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Google Modifies Logo Requirements for AMP Structured Data



Google Modifies Logo Requirements for AMP Structured Data

Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structured data for their logos so that they remain eligible for rich results.

Logo Structured Data

The logo structured data is used by Google to show the correct logo in their rich results of the search results and in the Knowledge Panel.

Correctly specifying the logo through structured data without making a mistake is important. Incorrectly coding the logo structured data could result in Google being unable to correctly display the logo in the rich results or knowledge panel

Logo is a structured data property. A property can be thought of as a thing and the structured data types can be thought of as attributes of that property.

The logo has two expected types (attributes of the logo property).

The two types that are expected are:

  • ImageObject
  • URL

The logo is used in the structured data for the following types:

  • Brand
  • Organization
  • Place
  • Product
  • Service

This change however only affects structured data for the Article structured data type and will likely be most often be used with the Organization structured data type.

What Was Updated to the Logo Structured Data?

The update to the developer pages is actually a clarification. The update makes it clearer what Google’s logo requirements are for the AMP structured data.

There are two ways to code the structured data for a logo.

A publisher can use an ImageObject type to describe the logo. A publisher can also use the Logo property to communicate what the logo is.

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The Difference Between a Structured Data Property and a Type

A type is an attribute of a property. A property can be thought of as a thing. The type can be thought of as an attribute of that thing.

For example, a car can be an example of a property and the color of that automobile can be the attribute.

Examples of How to Show a Logo in AMP Structured Data

Google published this example of the ImageObject type for the logo structured data:

{ "@context": "", "@type": "NewsArticle", "publisher": { "@type": "Organization", "name": "Google", "logo": { "@type": "ImageObject", "url": ""

The key part of the above structured data is this part:

"logo": { "@type": "ImageObject", "url": ""

It features the logo property with the ImageObject type, followed by the URL of the actual logo. That takes three lines to describe what the logo is.

This is the other way to display the logo property by using just a URL:

{ "@context": "", "@type": "NewsArticle", "publisher": { "@type": "Organization", "name": "Google", "logo": ""

In the above example it takes just a single line to describe what the logo is:

"logo": ""

The update to Google’s developer pages was to make this clear that either way can be used.

Google’s changelog for this update announced:

“Modified the publisher logo requirements of AMP Article structured data to more accurately reflect that we understand both raw URLs as well as ImageObject markup.”


Read the updated developer page here:


Google to pay $391.5 million settlement over location tracking, state AGs say



Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

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Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

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The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

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• This article is based in part on wire service reports.

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