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Bing Introduces New Ways for Site Owners to Control Their Search Snippets



Bing is rolling out new tools for site owners to control how their site appears in Bing’s search results.

“For a long time, the Bing search results page has shown site previews that include text snippets, image or video.

These snippets, images or videos preview are to help users gauge if a site is relevant to what they’re looking to find out, or if there’s perhaps a more relevant search result for them to click on.”

Site owners have always had some control over their search snippets, Bing notes, such as opting out of providing one at all if it may be better not to.

“The webmasters owning these sites have had some control over these text snippets; for example, if they think the information they’re providing might be fragmented or confusing when condensed into a snippet, they may ask search engines to show no snippet at all so users click through to the site and see the information in its full context.”

With the features being introduced today, site owners can further customize how their web pages are previewed in Bing search results.

Extended Support for Robots Meta Tags

Bing is extending support for robots meta tags in HTML (or X-Robots-Tag tag in the HTTP Header) allowing site owners to tell Bing how their content should be displayed in search.

Bing now supports the following directives:

  • max-snippet:[number]: Specify the maximum text-length, in characters, of a snippet in search results.
    • Example: <meta name=”robots” content=”max-snippet:400″ />
  • max-image-preview:[value]: Specify the maximum size of an image preview in search results.
    • Example: <meta name=”robots” content=”max-image-preview:large” />
  • max-video-preview:[number]: Specify the maximum number of seconds (integer) of a video preview in search results.
    • Example: <meta name=”robots” content=”max-video-preview:-1″ />  

Bing notes that the NOSNIPPET meta tag is still supported and can even be combined with the new directives listed above.

Here’s an example of a combination of these directives would look like:

​<meta name=”robots” content=”max-snippet:-1, max-image-preview:large, max-video-preview:-1, noarchive” />


In this example, Bing is being told the following things:

  • There is no snippet length limit
  • A large image preview may be shown
  • A long video preview may be shown
  • No link to a cache page should be shown.

Lastly, Bing clarifies these are directive statements and not hints.

Support for these directives will first roll out in web search for news, then for images, videos and Bing answers results.

Source: Bing Blogs



Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”



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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.



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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.


But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.


One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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