NEWS
Google Drops Sites Hosted on SiteGround via @sejournal, @martinibuster

SiteGround has confirmed a serious issue that has caused Google to stop crawling many sites hosted there since Monday. Publishers are panicking as web pages and ecommerce store products drop out of Google.
SiteGround has posted various updates to the problem but it is still unclear what exactly is causing the issue. That in turn is causing more concern with some publishers to tweet that they are done and moving away to other web hosts.
Problem Apparently Started On Monday
The problem at SiteGround began on Monday when publishers noticed Google had stopped crawling their sites.
“Really fast”? This issue has been going on since Monday. Small businesses and websites that rely on Google traffic now have lost four days of revenue because of Siteground. Do you think that’s acceptable?
— Kim (@ichangedmyname) November 11, 2021
SiteGround Initially Denies Problem at Their End
SiteGround initially tweeted on Wednesday that they could not identify any problems on their end.
SiteGround responded on Twitter:
“We’ve received reports that a number of Google bot networks cannot crawl some websites using our DNS service.
After thoroughly audit of our DNS, we can confirm there is no blocking on our end that prevents such crawling, nor we see any logs suggesting an issue with our systems.”
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SiteGround “Escalates” Issue to Google
SiteGround next punted the issue over to Google, apparently assuming the problem was there and that Google could fix it.
“We have escalated the issue to Google and we are working to troubleshoot and identify the cause of the problem. We will keep you updated once there’s more information or the problem is fixed.”
SiteGround Denies Problem at Their End
SiteGround followed up by distancing themselves from the problem with a subsequent tweet to essentially say they can’t fix it because nothing on their end is broken.
SiteGround tweeted:
“Issues originating outside of our environment are quite difficult to predict, but we completely understand the caused inconvenience. We will update our official post with more information, once available:”
The issue was not widespread and did not affect other web hosts. It was just happening to SiteGround, which could indicate an issue specific to SiteGround, even though it might not be within SiteGround systems themselves.
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SiteGround Passes Ball to AWS and Google
Eventually SiteGround seemed to identify a problem on Thursday morning, tweeting:
“Update on the issue reported by some users regarding Google bots unable to crawl their sites:
We traced it down to a network issue between AWS Global Accelerator service and Google. We’re collaborating with engineers from both teams to fix it. We appreciate your patience!”
Update on the issue reported by some users regarding Google bots unable to crawl their sites:
We traced it down to a network issue between AWS Global Accelerator service and Google. We’re collaborating with engineers from both teams to fix it. We appreciate your patience!— SiteGround (@SiteGround) November 11, 2021
One customer tweeted that she felt that SiteGround may not have identified the problem and posted a screenshot of an email she received:
Just got this response in an open ticket, which still sounds like, actually, you don’t know the root of the problem. And you’re still waiting to hear from Google, which is what I was told two days ago. I have no faith in this getting fixed any time soon. pic.twitter.com/dZJvP1VoaS
— Kim (@ichangedmyname) November 11, 2021
SiteGround Customers Are Beyond Losing Patience
Understandably, SiteGround customers are long past losing patience with many tweeting their state of horror, shock and despair:
I can understand that you may have problems, they are part of the job.
What I can’t understand is that as soon as you detect them you don’t warn your customers and try to hide them. This says a lot about the company’s philosophy.
Is very unethical and unfortunate.
— Pantic (@Pantic_14) November 11, 2021
4 Days this has been going on and now 68% of our catalogue has been removed from google shopping because of this. Awful.
— Jon Bunce (@thejonbunce) November 11, 2021
This issue needs resolved as a matter of urgency.
We have spent two days trying to resolve this with Google as we were not aware of the problems Siteground are having. Google are picking this up as policy violations by each website.We do appreciate though, it may not be easy.— Jim’s Garage F&M (@jimsgarage_FM) November 11, 2021
How many hours will this take? The damage is happening as we speak.
— Dave Leusink (@daveleusink) November 11, 2021
Related: 22 Possible Reasons Why Your Site Traffic Dropped
Solution to Problem?
A SiteGround customer seemed to confirm that the issue is related to the SiteGround DNS and that moving their website DNS to an external DNS fixed their problem:
You should be advising people to move to an external DNS to resolve the issues if it is causing them massive losses in business. I have just sorted our connectivity issue in around 25 minutes by moving to googles DNS. If you had let us know 4 days ago, we wouldnt be £20k+ down!
— Jon Bunce (@thejonbunce) November 11, 2021
At the time of this writing the problem is still ongoing.
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NEWS
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Citations
Google Blog Post About Product Reviews Update
Product reviews update and your site
Google’s New Product Reviews Guidelines
Write high quality product reviews
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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