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Best SEO Tools for Auditing & Monitoring Your Website in 2021

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Nothing beats a surprise Google algorithm update to leave advertisers feeling both puzzled and worried. It seems that search engines like Google wait for you to get all of your ducks in a row before unleashing an upgrade that renders your efforts redundant. 

Furthermore, there is also some mystery surrounding how Google tests websites and decides the sites appear — and how they appear — on search engine results pages (SERPs) for various queries. A search engine optimization service provided by a digital marketing company can help you in effectively auditing and monitoring your website.

The good news is that there are a variety of search engine optimization (SEO) resources available — others free, some paying — that can assist you in viewing your website in the manner that search engines like Google see it, allowing you to increase your rating and popularity with your target keywords. 

Google Analytics is a web analytics service. 

While Google Analytics has a paid version, the free version will help you handle your website’s SEO — particularly if you combine Google Analytics with Google Search Console. As a result, all of the website’s SEO data will be centralized and compiled, and you will be able to use queries to find areas for change for the keywords and phrases that you want your website and web pages to rank with. 

Internet Marketing Ninjas

Internet Marketing Ninjas is an SEO-focused organization that offers a range of free resources for comparing your website to the competition, optimizing web pages for specific keywords, creating meta tags, and increasing organic traffic to your website. A digital marketing company that provides search engine optimization service can integrate Internet Marketing Ninjas for your website.

Webmaster at Bing 

Microsoft is a software company. Bing Webmaster provides you with access to a variety of resources that provide insight into your website, including monitoring, diagnostic, and SEO tools. The free SEO tools will help you evaluate your website, manage backlinks, and check keywords to ensure your content is well-optimized for organic search. 

Seolyzer is a search engine optimization tool. 

Seolyzer is a free site scraping, log analysis, and SEO application that assists you in determining how search engines such as Google perceive your website. Seolyzer uses details left in your server’s log files by crawling bots when searching your site to recognize and build SEO KPIs. In addition, the tool detects error codes, redirects, and page speed, and performance. 

SEOquake is an abbreviation for “SEO 

SEOquake is a Google Chrome plugin that tests the SEO parameters of a web page easily and for free. On-page SEO audits, internal and external connection analysis, real-time URL and domain compare, and data file export are all part of this service.

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AnswerThePublic

AnswerThePublic is a search listening and keyword app that listens to Google and other search engine autocomplete data and then provides you with a list of phrases and queries that people are looking for around your keyword. This enables you to tailor your website and content to your target demographic to maximize views and conversions. 

SEO spider Screaming Frog 

This app, designed especially for SEO enthusiasts, crawls the websites you specify, inspecting the URLs for popular SEO issues. This software simplifies and speeds up a time-consuming operation, which is particularly useful for larger websites. (Manually evaluating the same URLs could take hours or days.) 

Buzzstream is a term used to describe a 

While backlinks created by a search engine optimization service through a digital marketing company are important to your website for ranking well on Google, the outreach you do when connection building may sound similar to cold calling. BuzzStream makes it simple to find the right individuals, craft powerful email addresses, and watch who has received each connection request.

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SEO

Meta Introduces New Way To Schedule Facebook Reels

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Meta Introduces New Way To Schedule Facebook Reels

Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio.

Accessible to anyone with a Facebook Page, Creator Studio makes it possible to schedule Reels in three simple steps.

This is the easiest option yet for scheduling Reels content in advance.

It’s not quite as convenient as scheduling Reels in the Facebook mobile app, as it does reqire a desktop browser, but it should serve most creators’ needs.

Here’s how to schedule Reels on Facebook using Creator Studio.

How To Schedule Reels On Facebook

Step One: Upload Video

The first step to scheduling Facebook Reels is to log into Creator Studio.

If you haven’t used Creator Studio, you can log in with the same credentials as your Facebook Page. There are no additional sign-up steps required.

Next, click “Create reel,” which prompts you to upload a video.

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Image Credit: Screenshot from business.facebook.com/creatorstudio, August 2022.

The button’s label is deceptive because you’re not creating the content inside Creator Studio. You need to make the video ahead of time and put it on your desktop computer.

Ideally, you should upload a vertical video up to 60 seconds. However, you can select any video size and optimize it in the next step.

Step Two: Optimize Video

After uploading the video, you can optimize it for Facebook Reels in Creator Studio.

If your video is already in a vertical aspect ratio and 60 seconds or less in duration, you can skip this step.

You can reframe horizontal videos to either vertical or square. Creator Studio will display a preview on the side of the screen so you can see how the video looks in its new shape.

When you’re satisfied with how the video looks in Reels format, you can continue to the next step.

Step Three: Schedule Video As Facebook Reel

Lastly, add a caption to the Reel and schedule it to post. You’ll also have the option to publish it immediately.

Alternatively, if you change your mind about publishing, you can save the Reel as a draft during this step.

You can track the performance of all published Reels within Creator Studio.

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What About Instagram Reels?

Instagram Reels are a key focus area for Meta, and evidence recently surfaced that native scheduling capabilities are in development.

App researcher Alessandro Paluzzi is documenting the development of Instagram’s native scheduling features. He shares his findings in an ongoing Twitter thread.

Paluzzi’s latest addition to the thread shows Instagram is working on a way to schedule both posts and Reels within the app.

It’s not known when this feature will become available. Although I would expect it sooner than later, considering how strongly Meta is pushing Reels on Instagram and Facebook.


Source: Meta For Media

Featured Image: PixieMe/Shutterstock



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