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Coordinate Links and Content for Success

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coordinate links and content for success via martinibuster

For some sites, the process of encouraging links can improve when it’s done together with the content side of a business. I hesitate to call it link building because it’s not really building links in the way it’s commonly thought of.

The reason why content creation and link acquisition should coordinate with each other is because of how tightly Google matches the context between the page where a link is created and the page that the link is pointing to and the search query a searcher is making.

I believe those three matching contexts helps a page rank better.

A link graph is the map of the web, which can be organized by topic and/or niche. The ideal link, in my opinion is from a site that occupies a topically relevant part of the link graph. With enough links, a single page might be able to occupy a topically relevant position in that kind of link graph.

Of course, the page on which the link originates has to be on a topically relevant. And that should ideally exist on a site that is topically relevant. And that site should ideally belong to a topically relevant branch of the link graph.

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The importance of the context of a link and and the context of the linked page and how it matches to the intent of a user making the query is important because it may predict a more successful outcome.

For example, during the course of link building I’ve noticed that certain topics are trending and that sites are beginning to link to content that is about that topic.

That’s when I turn to the content side and ask for content about a certain topic. I know that if we produce content on a certain topic we have a higher likelihood of obtaining links for content about that topic.

As someone involved in acquiring links, I am in a position to see that the sites I want links from are talking about a certain topic and that they are linking to other pages that talk about that topic.

Coordinating between the link building side that is looking at sites and the content side that’s creating content can help make a site become more popular.

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The link building side may have insight about content topics that the content side might not be aware of.

The content side can give advance notice to the link building side about content that is under development. Advanced notice can put the link building side on alert to create an outreach plan to help promote the upcoming content.

Seems to me that the typical content and site creation part of a business happens in isolation from the link building part. The link building part is treated as separate. But in my opinion, for some websites, a better outcome will happen if the link building side is an informed partner from the beginning.

On a certain level, link building is understanding what people want and showing them where to get it.

Content is about giving users what they want, what they need and in some cases teaching users how to achieve their aspirations.

Both are focused on users, as is Google when they rank a web page. So if your content and link acquisition is aligned with the users needs, then your page is going to have what users are looking for and Google will find it because of the meaningful and on topic links to those pages.

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For that reason, because of how web pages are ranked, link building can’t rightly be considered an activity that happens independently of the content production, PR, site design and social side of a business.

The relationship between the content and social side is a good model of how the content and link building side should cooperate.

And you know, it’s not just links that matter. A quality link building initiative can focus on non-link projects that result in building awareness among important demographic audiences.

A project that puts your message in front of 20,000 potential customers is every bit as good as a link. In the long run, these kinds of projects result in a demand to see your site in the search results. Google search is about showing users pages that meet their needs.

A section of Google’s Search Quality Raters Guidelines is called:

Part 3: Needs Met Rating Guideline
13.0 Rating Using the Needs Met Scale

The “fully meets” rating level, the highest rating, is described as:

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“All or almost all mobile users would be immediately and fully satisfied by the result and would not need to view other results to satisfy their need.”

What users need is constantly changing. The link building side can help identify those trends and keep the content side on top of user and website needs.

Coordinating the link building (and awareness building) with the content side may be a useful approach to creating a website that satisfies users and because of that may rank better since it is better positioned to meet user’s needs.

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

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1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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