Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that.
How to Improve Content Focus?
The question was asked about poorly indexed Product Description Pages (PDP). The publisher asked if making the content more prominent would help.
“Do you think moving the images down and the relevant text up would help Google better interpret the focus of each of these pages?”
Somewhat surprisingly, John Mueller answered no, that’s not how to improve content focus.
Then he explained why:
“So just shifting the location of content within an HTML page I don’t think that plays a big role at all.”
Content Tip #1: Proper Use of Headings:
Headings are Not Keyword Wish Lists
A common misconception about headings (H1, H2, etc.) is that they are important as ranking factors. Because of that, a common error made by SEOs and publishers is to use headings as place to add important keywords for which they want the page to rank for.
Essentially, SEOs in 2001 and even today use the heading elements as a wish list for all the keywords they’d like to rank.
That used to be the way to rank a page back in 2001 and thereabouts.
Modern Search Engines Have Evolved Headings Use
How Google uses heading tags has evolved several times over the years. Today, heading tags are important but not as a way to tell Google which keywords you want to rank for.
What Headings are Useful For
Heading tags are useful for indicating what a section of content is about.
A web page is about a topic. In a well constructed web page, each section of a web page is about a sub-topic of that web page.
So when a user queries Google about a product the information needs they bring to your page might include images of the product, pricing, size, color, review and a comparison.
If your page is informational then the informational need for a page of content might be the usefulness of tools for accomplishing a goal (like the right pan for a recipe) or other supplementary information that together satisfies the users needs.
Heading tags are what defines and describes what that section of a web page is about. This has always been what headings were for. The SEO community has simply been using them poorly.
John Mueller on Proper Use of Headings:
“Headings are useful in that we can take a heading and see what images and which text kind of apply to that heading.”
It’s clear from Mueller’s answer that in well planned page of content, the heading, the images and text form a unit that each relate to each other.
Headings that do not directly relate to the content is a common mistake. This is what sometimes leads to web pages being ranked lower.
John Mueller then reiterated how moving text around to make it more prominent over images won’t help in getting content properly indexed:
“But just shifting around things with HTML or with CSS I don’t see that playing a big role there at all.
So in that regard, I wouldn’t really worry about about this.”
Tip #2 Interstitials Can Block Indexing
This next part is interesting. According to Mueller, an improperly deployed interstitial may interfere with content indexing.
Mueller had visited the site and noticed an interstitial for picking a country that might block Google from properly indexing the content.
“One thing I did notice when looking at that example page that you link to is that when I loaded up, after a certain period of time it switches to… a country picker interstitial.
I don’t know how you’re …triggering this and if you trigger this in all locations but for example if you were to trigger this when Googlebot crawls and renders your pages that might also result in Googlebot not being able to index your pages properly. So that’s one thing you might want to double check.”
John Mueller went on to recommend using a banner or other user interface object for encouraging site visitors to pick their country.
According to Mueller:
“Because if you’re using a banner then even if that does end up being rendered in Google’s systems then it wouldn’t block the indexing of the rest of your content.
Whereas if you have an interstitial that in the worst case… takes out all of the old content and replaces it with this… country or language picker, then we might not have that much content left on the that page for indexing.”
Many sites use an unobtrusive icon in the top right corner or use IP sniffing to redirect users to the correct version of a web page.
Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.
Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.
Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.
Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.
Google Workspace vs. Microsoft 365
Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.
Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.