Best SEO Tools for Auditing & Monitoring Your Website in 2021

Nothing beats a surprise Google algorithm update to leave advertisers feeling both puzzled and worried. It seems that search engines like Google wait for you to get all of your ducks in a row before unleashing an upgrade that renders your efforts redundant. 

Furthermore, there is also some mystery surrounding how Google tests websites and decides the sites appear — and how they appear — on search engine results pages (SERPs) for various queries. A search engine optimization service provided by a digital marketing company can help you in effectively auditing and monitoring your website.

The good news is that there are a variety of search engine optimization (SEO) resources available — others free, some paying — that can assist you in viewing your website in the manner that search engines like Google see it, allowing you to increase your rating and popularity with your target keywords. 

Google Analytics is a web analytics service. 

While Google Analytics has a paid version, the free version will help you handle your website’s SEO — particularly if you combine Google Analytics with Google Search Console. As a result, all of the website’s SEO data will be centralized and compiled, and you will be able to use queries to find areas for change for the keywords and phrases that you want your website and web pages to rank with. 

Internet Marketing Ninjas

Internet Marketing Ninjas is an SEO-focused organization that offers a range of free resources for comparing your website to the competition, optimizing web pages for specific keywords, creating meta tags, and increasing organic traffic to your website. A digital marketing company that provides search engine optimization service can integrate Internet Marketing Ninjas for your website.

Webmaster at Bing 

Microsoft is a software company. Bing Webmaster provides you with access to a variety of resources that provide insight into your website, including monitoring, diagnostic, and SEO tools. The free SEO tools will help you evaluate your website, manage backlinks, and check keywords to ensure your content is well-optimized for organic search. 

Seolyzer is a search engine optimization tool. 

Seolyzer is a free site scraping, log analysis, and SEO application that assists you in determining how search engines such as Google perceive your website. Seolyzer uses details left in your server’s log files by crawling bots when searching your site to recognize and build SEO KPIs. In addition, the tool detects error codes, redirects, and page speed, and performance. 

SEOquake is an abbreviation for “SEO 

SEOquake is a Google Chrome plugin that tests the SEO parameters of a web page easily and for free. On-page SEO audits, internal and external connection analysis, real-time URL and domain compare, and data file export are all part of this service.


AnswerThePublic is a search listening and keyword app that listens to Google and other search engine autocomplete data and then provides you with a list of phrases and queries that people are looking for around your keyword. This enables you to tailor your website and content to your target demographic to maximize views and conversions. 

SEO spider Screaming Frog 

This app, designed especially for SEO enthusiasts, crawls the websites you specify, inspecting the URLs for popular SEO issues. This software simplifies and speeds up a time-consuming operation, which is particularly useful for larger websites. (Manually evaluating the same URLs could take hours or days.) 

Buzzstream is a term used to describe a 

While backlinks created by a search engine optimization service through a digital marketing company are important to your website for ranking well on Google, the outreach you do when connection building may sound similar to cold calling. BuzzStream makes it simple to find the right individuals, craft powerful email addresses, and watch who has received each connection request.

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