If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below.
But still, you write a blog post and then what do you do?
Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.
Here’s the thing: I figured out the perfect formula to promoting content.
Best of all, it’s not complex. Heck, it doesn’t even take 30 minutes. It’s so easy that I broke it down into 6 steps.
And just to give you an idea before we dive into the formula, it’s so effective here is the traffic to my latest blog post.
35,492 visits in a week isn’t too shabby. The post didn’t do exceptionally well and it didn’t tank. It was just an average post.
Now you probably won’t see the same results as me as I’ve been doing this for a long time, but your results will be much better than what you are currently getting. Hence, I used the number of 3,549 in the title as you should be able to drive 1/10th of what I am generating.
No matter how well written your content is, promoting it won’t be effective if no one likes your headline.
Now I know what you are thinking… I’ve already published my article, is it too late to change my headline?
Nope, you can always change your headline, just try not to change the URL of the article once it is already published. And if you decide to change the URL, use a 301 redirect.
There’s a really simple way to come up with headlines that work. Heck, it doesn’t even take more than a minute or two.
Just head over to Ubersuggest and type in the main keyword or phrase your article is about.
You’ll see a report that looks something like this:
Now I want you to click on “Content Ideas” in the left-hand navigation.
You should now see a report that looks like this:
This report shows you all of the blog posts around the web that contain your keyword or phrase within their title. And it breaks it down by social shares, backlinks, and search traffic.
You can use this to see what is working in your space.
Ideally, you want to look for headlines that have thousands of social shares (or hundreds if you aren’t in a popular industry), at least 10 backlinks, and more than 100 estimated visits. Just like the example below.
Making your headlines similar to ones that meet those 3 criteria will increase your odds of getting more traffic.
Step #2: Add 3 internal links
The easiest way to get your new content more love is to build links.
Yes, links are hard to build, but internal links are not… plus they are still effective.
I rank for competitive terms like “digital marketing”…
A lot of it has to do with internal links. I link to my main digital marketing page within my sidebar and within my content.
Every time you publish a new blog post, I want you to go into your older content that is relevant to your newly published blog post and add a link to it. Do this to 3 of your older blog posts.
This helps with indexing and it also helps your new content rank higher on Google.
Step 3: Share your content on the social web carefully
The problem with social media marketing is that people think they can just share their content on sites like Facebook or LinkedIn and it will automatically do well.
Sadly, it won’t because billions of URLs have been shared already.
In other words, we just tend to ignore most of the links people share.
But there is a simple way to stand out and get thousands of visitors from the social web, just like I get.
So, what’s my secret?
Well, I will give you a hint. Just look at one of my most recent posts on LinkedIn:
And here is one from Facebook:
Do you notice a pattern?
I’m evoking curiosity. In other words, I am piquing your interest and if you want to know the “solution” you have to click through to my site.
With the LinkedIn post, I tell you that marketing is going to change next year. I also make a point to say how it is going to change in a way that nobody is talking about.
I do this because we all can assume marketing will change. But by saying it is in a way nobody is talking about, it evokes curiosity. And if you want to know how it will change you have no choice but to click through over to my site to read the rest.
With my Facebook post, I also evoke curiosity. I talk about a Google algorithm update, but I hint that I have an answer to leveraging Google’s latest algorithm update. And if you want to know what it is, you have to click through over to my site.
Whenever you post on the social web, evoke curiosity if you want people to head over to your site.
The easiest way to do this is that every time you share one of your articles on the social web, add a few sentences above the link that helps pique peoples’ interest.
Step #4: Message everyone you link out to
It’s common to link out to other sites within your blog posts.
Heck, sometimes I even link out to my competition.
If you don’t ever link out to other sites, you are making a big mistake. It helps with authority and trust.
If you are using stats and data within your article, you want to cite your sources. This brings credibility to you and it helps brand yourself as an expert which can help with Google’s medic update.
Now, when you link out to a site, go and search their email address. You can typically find their email address on their website.
Or if you can’t find their email address, look for a contact page on their site, you’ll typically see a form that you can fill out.
Whether you find an email address or contact form, I want you to message each and every single site you link out to with a message that goes like this:
Hi [insert their first name],
I just wanted to say, I love your content. Especially your article on [insert the name of the article you linked out to].
I linked to it from my latest blog post [insert URL of your blog post]. It would make my day if you checked it out and even shared it on your favorite social network if you enjoyed it.
[insert your name]
When I send out these emails, I am getting 50 to 60% of the people to respond and share my content. But of course, my blog is popular, so for me, it isn’t too hard. But it hasn’t always been that way, and I’ve been leveraging this tactic for ages.
On the flip side, I also use this tactic on a few of my blogs that are in other niches and don’t use my name (no one knows I own them) and I am seeing success rates around 20%.
Just make sure you don’t use this tactic to ask for a link back. Your success rate will be slim.
Step #5: Send an email blast
These last two tactics produce a large portion of my results, and you shouldn’t take them for granted, no matter how basic they may seem.
If you already haven’t, start collecting emails from your site. You can use free tools like Hello Bar to create popups or sliders.
Hello Bar will plug into whatever email provider you are currently using.
Once you are up and running, every time you release a new blog post, send out an email blast.
Here’s an example of one of my email blasts.
It’s so effective it generated 13,544 clicks.
I’ve found that you can drive good traffic from emails as long as you do the following:
Scrub your list – if someone doesn’t open your emails over the last 30 or 60 days, remove them from your list. It helps keep your emails in people’s inboxes.
Send text-based emails – if you look at the email I sent, I keep it simple. No images, nothing fancy, just text and a link back to my site. It’s that simple.
Evoke curiosity – just like how I explained with the social media posts, your emails won’t do well unless you evoke curiosity.
As you write more content you will get more traffic, which will cause your email list to grow. That will also cause you to get more traffic. 🙂
Step #6: Send a push notification
I don’t know why so few sites are leverage push notifications. It’s so effective I believe I will get more traffic from push notifications in 2020 than I will from email marketing.
To give you an idea, when I analyze my competitors in the marketing arena, only 3 out of 19 use push notifications.
In other industries, the percentage is far worse, which means there is more opportunity for you.
Here’s how push notifications work….
Someone comes to your site and through their browser, they get a message if they want to subscribe to your site.
A portion of your visitors will click “allow”. With NeilPatel.com, roughly 5.4% of visitors are currently clicking “allow”.
You can send push notifications and get subscribers using a free tool like Subscribers.com.
And then when you write a new blog post, you log into Subscribers.com and click on the “Create Notification” button. From there you will see a screen where you can enter the title and description of your latest post.
As you can see from the image above, you’ll notice that I use an “icon” image, a “large” image, and I show “custom buttons.”
Using those 3 elements is the key to getting the most traffic from push notifications. Here are some of my stats from using Subscribers.
I’m getting roughly 6,000 visits from every push notification I send. That’s not too bad.
And if you are curious about what a push notification looks like, here’s what people get when I send it out.
What’s cool about push notification is no matter what website someone is on, they will see a message similar to the one above, which will bring people back to your site.
No dealing with spam filters or messages not going through. Plus, if someone isn’t online when you send a push notification, the next time they use their web browser they will see your message.
Promoting your content doesn’t have to be hard.
You don’t need “advanced” tactics or anything that is out of the box. The basics work well, and I have been using the above formula for years… literally.
Now, I know there are other things you can do to promote your content, but let’s be realistic: we are all strapped for time. And I’ve found the ones I’ve mentioned above to produce the biggest bang for the buck.
So, what other simple ways do you promote your content?
Imagine spending 3, 5, 7, 10 years creating content about topics you love out of pure passion. Working through decision fatigue on what to create, what platform to focus on building, and not knowing the latest marketing monetization strategies to actually make money. Only creating from a place of inspiration because you care and have a message to share for years before making a dime. The dedication and consistency is what builds audiences that LOVE your media channels, listening, watching, liking, and sharing your content on a regular basis. That’s what majority of influencers have done to build their channels.
So why work with influencers to create content for you:
Reason #1: Audience
If you are looking to break into a new audience and build brand awareness working with an influencer is a good path to explore. An influencer knows it’s audience better than any SEO search so they know what content to create that will motivate, inspire, and trigger to get a response. They’ve built trust through years of content creation and testing out new ideas to engage their audience.
Reason #2: Creative
When you find the right influencer to work with they can be an extension to your business adding to the creative content department. Creative content is a pain point in a lot businesses and why organizations for years have paid big buck to marketing agencies to take this off their hands to make the commercial, promo video, and ads. When you have someone who’s outside of the organization, who’s built an audience, and can play in their strength it will be an added value to any brand and business.
It’s not just any content that’s being created from influencers, it’s dynamic! Ideally, working with an influencer they are coming to the table with ideas for videos, social media, and ad content that will seamlessly incorporate the brand into their audience. Since they know their audience best let them lead this conversation and find a common working ground to let them move forward on their ideas. This type of content is the win-win-win for the brand, the audience, and the influencer’s media channels.
Reason #4: Consistency
Consistent content with any media channel is key to creating brand awareness for a business. When you have an influencer who’s outside of the organization not distracted by the day to day operations of a company, leaving them to create consistent dynamic content is something most brands didn’t even know they needed.
Reason #5: Strategic
It’s a strategic move for an organization to outsource content creation to an influencer who’s put in the creative work to build an audience. It’s an immediate traffic source to tap into and create brand awareness. There’s an opportunity to put paid marketing dollars behind the content and boost it’s engagement creating more opportunity for a brand.
On average it takes a person 5-7 impressions to link a brand’s logo to the company. Add in another 7 impressions for them to remember it in the abyss of brands that are being marketed to them daily. When you work with an influencer to create dynamic consistent content you’re increasing your odds of your brand being recognized faster and identified by a trusted source. Good luck on your road to content creation with influencers!
Valerie Viramontes is a purpose-driven entrepreneur, women’s and girls empowerment leader, conscious marketing expert, media strategist, and founder of V2 Solutions & Girl Hacks.
Valerie created her boutique agency specializing in product launches and sponsorships for health conscious podcasters, influencers, and wellness companies. She uses her experience to create win-win-win deals for her clients, brands, and audiences. This has put her behind launches of companies and products with sales into the millions working with brands like Spartan Races, Barbell Shurgged, The Strong Coach, Complete Human and so many more!
In Valerie’s free time she is a catalyst to remind young women of their inherent wisdom, intuition and power, and guide them to access the confidence within to make healthy choices in their lives. Add in hiking, dancing, reading, exploring new places to eat and she’s in her happy place!
Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers.
The findings indicated a decline in the number of consumers who feel comfortable sharing their data on health tracker apps or to allow smart home devices to automatically order refills for household items.
Sharing info. Over three quarters (77%) of respondents strongly or somewhat agreed with the statement: “I worry about how companies use my personal data online.” This was up from 72% in last year’s report.
Also, only a small percentage of consumers believe that the company who makes a device in the home, or its software, should have access to the data. That number is 5.4% in the current study, down from 6.9% in the previous one.
New tech. Consumers are less enamored with new technology in their house. Only 51% of respondents in the survey agreed with the statement: “It’s important my household is equipped with the latest technology.” The survey the previous year had 54% agree.
Also, 32% somewhat or completely agreed that new tech “confuses me,” up from 28% the year before.
Why we care. In this study, the numbers appear to be consistently in the 5% range for drop in consumer sentiment around privacy, data and new technology.
It’s not a massive drop, but it’s not nothing either. Individual brands can overcome this barrier by managing a better conversation with their customers about their privacy and data practices.
Take, for instance, the wide disparity in the way email subscriptions are managed. Some brands offer a one-click unsubscribe, while others hide the option behind a number of additional screens and questions. Marketers can cut through with transparency, and the ones that do will be ahead of the game as privacy law catches up in the states.
About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.