A search marketer in India noticed what looked like a test in Featured Snippet. One search marketer called it “shady as hell.” But according to a statement from a Google spokesperson, that is a bug and not a feature.
These kinds of links are called Search Refinements. Embedding a search refinement within a featured snippet was not well received from the search community.
This is shady as hell.
— Jeremy Knauff (@jeremyknauff) May 3, 2021
A search refinement is when Google helps users refine their vague searches. Vague searches can mean many things, so restating the search query to be more accurate leads to better search results.
So if someone searches for Lollipop, Google will refine that search to satisfy users who are looking for lyrics to the song, a video of the song or versions of the song by different musical artists.
What Google is testing within the new featured snippet is a variation of search refinement that alters a publishers content so that the links to refined searches are embedded within a publishers web content.
Featured Snippet Bug
In India a search for “Cyber Security Course” results in a featured snippet that has links to additional Google searches within the content from the website that’s displayed in the Featured Snippet.
This may be already there but seeing this first time, on featured snippet now Google adding hyperlinks from the text to google search for the related terms.
In the screenshot, cloud, cloud security, and cybersecurity are linked to the google search page.
cc – @rustybrick pic.twitter.com/2RFhfVwHSR
— Ramesh Singh (@ramesh_s_bisht) May 3, 2021
The tweet about it was not well received in the search community.
I was able to replicate it by switching to an Indian IP and indeed there were links to other Google searches embedded within the featured snippet.
Google Confirms Embedded Links in Featured Snippets is a Bug
I reached out to Google to inquire about what was going on and they emailed back to let us know.
It turns out that this is not a test. It is a bug.
According to a Google spokesperson:
“We can confirm that this is a bug and is not intended behavior for links on featured snippets. We are actively working on a fix.”
Bug in Google Search
A bug in programming is when something unintentional happens. The process of identifying what is wrong and fixing it is called debugging.
For awhile there many people thought this was an actual test and it kind of says something about how the search community feels in that many easily believed that Google would test such a thing.
Google to pay $391.5 million settlement over location tracking, state AGs say
Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.
Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.
“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”
The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”
“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”
Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.
The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.
Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.
The states aren’t dialing back their scrutiny of Google’s empire.
Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”
The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.
Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.
Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.
Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”
States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.
The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.
Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.
“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.
Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.
“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”
The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.
Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.
“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”
• This article is based in part on wire service reports.
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