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Does Google Set Limits to Search Traffic?



Does Google Set Limits to Search Traffic?

Google’s John Mueller answered a question about throttling traffic to sites displayed in Google Discover. Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive.

The question was about Google Discover, a feature in Android where Google will show sites of interest to users on a mobile phone.

So, with Google Discover, if a person enjoys bicycling, Google may begin showing articles in the Google Discover feed about biking.

Google Search Traffic Limit Theory

Some in the SEO search marketing community have suggested that Google throttles traffic. Throttling means to control how much of something flows through.

Web publishers have noticed that traffic sometimes comes in bursts and that the daily traffic totals seem to have a ceiling, a limit.

This phenomenon is what caused some publishers to suggest that Google throttles traffic.

The person asking the question implicitly asks if it has something to do with the server capacity.

Does Google Put Limits on Search Traffic to Websites?

Here is the question that was asked of John Mueller:


“…as we see Google crawling according to the server capacity, so does Google set a Discover traffic limit?

Like that website received that much of traffic from Discover than its server can handle?”

Google’s John Mueller answered the question but didn’t limit the answer to Google Discover. He expanded the answer to be inclusive of search traffic as well.

John Mueller Looked Up as He Considered His Answer

Screenshot of John Mueller answering a question

Google’s John Mueller answered:

“No. I don’t think so.

I mean, we generally don’t have any kind of… search traffic limits.

So that applies to Discover as well.

So it’s not that we would say this website gets 1,000 visitors from search and then we stop showing it.

Because, I mean, the ideal situation is we show a website that is really good for a search query, and we show it to anyone who comes because it’s a good website.

So it would be kind of weird to say, we think it’s a good website but we’re not going to show it to people.”


Google Traffic Throttling is a Myth

There are many reasons why traffic might be heavy during a part of the day and then taper off. Sometimes it’s because people at work or after school are researching. Sometimes it’s because people are at lunch and are casually browsing the web.

Search intent is not just why someone is using certain keywords. It’s also situational in that search intent is also related to where the query is made and when the query is made.

Tools such as Google Trends can help publishers understand where (geographically) the majority of certain queries are made and that can give a clue as to why those search visitors tend to taper off at a certain time of day.

Google’s John Mueller confirmed that if search traffic tapers off at a set amount per day, the reason is not because Google is turning off the search traffic.


Watch Google’s John Mueller answer if Google throttles search traffic:



Google Home App Gets an Overhaul, Rolling Out Soon



Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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