 

2. Learn the media outlet’s audience

Seventy-three percent of reporters say one-fourth or less of the stories pitched are relevant to their audiences, according to Cision’s 2023 State of the Media Report (registration required).

PR pros are known for building relationships with journalists, while content marketers thrive in building communities around content. Merge these best practices to build desirable content that works for your target audience and the media’s audiences simultaneously.

WTOP’s Acacia James says sources who show they’re ready to share helpful, relevant content often win pitches for coverage. “In radio, we do a lot of research on who is listening to us, and we’re focused on a prototype called ‘Mike and Jen’ — normal, everyday people in Generation X … So when we get press releases and pitches, we ask, ‘How interested will Mike and Jen be in this story?’” 

3. Deliver the full content package (and make journalists’ jobs easier)

Cranking out content to their media outlet’s standards has never been tougher for journalists. Newsrooms are significantly understaffed, and anything you can do to make their lives easier will be appreciated and potentially rewarded with coverage. Content marketers are built to think about all the elements to tell the story through multiple mediums and channels.

Advertisement

“Today’s content marketing pretty much provides a package to the media outlet,” says So Young Pak, director of media relations at MedStar Washington Hospital Center. “PR is doing a lot of storytelling work in advance of media publication. We (and content marketing) work together to provide the elements to go with each story — photos, subject matter experts, patients, videos, and data points, if needed.”   

At WTOP, the successful content package includes audio. “As a radio station, we are focused on high-quality sound,” Acacia James says. “Savvy sources know to record and send us voice memos, and then we pull cuts from the audio … You will naturally want to do someone a favor if they did you one — like providing helpful soundbites, audio, and newsworthy stories.”  

While production value matters to some media, you shouldn’t stress about it. “In the past decade, how we work with reporters has changed. Back in the day, if they couldn’t be there in person, they weren’t going to interview your expert,” says Jason Carlton, an accredited PR professional and manager of marketing and communications at Intermountain Health. “During COVID, we had to switch to virtual interviewing. Now, many journalists are OK with running a Teams or Zoom interview they’ve done with an expert on the news.”

BeWell’s Alex Sanchez agrees. “I’ve heard old school PR folks cringe at the idea of putting up a Zoom video instead of getting traditional video interviews. It doesn’t really matter to consumers. Focus on the story, on the timeliness, and the relevance. Consumers want authenticity, not super stylized, stiff content.”

4. Unite great minds to maximize efficiency

Everyone needs to set aside the debate about which team — PR or content marketing — gets credit for the resulting media coverage.

At MedStar Washington Hospital Center, So Young and colleagues adopt a collaborative mindset on multichannel stories. “We can get the interview and gather information for all the different pieces — blog, audio, video, press release, internal newsletter, or magazine. That way, we’re not trying to figure things out individually, and the subject matter experts only have to have that conversation once,” she says.

Advertisement

Regular, cross-team meetings are essential to understand the best channels for reaching key audiences, including the media. A story that began life as a press release might reap SEO and earned media gold if it’s strategized as a blog, video, and media pitch.

“At Intermountain Health, we have individual teams for media relations, marketing, social media, and hospital communications. That setup works well because it allows us to bring in the people who are the given experts in those areas,” says Intermountain’s Jason Carlton. “Together, we decide if a story is best for the blog, a media pitch, or a mix of channels — that way, we avoid duplicating work and the risk of diluting the story’s impact.”

5. Measure what matters

Cutting through the noise to earn media mentions requires keen attention to metrics. Since content marketing and PR metrics overlap, synthesizing the data in your team meetings can save time while streamlining your storytelling efforts.

“For content marketers, using analytical tools such as GA4 can help measure the effectiveness of their content campaigns and landing pages to determine meaningful KPIs such as organic traffic, keyword rankings, lead generation, and conversion rates,” says John Martino, director of digital marketing for Visiting Angels. “PR teams can use media coverage and social interactions to assess user engagement and brand awareness. A unified and omnichannel approach can help both teams demonstrate their value in enhancing brand visibility, engagement, and overall business success.”

To track your shared goals, launch a shared dashboard that helps tell the combined “story of your stories” to internal and executive teams. Among the metrics to monitor:

  • Page views: Obviously, this queen of metrics continues to be important across PR and content marketing. Take your analysis to the next level by evaluating which niche audiences are contributing to these views to further hone your storytelling targets, including media outlets.
  • Earned media mentions: Through a media tracker service or good old Google Alerts, you can tally the echo of your content marketing and PR. Look at your site’s referral traffic report to identify media outlets that send traffic to your blog or other web pages.
  • Organic search queries: Dive into your analytics platform to surface organic search queries that lead to visitors. Build from those questions to develop stories that further resonate with your audience and your targeted media.
  • On-page actions: When visitors show up on your content, what are they doing? What do they click? Where do they go next? Building next-step pathways is your bread and butter in content marketing — and PR can use them as a natural pipeline for media to pick up more stories, angles, and quotes.

But perhaps the biggest metric to track is team satisfaction. Who on the collaborative team had the most fun writing blogs, producing videos, or calling the news stations? Lean into the natural skills and passions of your team members to distribute work properly, maximize the team output, and improve relationships with the media, your audience, and internal teams.

“It’s really trying to understand the problem to solve — the needle to move — and determining a plan that will help them achieve their goal,” Jason says. “If you don’t have those measurable objectives, you’re not going to know whether you made a difference.”

Advertisement

Don’t fear the merger

Whether you deliberately work together or not, content marketing and public relations are tied together. ImpactLife’s Kirby Winn explains, “As soon as we begin to talk about (ourselves) to a reporter who doesn’t know us, they are certainly going to check out our stories.”

But consciously uniting PR and content marketing will ease the challenges you both face. Working together allows you to save time, eliminate duplicate work, and gain free time to tell more stories and drive them into impactful media placements.

Register to attend Content Marketing World in San Diego. Use the code BLOG100 to save $100. Can’t attend in person this year? Check out the Digital Pass for access to on-demand session recordings from the live event through the end of the year.

HANDPICKED RELATED CONTENT:

Cover image by Joseph Kalinowski/Content Marketing Institute

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Trends in Content Localization – Moz

Published

on

Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

How AI Is Redefining Startup GTM Strategy

Published

on

How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS