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How Long it Takes to Re-rank a Site with Fixed Quality Issues



How Long it Takes to Re-rank a Site with Fixed Quality Issues

Google’s John Mueller discussed how long it takes for Google to re-crawl and re-rank a site when significant changes to web page quality have been made.

In a Google SEO Office Hours hangout, someone asked John Mueller about unstable rankings in the Google search results pages (SERPs).

He related that the site in question was fluctuating from page one to page four then back to page one results to subsequently slipping back into the abyss of page four of Google’s search results again.

Mueller answered that maybe it was because there were quality issues that needed to be improved on the site.

In a follow up question the member who asked the SERP fluctuation question next asked how long it takes Google to take major changes in a website into account and then re-rank that site.

He asked:

“Could you please let me know how much time it takes?”

Google’s Mueller paused as if thinking and repeated the question as he presumably considered how to best answer the question.

Mueller said:


“How long that takes… yeah… it’s hard to say…it’s really hard to say…”

Screenshot of Google’s John Mueller Pausing to Answer a Question

Screenshot of Google's John Mueller thinking how to answer question about re-ranking a website

He then offered an answer comprised of a scenario where major changes were made and how Google would subsequently handle those changes.

Mueller first highlighted the first step of crawling the content and how long that would take.

Mueller answered:

“It’s like, on the one hand, we have to re-crawl the content… like if you make significant changes on your website we have to re-crawl that.

And to re-crawl that across a larger site that can take a bit of time, especially if you make bigger changes like across everything if you change the structure of your website.

I would assume something like that, just purely from a technical point of view would take… I don’t know… maybe a month.”

Mueller next answered how long it would take to then take that crawled content, make sense of it and then re-rank it.

John Mueller:

“And for understanding the quality changes overall, I would see that as something where it probably takes a few months on our side to actually understand that this website has significantly changed.

So not something that you can fix in a week. It’s probably more like… I don’t know… three, four months, something like that, if you make significant quality changes.”


Might Take Months to Fix Quality Issues

Google’s Mueller highlighted that improving a website (as opposed to a few pages) is a process that takes at least two time-consuming steps.

The first step is crawling the changed and updated site might take about a month. The second step of understanding the site and what all the pages are about takes even longer, up to approximately four months.

Mueller did not affirm a firm date for how long it would take to understand and re-rank a site that had fixed quality issues. His statement was accompanied with qualifying phrases like, “something like that” to indicate that this may be a generalized answer for a hypothetical website.

His answer is very helpful because it helps to contextualize what is happening on Google’s end and to be able to communicate that to a client or to understand it for oneself.


Watch the Google Office Hours hangout beginning at the 24 minute mark.



Google Home App Gets an Overhaul, Rolling Out Soon



Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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