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Google Introduces Price Drop Rich Result

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Google Introduces Price Drop Rich Result

Google has updated it’s Product Structured Data page to add a new form of rich results called the Price Drop Appearance. The price drop appearance will display price drop information in the search rich results.

Structured Data and Google Rich Results

Schema.org structured data was developed by Google, Yahoo, Bing and Yandex. Google selects specific structured data types to use for displaying rich results in Google search results pages (SERPs).

Product rich results stand out in the SERPs and in theory encourages more clicks to a site. To help ecommerce stores, Google publishes developer pages that tell publishers which structured data to use in order to become eligible for appearing in Google search with rich results.

Product structured data feature review stars, product images, and shipping information, among other data.

Search Appearance for Product Shipping

Screenshot of Product Shipping EnhancementScreenshot showing a product shipping enhancement in Google Search

Price Drop Appearance

Google has a new rich result that is related to the Product Structured Data. This rich result is called the Price Drop Appearance.

Google will track the price that is used for the “Offer” Schema.org structured data type within the Product structured data that is used on a product page.

When the product price changes, Google will add a rich result called a “price drop appearance” that reflects that there’s been a price drop.

Price Drop Rich Result is New

Screenshot of new price drop section

Google Illustration of Price Drop Appearance

Google provided an illustration of what the new price drop rich result will look like in the search results:

Screenshot of Price Drop Appearance Rich Result

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Screenshot of a price drop search appearance enhancement

How to Become Eligible for Price Drop Appearance

Google’s updated Product Structured Data developer page explains that the publisher must use the “Offer” structured data and the price must be a single specific price and not a range.

The “offers” structured data property can be used with the “AggregateOffer” type in order to display a range of prices. The “offers” structured data property can also be used with the “Offer” structured data type in order to indicate a single price.

If a publisher wants to be eligible for the price drop appearance, it’s important to use the “Offer” structured data type and not the “AggregateOffer” type.

According to Google:

“Price drop: Help people understand the lowest price for your product. Based on the running historical average of your product’s pricing, Google automatically calculates the price drop. The price drop appearance is available in English in the US, on both desktop and mobile.

To be eligible for the price drop appearance, add an Offer to your Product structured data. The price must be a specific price, not a range (for example, it can’t be $50.99 to $99.99).”

Then elsewhere in the developer page Google stresses:

“To be eligible for the price drop appearance, add Offer, not AggregateOffer.”

Be Aware of Rich Results Opportunities

This new rich result is an opportunity to make a low price impression in the search results. The new price drop appearance rich result makes sales prices pop in the search results, potentially resulting in more sales.

Make sure your product structured data is properly configured in order to take advantage of this new search appearance.

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Read the Updated Product Structured Data Developer Page

Searchenginejournal.com

GOOGLE

Google Home App Gets an Overhaul, Rolling Out Soon

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Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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