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Does Google Set Limits to Search Traffic?

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Does Google Set Limits to Search Traffic?

Google’s John Mueller answered a question about throttling traffic to sites displayed in Google Discover. Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive.

The question was about Google Discover, a feature in Android where Google will show sites of interest to users on a mobile phone.

So, with Google Discover, if a person enjoys bicycling, Google may begin showing articles in the Google Discover feed about biking.

Google Search Traffic Limit Theory

Some in the SEO search marketing community have suggested that Google throttles traffic. Throttling means to control how much of something flows through.

Web publishers have noticed that traffic sometimes comes in bursts and that the daily traffic totals seem to have a ceiling, a limit.

This phenomenon is what caused some publishers to suggest that Google throttles traffic.

The person asking the question implicitly asks if it has something to do with the server capacity.

Does Google Put Limits on Search Traffic to Websites?

Here is the question that was asked of John Mueller:

“…as we see Google crawling according to the server capacity, so does Google set a Discover traffic limit?

Like that website received that much of traffic from Discover than its server can handle?”

Google’s John Mueller answered the question but didn’t limit the answer to Google Discover. He expanded the answer to be inclusive of search traffic as well.

John Mueller Looked Up as He Considered His Answer

Screenshot of John Mueller answering a question

Google’s John Mueller answered:

“No. I don’t think so.

I mean, we generally don’t have any kind of… search traffic limits.

So that applies to Discover as well.

So it’s not that we would say this website gets 1,000 visitors from search and then we stop showing it.

Because, I mean, the ideal situation is we show a website that is really good for a search query, and we show it to anyone who comes because it’s a good website.

So it would be kind of weird to say, we think it’s a good website but we’re not going to show it to people.”

Google Traffic Throttling is a Myth

There are many reasons why traffic might be heavy during a part of the day and then taper off. Sometimes it’s because people at work or after school are researching. Sometimes it’s because people are at lunch and are casually browsing the web.

Search intent is not just why someone is using certain keywords. It’s also situational in that search intent is also related to where the query is made and when the query is made.

Tools such as Google Trends can help publishers understand where (geographically) the majority of certain queries are made and that can give a clue as to why those search visitors tend to taper off at a certain time of day.

Google’s John Mueller confirmed that if search traffic tapers off at a set amount per day, the reason is not because Google is turning off the search traffic.

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Watch Google’s John Mueller answer if Google throttles search traffic:

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Google Search Localized Language Carousel, Despite Language Of Query

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Google Search Localized Language Carousel, Despite Language Of Query

Praveen Sharma shared a screenshot of a new carousel in the Google mobile search results that shows localized language content based on the location of the searcher, despite the language of the query entered. In this example, Praveen’s query was in English but Google showed him results in Hindi based on his location.

The screenshot Praveen shared on Twitter shows the results and an overlay explaining “Why are some results in Hindi? It looks like this search is coming from Haryana, where Hindi is commonly spoken.”

How cool is that?

Here are more screenshots from Praveen:

Forum discussion at Twitter.

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Google Ads Editor Confirmed Bug With Image Ad Uploads

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Google Ads Editor Confirmed Bug With Image Ad Uploads

Google has confirmed a bug with Google Ads Editor version 1.8 and the image ad uploads feature. The AdsLiaison said on Twitter “the team is aware of a recent issue that may be impacting image ad uploads in Editor and is working to address it.”

So if you are having issues with uploading image ads using the Google Ads Editor, you are not alone, Google is aware of it. Google added that they are working on a fix, Google said the team is “working to address it.”

Downgrading to AdWords Editor version 1.7 won’t help, Google said “changing versions won’t help in this case.”

Here are the tweets complaining about this:

Forum discussion at Twitter.

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Google Shopping Ads With Negative Prices

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Google Shopping Ads With Negative Prices

Zac Stafford posted a screenshot on Twitter of his client’s ads showing negative prices in the Google Search shopping ad results. He said Google auto generated promotions using old codes with discounts greater than the product value.

You can see here, that the Jellycat pacifier normally costs $20 but with a code, you will be paid $27.95 to buy this. Here is the screenshot:

Zac said his client was very unhappy and disappointed with this outcome.

The best part, it seems like Google did this automatically using the Google Ads machine learning stuff. Here is a screenshot from Zac showing “modified by Google.”

click for full size

Not a good thing – I wonder if Google has an explanation for this?

Here is Google’s response:

Forum discussion at Twitter.

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