Google is rolling out a new feature for the about this result overlay that actually tells searchers (and SEOs) why Google is ranking that page for that given query. Yes, Google is telling you which high level ranking factors are the reason this page is ranking.
Google said the “About This Result will show searchers information about some of these most important factors used by Google Search to connect results to their queries.” Why is Google doing this? Google said “because just as these factors help Google decide if a result may be relevant, they may also help people decide what result is useful for them.” As an FYI, I covered this news at Search Engine Land where it broke but this is something that deserves a post here as well.
Google is literally showing why it is ranking this page for this given query. It outlines I think up to nine different “factors” for why the page is ranking. I don’t know all the factors but I do know these:
(1) The search term matches the content on the page or in the HTML (like title tags, etc)
(2) The search term is related (like a synonym) to the content on the page
(3) The search term matches or is related links pointing to that page
(4) The images on the page is related to the search term
(5) The language is relevant to the query (i.e. English queries are more likely to match on English content)
(6) The region of the page or what region the page serves is relevant to the query (i.e. like searching for COVID shot, you probably want to know what is offered in your region; or looking for when your trash is being picked up on your block).
There are probably a few more factors that Google will list, and Google will probably be adding more.
Here is how Google described some of the factors that you’ll see compared to what I wrote above:
Matching keywords: A simple, but important, factor Google uses to determine if information is relevant is when a webpage contains the same keywords as your search.
Related terms: Google also looks for terms that our systems determined are related to the words in your query. If you search “how to cook fish in the oven,” we’ll also look for pages that have related terms like “bake” and “recipe.”
Looking at links: When other pages link to a page using similar words as your query, that page might be relevant to your search. It can also be a helpful indicator of whether online content creators tend to regard the page as useful for that topic.
Local relevance: Our systems also look at factors like the language you’re using to search as well as your country and location, to deliver content relevant for your area. For example, if you search “what day is trash pickup?,” it’s helpful to get results that are applicable to your city or state.
Here is what it looks like:
Plus, Google will give searchers explicit tips on how to improve their queries when they hover their mouse cursor over the underlined words. Like use negative matching or change your location for different regions and more. Here is a screen shot of that:
Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.
Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.
Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.
Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.
Google Workspace vs. Microsoft 365
Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.
Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.