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Bing Clarity Rage Clicks Report Helps Improve UX via @sejournal, @martinibuster

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The Bing blog published an article about about how to improve the user experience by analyzing rage click events. Rage click problems can alert you to problems on a web page that could be affecting bounce rates and sales.

Bing Clarity

Bing offers a free web analytics that has a heatmap feature that shows you where site visitors clicked and tapped. The reports can be filtered by device in order to understand a problem within the correct context of desktop or mobile site visitors.

Rage Click

A rage click is when a site visitor repeatedly taps a web page element over and over.

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Bing gave the example of 4% of site visitors to Bing experiencing unsatisfactory experience using the Bing search box because clicking the box resulted in nothing happening.

Bing identified these rage click events happening on their own search box by reviewing the heat map report in Clarity.

What was happening was that the edges of the search box were not clickable due to how the CSS was coded.

Bing fixed the issue by a few coding changes to the margin of the box and all of the errors went away.

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Identify Bugs Through Rage Clicks

Bing says that identifying rage clicks can help publishers fix coding bugs and other issues that make a web page not usable for site visitors.

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A web page that does not respond to a user input can impact sales, ad revenues and lost site traffic when dissatisfied visitors fail to return.

According to Bing:

“Rage click analysis can help identify potential problems with your site such as bugs, broken elements, or deadlinks.

Remedying these issues will undoubtedly improve user experience and sequentially visitor behavior.”

Rage Click Sessions in Clarity

Clarity rage click reports are highly configurable. Because of this publisher can more easily identify what is causing rage clicks and fix them.

Bing explains:

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“With Clarity, you can sort rage click session recordings from the most rage clicks to the least. Allowing you to quickly see which elements on your page are causing the most frustration.

This allows you to understand, fix and improve the user experience. Noticing where a user goes after rage clicking at speed will let you know what they were trying to do. This will allow you to remedy the issue for a more fluid user journey.

You can also see rage clicks through heat map colorization. The warmer colors show where most of the clicks happened.”

Heat Maps and Rage Clicks

Heat maps are a great way to diagnose rage click issues in a web page. As a publisher one might think that their web page is perfect as it is but site visitors can see a site differently than the publisher does.

For example a site visitor might think that an image can be clicked when it’s the words beneath the image that are clickable.

This is something that a rage click report on a heat map will show.

Why Rage Clicks Happen

The following are some of the reasons why rage clicks may tend to happen:

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  1. A web page element is not working
  2. Broken code on a button
  3. Inconsistent web page design

Bing suggests asking the following questions:

  • “What did the visitor expect to happen when they clicked the element?
  • Why did the visitor think this element was clickable?
  • What is the goal of the page and how can we guide them to it?”

Bing Clarity Identifies Rage Clicks

Some heat maps can slow down a web page. Always monitor what impact this feature might make on a web page.

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Clarity is meant to have minimal impact on a web page. So it’s actually a good product to use for the heat map and other functionalities that will help you make your web page more satisfactory to site visitors.

Citation

Read Bing’s article:
Bing Webmaster-Clarity Series #2: Rage clicks – What Do They Tell You About User Behavior?

Searchenginejournal.com

See also  Google: It’s Normal for 20% of a Site to Not Be Indexed

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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Searchenginejournal.com

See also  Google: It’s Normal for 20% of a Site to Not Be Indexed
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