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25 Things You Didn’t Know About Baidu

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In the United States, we have Google.

In China, they have Baidu.

If you’re wondering, “what does this have to do with me?” I get it. What does China’s biggest tech company have to do with you?

A lot, if you’re involved with marketing and SEO.

Take a look, for instance, at this stunning fact: 90% of online search queries done in China are done through Baidu.

This amounts to billions of searches per month!

There are tons of other fascinating facts about Baidu you might not know.

Let’s look at some of them.

What Is Baidu?

As mentioned above, Baidu is a huge Chinese tech company specializing in internet services and AI (artificial intelligence).

It is the largest internet company in China and one of the biggest in the world. Since Google is banned in mainland China, most Chinese people use Baidu as their chosen search engine.

25 Fascinating Facts About Baidu You Need to Know

Baidu has a long history of ups and downs, acquisitions, growth, and intrigue.

Here is a list of some of the facts that make Baidu what it is today.

1. What’s Behind the Name?

The name Baidu was taken from a beautiful poem called The Green Jade Table in the Lantern Festival. Written by Xin Qiji (1140-1207), this haunting poem portrays the search for one’s dreams amidst chaotic distractions.

Here are the lines that inspired the name Baidu.

“…Hundreds and thousands of times, for her I searched in chaos / Suddenly, I turned by chance, to where the lights were waning, and there she stood.” – Xin Qiji (translated)

See the connection?

Baidu allows you to achieve a constant search for the ideal.

2. How Is Baidu Pronounced?

The word Baidu is made up of two Chinese characters. Here’s what they look like.

25 Things You Didn’t Know About Baidu

The first character is pronounced “bai.” The second one can be pronounced “do” or “to.”

Actually, it’s a blend of “d” and “t.”

Baidu means hundreds or thousands of times.

3. Who Founded Baidu?

Although Baidu would grow to stunning heights, its creator actually started small. Born as the only son of two factory workers in Yang Quan, Robin Li didn’t have the capital to start a huge business.

Instead, he studied computer science at Beijing University. After the campus was shut down due to pro-democracy protests, Li moved to Buffalo and earned his master’s degree at the State University of New York.

After his studies, Li got his first job at a company called IDD (a Dow Jones subsidiary). It was during this time that Li created RankDex, a site-scoring algorithm.

In 1999, Li was invited back to China to celebrate the 50th anniversary of the communist regime. It was then that he met his biochemist friend Eric Wu. Together, they decided to capitalize on China’s growing internet industry by starting Baidu.

4. Baidu Started Off with Silicon Valley Funding

When Baidu came to life in 2000, it caught the attention of major venture capital firms.

With a $1.2 million funding from Integrity Partners and Peninsula Capital, Li and Wu returned to Beijing to launch their project.

It didn’t take long for other venture capital firms to notice them. A few months later, Draper Fisher Jurvetson and IDG Technology Venture invested $10 million in Baidu.

5. Baidu.com Wasn’t Always a Search Engine

Li and Wu originally intended Baidu to be a search service to other Chinese portals. However, things weren’t looking up towards the end of the year.

“The portals didn’t want to pay for (the service),” Lee told Forbes in 2009.

Luckily, they got the idea to launch Baidu as an independent site.

6. Baidu Beat Google to Making Money on Ads

Just like Google, Baidu sported a simple, no-nonsense homepage. However, there was a difference.

Unlike Google back then, Baidu allowed companies to bid on space for ads. By 2004, Li and Wu started making a profit.

7. Robin Li Is the 35th Wealthiest Person in China

With a net worth of $8.4 billion, Li surpasses wealthy Chinese businesspeople like Dang Yanbao (Ningxia Baofeng Energy Group) and Kei Hoi Pang (Logan Property Holdings).

8. The All-Time High of a Baidu Stock Share Is $284

When Baidu went public in 2005, it opened at $27 a share and closed at $112. Since then, things have gone up and down for Baidu shares.

In May 2019, Baidu’s share price reached a staggering closing price of $284. However, this declined with the onset of the trade war and the decline of the Chinese economy.

Today, a share can be bought at $117.

Here’s a look at Baidu stock share prices from 2005 to 2019 f rom Macrotrends.

25 Things You Didn’t Know About Baidu

9. Baidu Launched AI-Powered Cameras That Can Spot Ocular Fundus

Baidu isn’t all about giving internet users the best way to find what they’re looking for. In fact, the company is concerned about the general health and welfare of the Chinese people as well.

In 2018, Baidu revealed high-tech AI-powered cameras that did the work of ophthalmologists in spotting eye conditions that lead to blindness. These include glaucoma, macular degeneration, and diabetic retinopathy.

In 2019, hospitals began using Baidu’s cameras to run eye screenings on patients.

10. Before the AI-Powered Cameras, Baidu Launched a Chatbot for Doctors and Patients

Baidu is a huge player in China’s health market. In fact, two years before it launched the AI cameras for spotting ocular fundus, it introduced Melody to hospitals.

Melody is a chatbot that allows patients to give their health information to doctors. With it, doctors and patients can communicate in a faster, simpler way.

11. Baidu’s Total Revenues Reached $3.93 Billion in the Third Quarter of 2019

Baidu’s revenues rise 7% quarter over quarter, and 3% year over year.

12. Baidu Has Over a Billion Active Mobile Users

By March 2019, Baidu had 1.1 billion mobile users. Its DuerOS voice assistant generated 2.37 billion voice queries per month!

13. You Need a Mandarin Website to Rank on Baidu

This is not only because most of Baidu’s users are Chinese. It’s also because English words won’t rank on the search engine at all.

14. Baidu Ranks Sites Based on Their Home Page

If you want better rankings on Baidu, put all your energy into your site’s home page.

15. Baidu Is the 4th Most Popular Website in the World

Baidu currently ranks at #4 on Alexa.

This puts Baidu above both Facebook and Wikipedia!

16. Ads Are Given Priority on Baidu

While Google prioritizes organic results, Baidu’s first search pages are packed with ads.

This resonates with the fact that Chinese users believe that if a company can pay for ads, it must be reliable.

17. 90% of Internet Users in China Use Baidu

That’s over 700 million people!

18. Baidu Analytics Is Used by More Than 7 Million Websites

Here are some sites using Baidu Analytics today according to BuiltWith.

25 Things You Didn’t Know About Baidu

19. Baidu is the First Chinese Company to Join the Partnership on AI (PAI)

Joining companies like Amazon, Apple, and Google, Baidu is on a mission towards exploring the benefits of AI for society.

20. The Most Popular Keywords on Baidu

Baidu’s top keywords reflect the interests of the Chinese people. As of December 2018, the most popular keywords were: “World Cup,” “trade war,” and “Yanxi Palace.”

21. Baidu Gives Priority to Websites Hosted in China

Chinese websites end with .cn. If you’re thinking of getting a 100% Chinese website, you first need to register your company in the country.

22. Robert Li Warned Google of Stiff Competition if Ever It Returned to China

Google is mulling on returning to China with modifications that fit the country’s strict censorship laws.

Baidu’s response? Google should expect stiff, all-out competition.

23. Baidu Is More Than a Search Engine

Baidu users can access news, maps, government searches, internet TV, anti-virus products, and more!

24. Baidu Is Part of the Biggest Autonomous Driving Program in the World

It partners with huge companies like Ford, Intel, Grab, and Honda to provide AI technology for driverless cars.

25. Baidu’s Reach Is Expanding Beyond China

Baidu, Alibaba, and Tencent (called BAT) are three of China’s biggest companies.

As of today, BAT is extending its influence far beyond China. It’s hiring US talent and investing in US AI startups.

Baidu: The Search Engine of the Future?

Baidu is huge, and it is determined to grow even more.

As a marketer, this could affect your overall goals.

Should you be content with Google or seek an audience in China as well with Baidu?


Image Credits

All screenshots taken by author, November 2019

Searchenginejournal.com

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Advocate | DigitalMarketer

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Advocate | DigitalMarketer

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.

So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you. This stage is all about learning your customer’s experience, and building up your testimonial database. 

The most important part of this step is asking these four questions. 

What Was Your Life Like Before Finding Our Solutions? What Challenges Were You Facing That Caused You to Consider Us? 

These questions are great not only because it gives you some really good stories, but because it gives you some insight on how you can provide similar prospects with that AHA moment. Understanding the average day of your clients is important in reflecting on your Customer Value Journey, and helps you understand what really set you apart from your competitors.

What Key Features Had the Biggest and/or Fastest Impact?

Not only is this going to get you to really specific stories, you will understand the specific things you provided that gave the biggest impact. The answers to these questions will not only give you great insight and testimonials, it will provide you with ideas for new lead magnets. This part is a new Entry Point Offer goldmine! 

What Has Been the Impact or Results in Your Life or Business Since Using Our Product or Service? 

This is a fairly broad question, and that’s why we put it after the others. You will have already gotten all of the specifics out of the way with #1 & #2. But when you ask this question, this is where you get the most valuable stories. You can use this part as testimonials, as an order form, as a sales page, this part is testimonial gold. 

If You Were Asked to Justify this Purchase to Your Boss or a Friend, What Would You Say? 

This is our favorite question by far. If you had to go back in time and justify this purchase, what would you say? I promise you what we’re going to find is a lot of great ideas for the jobs that your product or service has done. You’ll get a lot of great ideas for your core message canvas. This question is about backfilling all of the assets that you may not have. Here you’re going directly to the customer who are already happy, and using their justifications to help you sell to new customers. 

Hopefully you now understand just how valuable the Advocate stage could be, as well as the key questions you need to ask to get your customers talking. Here’s how it works for our example companies.

When it comes to fashion we all love to show off our outfits. So a good example for Hazel & Hems would be to have customers write reviews for a discount code or points towards their next purchase. 

Better yet, follow up with the customers to ask them to share and tag themselves wearing the items in a social media post and providing them with something valuable as a reward.

For Cyrus & Clark Media, hopping on zoom meetings or a streaming service for live talks about them and their business could generate valuable awareness for them, and a live case study for the agency. They can use the questions Ryan provided during this lesson to conduct the interview.



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Drive Conversions and Generate Engagement With Instacart Promotions

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Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.

 

What are Instacart Promotions?

 

Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”

 

– Ali Miller, VP of Ads Product at Instacart

 

Source: Instacart

 

How Do Instacart Promotions Work?

 

Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  

 

Example of Instacart Promotions

Source: Instacart

 

Instacart Promotions Benefits

 

Deliver Value and Savings to Consumers

 

With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.

 

Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  

 

Tailor Your Campaigns to Specific Objectives

 

With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 

 

Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 

 

Access Real-Time Performance Insights 

 

The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.

 

Hot tip: Make sure your budget matches your discount and objectives.

 

“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti

 

Interested in Instacart Promotions?

 

With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.

 

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(Re)Introducing your favorite Optimizely products!

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(Re)Introducing your favorite Optimizely products!



It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 

Meaning… 

DXP 

Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 

Welcome 

Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 

DAM 

Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 

PIM 

Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 

Web 

Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 

Personalization 

Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 

ODP 

Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 

 

So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  

 

Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  

 

Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 

 

Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 

 

Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | www.optimizely.com 

 

Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  


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