Connect with us

NEWS

Google Clarifies Pause of Job Training Feature in Search via @martinibuster

Published

on

An update to a developer page for Job Training structured data indicates that this part will not appear as a special feature in search results as part of the Job Search experience on Google.

Google Pathways Page Removed

Google’s Job Training structured data page used to link to their Google Pathways page.

But Google appears to have removed the Google Pathways program and the link was replaced with a link to a more generic Job Search Experience page.

The Google Pathways page was the explainer page for the Training Experience in Google search.

Screenshot of Missing Pathways Web Page (Saved at Archive.org)

Screenshot of Google Pathways pageScreenshot from Archive.org of the Google Pathways web page that is now missingScreenshot of Google Pathways page

The URL of the Pathways page now leads to the more general Job Postings page.

Advertisement

Continue Reading Below

The Pathways program was meant to be a network of job training programs. The job training programs were supposed to show up as a special job training experience in the search results.

Pathways was officially announced in 2018.

Advertisement

Example of Job Training in Search Experience

Screenshot animation of job training experience in search results

Screenshot animation of job training experience in search results

Above is an example of how the Job Training search experience is supposed to look like.

Advertisement

Continue Reading Below

Google Job Search Feature

A job search feature in Google search allows users to find jobs in their local area. The feature has filters that allows job seekers to narrow down by job title, location and date posted.

According to Google:

“Google brings together job postings from across the web, whether they’re on websites run by small businesses or job sites with thousands of listings. This helps job seekers easily find their next job directly in Search.”

In order to participate, employers need to add structured data that is specific for job postings. This is a reference to the JobPosting structured data.

Adding this to a web page allows the job posting to appear in what Google calls the “job search experience.” The job search experience allows job seekers to browse for jobs directly from Google search.

Google Job Training Feature

Another feature that could find its way to the job search user experience is Job Training. The idea is that job seekers will be able to use Google’s job search experience to not only finds jobs but also to find job training opportunities.

Advertisement

There are two kinds of structured data that are related to the job training user experience in search:

  1. EducationalOccupationalProgram
  2. WorkBasedProgram

Job Training opportunities could be from educational institutions or from apprentice programs.

One kind of structured data suggested by Google is EducationalOccupationalProgram. This could be in the form of an associate degree in a specific trade.

Advertisement

Continue Reading Below

Another eligible form of structured data for the Job Training feature is paid on the job training. This uses the WorkBasedProgram structured data.

Requirements

There is a long list of requirements in order to benefit from a future implementation of the Job Training feature of Google’s job search experience in Search.

A chief requirement is to use all of the required structured data.

Certificates and degree programs must lead to jobs that do not require a minimum of a bachelor’s degree and up to a two year length of classes.

Advertisement

Paid work programs do not have such time-based restrictions and can last longer than two years.

Beta Job Training Feature Clarification

Google’s developer page (within Google Search Central) has long stated that this new feature was currently in Beta.

Advertisement

Continue Reading Below

However Google has recently updated the page to indicate that this feature will not be shown in Google search. This is a big change from the previous feature availability statement.

This is what the feature availability used to be:

“To ensure a good user experience, we’re slowly rolling out coverage throughout the US. We are currently developing this feature and you may see changes in requirements or guidelines. You may not see results in Google Search right away. To ensure robust coverage and better serve our users, this feature is currently limited to job training providers in the US.”

This is what the current feature availability statement says:

“We are currently developing this feature and you may see changes in requirements or guidelines. This appearance isn’t available on Google Search right now.”

Advertisement

Advertisement

Continue Reading Below

Clearly, that’s a big change. Google previously indicated that it was slowly rolling out. But now it looks like Google has backtracked on displaying Job Training data in Google Search.

Google hasn’t completely closed the door on this program. The statement says that the job training feature isn’t available “right now” which leaves open the possibility that the feature may be included in Google Search sometime in the future.

Citations

Google Search Central page for Job Training

Google Search Central page for EducationalOrganization

Google Search Central page for WorkBasedProgram

Schema.org page for EducationalOccupationalProgram

Schema.org Page for WorkBasedProgram

Advertisement

Searchenginejournal.com

See also  What Google’s Enhanced Autocomplete Box Means For SEO

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Published

on

Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

Advertisement

Advertisement

Continue Reading Below

Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

Advertisement

Advertisement

Continue Reading Below

But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

Advertisement

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

Advertisement

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

See also  7 Ways To Market Your Small Business On Less Than £100 a Month
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish