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New Google Best Practice For Embedded Videos

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Google updated it’s Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available for Google’s rich results and for what Google describes as maximum exposure.

Videos in Google Search Results

Google shows videos hosted on websites across a range of Google search. Videos can be shown in the regular search, in video search results, in Google Images and in Google Discover.

People want to see videos so Google gives them a prominent search for certain kinds of queries.

In order to gain visibility in these various Google search services it’s important to use video structured data.

This is structured data that tells Google facts about the video to help Google better understand the video so that it can rank it properly.

Google’s video structured data page explains:

“While Google tries to automatically understand details about your video, you can explicitly provide information, such as the description, thumbnail URL, upload date, and duration, by marking up your video with VideoObject. Videos can appear in Google Search results, video search results, Google Images, and Google Discover.”

Structured Data is Not Enough

Google updated its Video SEO Search Central help page. It added more suggestions for how to help Google rank your videos.

It doesn’t matter if the video is embedded on your page and hosted on YouTube. Following these directions will help Google rank those videos in the search results.

Give Your Videos Maximum Exposure

Google’s guidelines for video SEO states that it’s important that the video is available on a public web page.

However that video SEO documentation has been updated with additional information intended to improve the chances that a video has more exposure in Google search.

Now it’s not enough that the video is displayed on a public web page.

Google is now recommending that the video is given its own web page in addition to whatever web page the video is currently hosted on.

Google Recommends Adding a Dedicated Page for Each Video

The new Video SEO recommendations state:

“To give your videos maximum exposure, create a dedicated page for each video, where the video is the most prominent subject on the page. Some features require that type of video page, including Key Moments, the Live Badge, and other rich result formats.

It’s fine to include the same video on both a dedicated page and its original page alongside other information, like a news article or a product detail page.”

How to Deal with New Dedicated Video Pages?

Google doesn’t provide advice on how to structure the dedicated video page so that it doesn’t look like a thin page.

And Google also doesn’t offer advice on how to link it up in a way that Google can discover it.

One possible solution is to create a video XML sitemap file. That way the dedicated video page is hidden from users but discoverable by Google.

Citations

New Google Requirement for Video SEO

Help Google find your videos

Read Google’s Video Sitemap Suggestions

Video XML Sitemaps

Read Google’s Video Structured Data Guidelines

Get videos on Google with schema markup

Searchenginejournal.com

GOOGLE

Google to pay $391.5 million settlement over location tracking, state AGs say

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Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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