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Does Google use Google Analytics for Ranking Purposes?

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In response to a tweet, SEO expert John Mueller clarified that Google is not using Google Analytics for ranking purposes.

The notion that Google uses Google Analytics for ranking purposes has been around for a while.

In 2005, Google acquired Urchin, a web statistics analysis company that would eventually become Google Analytics. At the time, the purchase made sense since the analytics service complemented Google’s PPC business.

In 2008, the idea that Google uses Google Analytics for ranking purposes started making rounds online. It began with Google’s official statement about using data from GA in an anonymized and aggregated form.

Over the years, several allegations have claimed that Google uses the data from the web analytics service for ranking purposes. However, there was never any proof. Also, Google neither denied nor confirm the claim.

Twelve years later, the idea that the search and advertising giant uses Google Analytics data for ranking resurfaced on Twitter.

The tweet reads:

“I think the core argument was people used to think google search console data and google analytics were separate entities, and google didn’t rank based on analytics data. Now they are combined (even on the API side). Analytics data can help with search rankings.”

Webmaster Trend Analyst at Google, John Mueller, finally stepped into squash the myth.

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Google Doesn’t Use Google Analytics Data for Ranking Purposes

John Mueller clearly stated that Google does not use Google Analytics for ranking purposes. He further pointed out that Google Search Console and Google Analytics track data differently.

Mueller’s tweet reads:

“We don’t use Google Analytics in Search, and Google Analytics & Search Console track data quite differently.”

We don’t use Google Analytics in Search, and Google Analytics & Search Console track data quite differently. SC tracks what’s shown in Search, GA tracks what happens when a user goes to a site. There’s overlap, but it’s not exact.

— 🍌 John 🍌 (@JohnMu) July 28, 2020

The Google Search Console tracks what happens in Search. These include checking indexing status and optimizing visibility on the search engine.

Google Analytics, on the other hand, tracks what happens when a user visits a website. While the activities of these web analytics tools may overlap, they are not the same.

Last month, Google notified site owners about its intention to combine data from Google Analytics and Search Console in one report. That way, users can access the information they need using either service.

Read More: Google Explains How to Avoid Intrusive Interstitial Penalties

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Google Workspace vs. Microsoft 365: What’s the best office suite for business?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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