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Google SEO 101: Here’s How to Update Your Search Results Snippets



Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results.

Given that the information is geared toward beginners, what’s covered in the video may already be known to experienced SEOs.

If you’re new to SEO, or want to refresh your knowledge of search snippets, here is a quick recap of the video.

Importance of Search Snippets

A search snippet is the primary piece of information searchers use when deciding which result to click on.

Google SEO 101: Here’s How to Update Your Search Results Snippets

Selecting a page based on its snippet

A Google search snippet is more than just a meta description. A “snippet” refers to both the title and description, as well as other important information about the web page.

Beyond a title and description, a snippet could include:

  • Date the page was published
  • Author of the page
  • Price of a product
  • Whether a product is in-stock or not
  • And so on

Page titles should describe what the page has to offer, while a good description is a one or two sentence summary of the content on the page.

Google’s Recommendations: Writing Titles & Descriptions

When writing page titles, avoid vague terms like “home” for home page. Also avoid long titles as they may be truncated in search results


Use descriptive terms in titles, but don’t be repetitive or use excessive synonyms. Doing so could look spammy to Google and searchers.

Using unique titles for each pages is important. Many content management systems allow you to manually enter your own page title.

Google SEO 101: Here’s How to Update Your Search Results Snippets

Writing a title and description in a content management system (CMS)

See: SEO Best Practices: How to Create Awesome Meta Descriptions

How Google Generates Search Snippets

The snippets you see in search results are auto-generated by Google. Snippets aim to emphasize the content on a page that best relates to a user’s specific search.

The same page might show different snippets depending on the searcher’s query. Google tries to pick a relevant and helpful title and description.

That means, even if you manually write out all your titles and descriptions, Google may still choose an alternative depending on the query the user entered.

There are two ways of influencing hot Google generates a snippet: rich results and meta description tags.


This video focuses on only on meta descriptions, as a separate video was already made about rich snippets.

Google SEO 101: Here’s How to Update Your Search Results Snippets

Meta descriptions

Google’s Recommendations: Meta Descriptions

Google says a good meta description is a short, relevant summary of what a particular page is about.

Google suggests thinking of a meta description as a “pitch” to convince a potential customer to visit your website. As such, they should be distinctive and relevant to each page.

There’s technically no limit to how long a meta description can be, but they will be truncated in search results as needed.

For more guidance on search snippets, see Google’s full video below:




Google Workspace vs. Microsoft 365: What’s the best office suite for business?



Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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