SEO is not a pay-to-play service, and Google has said that many times. It may not help you to improve your organic search rankings when you advertise with Google AdWords. But there is always a solution to boost SEO ranking. However, there are some ways to help improve your SEO strategy by using AdWords.
For instance, using PPC data can quickly get your insights to carry over to organic search. It saves yourself tons of time and money in the process. When you set up and activate an AdWords campaign, it drives your traffic at scale in a single afternoon. But SEO may even take up to one year to start seeing reliable results. You spend around $2,000 per month, and you’ve decided on a potential investment of $24,000 before you know if everything is working as planned or not. You might end up spending all the money and time ranking for keywords that won’t bring you much traffic. Or they bring traffic but no sales. That’s the real problem here. And that’s where Google AdWords comes in handy.
Google Adwords can help you to minimize the risk by creating proof of concept and testing ideas. It kicks off a new SEO strategy in a fantastic way. People even mine their PPC data to refine an existing SEO strategy or run ads to strengthen and reinforce their organic search results.
Today in this article, we will help you with five tried and tested ways to boost SEO ranking with Google AdWords.
For Keyword Research
Keyword Research for SEO is the most valuable use of AdWords. For any SEO campaign, keywords are the foundation. Researching keywords can even help you if you’re not an expert in your niche. You should research it because users often search for entirely unexpected key phrases and keywords you never think of. There is a difference between keywords. Your target audience search for any keywords you feel are most popular in a particular niche.
Here comes the keyword research tool in handy. You need to have a tool to find what users are searching for. You can easily use AdWords to research keywords. The tool automatically generates a whole bunch of suggested keywords when you enter the URL of your site or put in some seed keywords.
To Ensure Your Keywords Will Convert Well
You need to make sure that your chosen keywords work for you. You can never know whether your keywords will work well or not if you don’t test them in practice. You may choose productive keywords with high global search volume and low levels of competition, but it would still end nowhere.
For example, for the website – orbeen.com -we can try optimizing the keyword called “Search Engine Optimization,” and it would take a year or even more reach the first page on Google, and still no one is sure that it can happen.
However, now suppose we have made it after a year of hard SEO work. But because the bounce rate for this particular keyword turned out to be very high, even the first place for “Search Engine Optimization” couldn’t bring us the expected results. As we don’t provide SEO services, people are not getting what they are looking for. Instead, keywords that are lesser popular such as “SEO Tips” or “SEO Guide,” have lower bounce rates and still could perform better than “Search Engine Optimization” did for us.
That’s why if we launch an AdWords campaign, it will save us from a lot of trouble. With an AdWords campaign, we would have to spend less money than we pay to do organic SEO for it.
To Get A Better CTR With Your Existing Rankings
You can get a better CTR (Click Thru Rate) with your current rankings with the help of AdWords. If your CTR is low, then you might boost SEO ranking well for a given keyword, get a lot of traffic, but you can’t be able to monetize this traffic. The possible reason behind this can be short title and description, though there are several more reasons behind it.
AdWords helps you to get better CTR with your existing rankings. You are satisfied with the performance if you run AdWords campaign. Until you feel you’ve reached the maximum CTR for your keywords, you might want to keep changing your ad title and description. You’ll have to try a couple of times to find the winning combination of a title and a story. You might even need to lower your CTR in this process. But you’ll find the magical combination of a title and description for your page for sure.
For Geographic Targeting
Geotargeting is another good use of AdWords for SEO. You can use Google Analytics to compare how different locations convert if you bid on traffic from many geographic areas. It’s pretty standard that you have significant inconsistencies in the conversions for the same keyword among the countries.
You can invest more effort in countries that convert the best. Go to Google Analytics, create local pages for those countries, or you can target the geo-specific keywords with excellent conversion rates.
Make It Easier To Pitch SEO
It’s hard to get fast results in SEO because it’s a long game, and it can pay off tremendously over time. It’s tough to convince the business owners of its value. AdWords gives you a quick answer to point to if you are struggling to project the cost of a new SEO campaign.
If you spend around $20,000 per month, then you can potentially save money in the future once your SEO results come into full swing.
AdWords is a valuable tool for you to take your business to the next level. It is mainly a tool for advertisers, but there is no restriction that it can use by them only. An AdWords campaign can give you valuable insights and can save a lot of your time and money to optimize for words, which don’t work for you, which is why it’s an ideal approach for everyone.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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