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Google’s John Mueller: There is No Benchmark for Crawl Budget

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There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says.

This was stated in response to a Reddit thread where an SEO asked whether there’s ideal percentage of pages that Googlebot should be crawling every day. The thought behind this question is content may be kept fresh if Googlebot crawls it more regularly.

Here is the question in full:

“While everyone talks about crawl budget, I haven’t found a specific cutoff or a range for this. Like what should be the minimum percentage of pages out of total (or total changes made everyday) should be crawled by GoogleBot everyday to keep the content fresh?

I understand that this can vary a lot because lot depends upon static/variable content on the website. I am just trying to understand how to benchmark crawl budget.”

In response, Mueller simply states: “There is no number.”

Therefore, if you’re looking to boost your crawl budget, there’s really no ideal number to be aiming for. However, that’s not to say there’s no benefit to optimizing a website’s crawl budget.

What is Crawl Budget?

Simply put, a crawl budget is the number of URLs Googlebot is able to crawl (based on site speed) and wants to crawl (based on user demand).

A higher crawl budget can help keep popular content fresh, and help prevent older content from becoming stale.

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See: Googlebot Crawl Budget Explained by Google’s Gary Illyes

Factors Affecting Crawl Budget

One of the best ways to improve crawl budget is to limit the amount of low-value-add URLs on a website, such as:

  • Faceted navigation and session identifiers
  • On-site duplicate content
  • Soft error pages
  • Hacked pages
  • Infinite spaces and proxies
  • Low quality and spam content

These types of pages can steal crawl activity away from a site’s more important pages.

It’s also advisable for site owners to monitor the crawl errors report in Search Console and keep server errors to a minimum.

Also see: 7 Tips to Optimize Crawl Budget for SEO

Source: Reddit

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GOOGLE

Google Workspace vs. Microsoft 365: What’s the best office suite for business?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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