The potential of marketing in the digital world is limitless both in providing prospective customers and also for building brand recognition in the minds of the people.
What is SEO analysis? Why is it needed?
SEO analysis and SEO audits are tools that let one identify the fundamental issues affecting a website’s ranking on search engines. It is the first step towards SEO and helps in analyzing the shortcomings of a particular website in relation to web presence and SEO.
SEO analysis and SEO audit help to generate reports and statistics to improve search engine rankings and in driving customers to your business and websites. However, SEO requires efforts and regular maintenance to ensure that your website stays among the top ten on the SERP. Search engines follow a rigorous work routine and control which website is displayed on their search results by method of indexing and using spider bots.
SEO is an important factor when it comes to boosting a business online. SEO ensures that your websites are seen and clicked upon as most of the users click on the results which are displayed on the first SERP. A lesser amount of people take the pain to navigate to the second page of the search results and the chances of a visitor landing on your website take a landslide from there onward. The best thing to do is to follow certain SEO techniques that will ensure that your website gets listed on the top each time and thus, results in good ranking which in turn will lead to more conversions and better profits.
Reasons why your website is not performing?
There could be a number of reasons as to why your website is not ranking on the SERP, these may range from something as simple as a poor website design, irrelevant content to lack of crucial metadata. Let’s go over a few reasons.
Your website has not been indexed yet:
Search engines may take a while to index your website and update it in the search results. This usually takes a few weeks. Alternatively you can submit your website for indexing.
Is your website new? If your website is relatively new, it may take a while for it to appear in search results. Wait for the search engine algorithms to find the website.
The website has Poor SEO:
Search engines evaluate websites with spider programs that scan websites for content relevancy, metadata and keywords. If those things are not there, the site will not be indexed.
Search engines find specific content related to your search keyword from a million websites. Low competition keywords help your site perform better in search rankings.
‘No Index’ tags:
This function prevents search engines from indexing a website. If you have enabled it in your code or via a website editor, turn it off to let search engines index and crawl your website.
Your website is below standards:
Search engines like Google intentionally penalize or punish websites that do not meet their quality guidelines.
Ways & reasons why Google/search engines punish a website?
Your website may be punished by search engines for several reasons like: using black hat SEO techniques which involve aggressive use of keywords, irrelevant content or because of missing crucial metadata.
Here are some ways in which Google penalizes a website:
De-indexing: The website/domain is ‘banned’ and scrapped from Google’s indexes.
Penalizing: Domain exists but pages won’t be found via direct search. This is automatically inflicted by algorithms or manually enforced by a quality engineer.
Sandboxing: Domain or the website is neither de-indexed nor punished but traffic to the website drops quickly.
Google continually updates users about guidelines websites should follow. if your website is not meeting them, keep modifying your website and stay above the radar of search algorithms which are looking for poop performing websites to penalize.
How to rank better?
Despite all the above, there are ways through which you can enhance your website’s rankings and move to the top of the SERP. All you have to do is follow these simple steps.
An SEO Audit: First things first, conduct a thorough SEO audit to find where your site lacks and what it needs. In an SEO audit, look for on and off-page SEO as well as the keyword selection.
Keywords: A crucial element, they come in all sizes. Use of less competitive keywords is recommended to rank better. Relevant long tail keywords can get you the desired traffic.
Meta Tags & Metadata: Use these to add extra keywords to the content. Meta titles and descriptions tell a search engine what the website is all about.
Backlinking: Seek backlinks to your website. These are crucial as they improve a website’s credibility and thus improve search rankings.
Local Business Listings: List your website/business on all the local platforms to help your business grow. Users must be able to find you when searching for local services. These local SEO techniques are immensely useful for brick and mortar stores.
Relevant Content: Blog posts, guest blogs, reviews etc. add to good content. A search algorithm ranks websites on the basis of genuine and rich content.
Technical SEO: Keep generating reports and analyzing the website’s SEO performance to stay at the top on SERP.
If you have been trying hard but still have been unable to make it to the first page of search results, we recommend that you follow the above mentioned steps. If you’re still unable to reach the target, contact us and we will do it for you.
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