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New Job Posting Structured Data Requirements via @martinibuster

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Google announced an update to the “JobPosting” structured data. The new structured data relate to education and experience requirements. These new job posting structured data are beta and how they will display in search is still under development.

The new Schema structured data appear to be related to Google’s Career Certification Courses intended for training workers in a new field.

It may not be a coincidence that Google’s Career Certification Courses and the updated structured data to accommodate non-degree and experience related data were both announced on the same day.

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The fact that one of the structured data types has a typo in it seems to suggest that the notation was rushed out.

To show how beta these new structured data markups are, Schema.org has some of these structured data listed as pending on March 8, 2021 and Google announced them three days later on March 11, 2021.

JobPosting Structured Data

JobPosting structured data is eligible for a unique form of user experience in Google’s search engine results pages (SERPs).

Because of that, the JobPosting structured data is important for competing against other websites that show job postings.

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screenshot of job posting structured data in the search results

screenshot of job posting structured data in the search results

Beta Structured Data

Google lists these as the beta structured data

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  • educationRequirements.credentialCategory
  • eexperienceRequirements
  • experienceRequirements.monthsOfExperience
  • experienceInPlaceOfEducation

Note that the second one is misspelled and should properly be written as experienceRequirements.

These new structured data types are intended to fill a void in the current schema.org choices that allows publishers to markup the requirements but doesn’t allow to show when it doesn’t require a degree.

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New Structured Data Requested By Google

According to the Schema.org GitHub page, these new structured data were requested by Google in August 2020:

“This is a proposal from Google to improve schemas around JobPosting and Occupation so that we can explicitly indicate when degree-level qualification is not required.

We would like to find a quick path to an initial approach, while simultaneously opening conversations around how to best model this (e.g. adding more granularity, country-specific details etc.).

We believe that adding this basic expressivity could lead to improved Job search (in Google services and elsewhere) for job seekers with lower levels of education.”

Schema.org states that this is designed to help out of work people during the pandemic:

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“With the COVID-19 response in mind, it would be good to find an immediate workaround for this gap in Schema.org:

We have https://schema.org/educationRequirements (on JobPosting and Occupation) which allows Text values, as well as EducationalOccupationalCredential to express what is needed for some job, but not what isn’t.

With millions experiencing unexpected unemployment due to the COVID situation, moving quickly here could have a significant impact.”

Here’s an example of the experienceRequirements and monthsofExperience properties in use:

<html>
<head>
<title>Software Engineer</title>
<script type="application/ld+json">
{ "@context" : "https://schema.org/", "@type" : "JobPosting", "title" : "Software Engineer", "educationRequirements" : { "@type" : "EducationalOccupationalCredential", "credentialCategory" : "bachelor degree"
}, "experienceRequirements" : { "@type" : "OccupationalExperienceRequirements", "monthsOfExperience" : "36"
},

This is how Google’s new beta job posting structured data is described:

“In addition to the recommended JobPosting properties, you can add the following beta properties to add more information about the education and experience of a job posting. Since we are still developing how we are using this information, you may not see any appearance or effect in Google Search right away.”

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Should You Use These Properties?

It may be useful to add these beta properties into your structured data in order to be ready to take advantage of new search experiences in the SERPs once these go live.

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These new structured data were specifically requested by Google apparently as a way to integrate with Google’s new certificate program that is intended to help jobless people transition to currently in-demand jobs.

Citations

Education and Experience Properties (Beta)

Google Opens Enrollment For Career Certification Courses

Searchenginejournal.com

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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