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The 10 Best Image Search Engines

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These days, image search engines are more advanced than ever. No matter what kind of image you want to find, chances are, with the right keywords, search filters, and tools, you’ll find it.

That’s not all, though.

Need to find a source for an image? Do a reverse image search.

Want a high-res image to use in your next marketing campaign or on your website? Use advanced image search filters to find images with the correct usage rights.

Even if you just want a big, beautiful photo to use as your desktop wallpaper, there’s an image search engine for that, too.

Here are the best ones, in no particular order.

TinEye is a reverse image search engine that helps you source images and finds where they appear on the web.

The tool lets you search by both URLs and uploaded images. Just click the arrow icon in front of the search box and upload any image from your computer to find where it appears online.

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The 10 Best Image Search Engines

There’s also a TinEye Chrome extension for faster reverse image searches. It allows you to right-click on any image and search for it using TinEye’s technology.

The 10 Best Image Search Engines

You can’t beat Google Images for basic image searches. Just enter a keyword and go.

For more in-depth searching, there are lots of filters, too.

For example, when I search for “bluebird”, I can narrow down photos to just cartoons, vintage drawings, and illustrations, or even tattoo designs.

The 10 Best Image Search Engines

Even further, clicking “Tools” gives you access to more filters: size, color, usage rights, type of photo, and when it was uploaded/created.

This is super-handy for finding exactly the kind of image you want, as well as images that are royalty-free.

The 10 Best Image Search Engines

Google Reverse Image Search

Google Images also offers a reverse image search tool. To access it, click on the camera icon in the search box.

The 10 Best Image Search Engines

The 10 Best Image Search Engines

Another option for image search engines is Yahoo Image Search.

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This tool looks similar to Google Images, but the results are slightly different.

You’ll also notice the filtering tools aren’t hidden, but easy to access.

The 10 Best Image Search Engines

Want an alternative to Google?

Bing Image Search is a little different because you start out seeing a feed of popular/trending images.

The 10 Best Image Search Engines

The layout and features are still pretty close to Google, though, and you’ll see similar results:

The 10 Best Image Search Engines

One interesting feature is the People filter, which lets you choose photos of people according to how they were photographed (just faces or head & shoulders).

The 10 Best Image Search Engines

Pretty useful, right?

The 10 Best Image Search Engines

5. Pinterest Visual Search Tool

Did you know Pinterest has its own visual search tool? It makes sense since it’s an image-based platform.

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It’s pretty simple to use:

  • Log into your Pinterest account.
  • Click on any pin in your home feed (or on any profile or board).
  • Click the icon in the bottom-right corner of the pinned image.

The 10 Best Image Search Engines

The tool will return visually similar results to the image you searched.

Pinterest has quite a large database of images thanks to user-created pins, so this is a source you shouldn’t rule out when you need to find a particular image.

The 10 Best Image Search Engines

Looking for an image search engine with more varied results? Try Picsearch.

The 10 Best Image Search Engines

The 10 Best Image Search Engines

You won’t get results as specific as what you’ll find in Google, Bing, or Yahoo, but if you don’t need that, this could be a good tool for finding interesting photos that broadly match your keyword.

There’s also a nice feature in the Advanced Search option that lets you filter images by size, including wallpaper-size.

The 10 Best Image Search Engines

Flickr is a different kind of image search engine because the pool of images comes from amateur and professional photographers sharing their work on the platform.

The 10 Best Image Search Engines

If you enjoy browsing and searching for beautiful photos, this is your spot.

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If you’re looking for photos to use in commercial or marketing projects, make sure you filter your searches by the correct usage license.

The 10 Best Image Search Engines

For beautiful stock photos, check Getty Images.

The 10 Best Image Search Engines

You can search by keyword or search by image – just click the camera icon in the search box.

If you search by keyword, the auto-suggest feature has some helpful options to narrow down your search.

The 10 Best Image Search Engines

Getty Images has an incredible array of search filters, too, so there’s no way you won’t find the exact type of image you’re looking for.

The 10 Best Image Search Engines

Keep in mind: You’ll have to pay for a royalty-free license for whatever photo you want to use. Getty Images offers this licensing on an image-by-image basis, or you can purchase packs of photos for a flat price.

Another, cheaper image search engine for royalty-free stock photos is Shutterstock.

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Their image library is just as large as Getty Images, and their search filters just as in-depth.

The 10 Best Image Search Engines

Shutterstock offers pre-paid image packs as well as annual plans. Their most popular includes 350 image downloads/month for $169/month.

Another good option for marketers on a budget: get a pack of any 5 royalty-free images for $49.

Looking for high-quality digital images, including high-res scans of historical books, maps, papers, sketchbooks, ledgers, photographs, and more?

The 10 Best Image Search Engines

The 10 Best Image Search Engines

The NYPL Digital Collections has a vast archive of images in the public domain, which means you can use and reuse the images any way you like.

It’s a great image search engine for finding unique photos.

Once you start searching, it’s fun to explore the different digitized items.

For example, this search led me to an illustrated page from a book on New York fauna.

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The 10 Best Image Search Engines

The 10 Best Image Search Engines

The 10 Best Image Search Engines

Quite simply, these are images you won’t find anywhere else.

Image Search Engines Are Bursting with Potential

Overall, image search engines are better than ever. Don’t settle for just one – use the tool that best suits your needs.

Make sure you play around with keywords and search filters to find those hidden gems.

Furthermore, dare to stray from the confines of Google. You never know what you’ll find – you just might be pleasantly surprised.

MARKETING

Daily SEO Fix: Competitive Link Research

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Daily SEO Fix: SEO Reporting — More Specific Use Cases

Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about their own link profile, but to also have an effective strategy in place to stay relevant against competitors.

Hopefully at this point, you know who your competitors are, and hey, that’s half the battle. If you still aren’t sure, check out our Competitive Research tool in Moz Pro. This tool can help you find out exactly who your competitors are, the keywords they rank for and what their top performing content is.

If you would like to understand our Competitive Research tool more, and learn how it can be used to your advantage, feel free to book a Moz Pro Kick Off Call with a member of Moz’s Onboarding Team below.

Book a Moz Pro Kick Off Call

So, why do we want to conduct “competitive link research”?

  • Learning how others are performing can help guide your own linking strategy, and you may discover tactics that you haven’t considered before.

  • There may be opportunities and gaps in your competitor’s link profile, which you can identify and slot yourself into.

  • You will know what types of content perform well, and from there can make your content 10x better than your competitors!

  • Your analysis will help you understand more about the audience you are trying to speak to.

  • A comprehensive backlink strategy can aid you in ranking higher on the SERP.

If you’re seeking guidance on how to build an SEO competitive analysis framework, check out Moz Academy’s SEO Competitive Analysis Certification. This coursework covers everything you need to know to confidently implement an effective strategy, and you’ll earn your Moz Certification, which you can display on your LinkedIn profile!

In the following videos, the Moz team will show you workflows and other tips and tricks within the Moz Pro tool set that will help you with your competitive link research analysis.

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Link Gap Analysis: Link Intersect

Link gap analysis is a popular tactic amongst SEOs. It involves comparing your own link profile to that of your competitors, and finding the gaps that exist. They could be getting backlinks from several websites that you aren’t receiving any from — this could be a golden opportunity — another way to compete with your top competitors.

In this video, Emilie will show you how to use Moz Pro’s Link Intersect tool to find out this information.

Discover Linking Domains with SERP Analysis

In the Moz Pro Keyword Research tool, there is a functionality where you can search a keyword, and the top ranking pages for that keyword will show. But, there is so much more to this function.

In this video, Varad will show you those ranking pages, as well as the domains that are linking to that particular page. Get ready to soar from there!

Use Page Optimization to Find Content Suggestions

Moz’s Page Optimization tool is primarily used to see what improvements may need to be made to a page, as well as keyword placement on a page. When you dive a bit deeper into this particular tool, you’ll find that Moz offers content suggestions to you, including URLs that are ranking for the keyword you first queried. Identifying these top ranking URLs is a great way to see what kind of content you should also be creating.

In this video, Rachel will show you what you can do with this new found information and how it can help your link research.

Find Backlinks to Competitor’s Broken Pages

Analyzing the backlinks on a competitor’s broken page is another tactic that SEOs are using, that you may not have been aware of. There are hidden opportunities within these broken pages that are just waiting to be discovered.

In this video, Arian will show you exactly how you can find those broken pages within Moz Pro’s Link Research tool.

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Discovered & Lost Backlinks

Another gem within the Moz Pro Link Research tools is the ‘Discovered & Lost’ section. This section will show you all of the new backlinks that Moz has found linking to your competitor in the last 60 days, as well as backlinks that have been lost. This can be insightful information when working on your own backlink building.

In this video, Eoin shows you how you can use this functionality to up your Link Research game.


If you’d like to continue learning about Competitive Research, check out our previous Daily SEO Fix on Competitive Keyword Research for some great insights into a competitive keyword research strategy.

Other additional resources for learning continuation:

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