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Google on SEO Best Practices for News Sites & Short Articles

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Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles.

News sites shouldn’t be overly concerned with the length of articles, Mueller says, as shorter articles are sometimes fine for the given query.

This is discussed during the Google Search Central SEO hangout recorded on February 19.

An SEO named Lene Hegland, who runs a news website, asks Mueller about the risks of having short articles viewed as thin content.

She mentions she’s even considering noindex’ing the short articles, which can be a single paragraph in length, in case it will help her site in search rankings.

Her concerns about thin content are legitimate, as Google is known to devalue thin content.

Google’s Panda algorithm update is designed around reducing the prevalence of thin content with little or no added value.

What should Hegland do about the short articles on her news site? Should she noindex them so Google doesn’t see the thin content?

Here’s what Mueller recommends.

Google’s John Mueller On Short News Articles

As it relates to putting a noindex tag on the short articles, Mueller says that decision comes down to whether the site owner wants the pages indexed or not.

Mueller says he doesn’t think a noindex tag is needed just because an article is short, as sometimes smaller stories can be fine.

“If you don’t want them showing up in search you can use noindex, but I don’t think you would need to noindex something just because it’s a short news article.

Sometimes short articles are completely fine. I wouldn’t focus so much on the length of the article, but rather do you want it indexed or not?”

Hegland says yes, she does want the articles indexed in Google Search, but she’s worried about sending negative signals with thin content.

Mueller tries to reassure her by saying Google doesn’t care about the length of content:

“For web search, we don’t care about the length of articles. I don’t know if there’s any policy around Google News. Especially if you mentioned that this is on a news website – I vaguely recall some errors that we had in Search Console way in the beginning where we would show this news article is too long or too short.

Maybe that’s something that plays a role there with regards to news content. If that is the case then you can also use the Googlebot news metatag to specifically block it from Google News. So that you can keep it shown in search and just block it for Google News.”

Short content is not automatically viewed as thin content. Google does not assess the value of content based on length alone.

Long articles run an equal risk of being viewed as thin content if they’re full of spam, or if they don’t contribute anything unique to the web.

Content that’s duplicated or scraped from other sources, with no new information added, are other forms of thin content.

A short article can provide value if it contributes something new and useful to the web, such as a breaking news update that other sites don’t have.

Short content can also be fine if it answers the user’s query. Google aims to provide the best results for every search, not the longest.

Hear Mueller’s response in the video below:

For more coverage of this hangout please refer to the articles below:

Searchenginejournal

GOOGLE

Google to pay $391.5 million settlement over location tracking, state AGs say

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Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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