The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website.
Interestingly, Google doesn’t recommend building a website right away. The video contains different suggestions for different types of businesses.
Google’s Advice: Do I Need a Website?
If your business only has a physical storefront, then Google recommends starting with Google My Business. This still allows a business to get found in search results without investing the same amount of time and effort as it takes to build a website.
If your business sells products online, then Google actually recommends investing your time in social media before building a custom website. Google suggests building a strong social media presence while maintaining a basic e-commerce storefront.
When a business grows, then Google recommends investing in a custom website built from scratch. Alternatively, you could also use a content management system (CMS) such as WordPress.
Google’s advice seems to be aimed toward new businesses with minimal resources. You can always use multiple channels at the same time if you have the resources to do so.
Google stresses the importance of keeping websites updated. Make sure your website is keeping customers informed about the latest sales, offers, and special events.
Perhaps Google is trying to say that it’s not worth investing in a website unless you plan to keep it updated regularly.
For more of Google’s advice, see the full video below:
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.