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The 5 Best Black Friday and Cyber Monday Deals on Marketing Tools

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If you’re looking for the best SaaS Black Friday and Cyber Monday deals for 2019, you’ve come to the right place. 

For businesses and marketers, the biggest sales events of the year, now worldwide – Black Friday and Cyber Monday – present a great opportunity to build powerful tool stacks for the upcoming year. Discover the top five deals for Black Friday and Cyber Monday 2019 you need to grab before they’re gone – for all kinds of business and marketing software.

1.​ Awario

If you’re not tracking your mentions, you’re bound to lose out on opportunities to respond to customer complaints, find leads, and acquire customers. 

See an example from Best Buy below after responding to a mention:

Social listening is one of the most valuable tools you can get as a business or marketer; not only does it allow you to track your mentions, but you can also use it for audience and content research, identifying influencers and monitoring your competitors. 

Awario is a tool that monitors 13 billion pages daily from these a multitude of online sources, including social media, website, news sites and blogs, Reddit and more. 

Using Awario, you can track different types of mentions according to your needs. These include:

  • Mentions of your business
  • Mentions of industry terms
  • Mentions of your competitors 

Apart from finding people who mention your business directly, you can also find sales opportunities by monitoring people who mention important industry terms and competitors.

Furthermore, it’s easy to search for influencers for future collaborations and find guest posting opportunities on websites in your niche. 

To make the monitoring process easy, Awario allows you to set up alerts for important keywords and get notified by email. You can set the frequency and other parameters for the alerts. 

Awario offers three plans with annual subscriptions:

  • Starter plan which costs $24 per month 
  • Pro plan which costs $74 per month
  • Enterprise plan which costs $249 per month
See also  What You Need To Know

However, for Black Friday and Cyber Monday on November 26 to December 3, Awario is offering an incredible 50% discount on the Pro and Enterprise plans. This applies whether you’re on a monthly or annual subscription. 

2. OptinMonster

Capturing leads is the first major step to acquiring customers. With OptinMonster, you have a series of features that ensure you capture the highest number of leads possible from your pages. 

You can capture leads using opt-in form types such as:

  • Lightbox popup
  • Slide-in
  • Floating bar
  • Mobile popup
  • Inline/After post

Added to this, OptinMonster has about 100 professional templates you can use to capture leads on your pages. And if you want to code your lead capture form in HTML and CSS, the tool allows this option as well. 

After creating your lead capture form, another important consideration is targeting. Fortunately, OptinMonster allows you to set your form to show up after a period, on exit intent, after scrolling down a portion of the page, or during a specific time. Likewise, you have the option to specify visitors who can see your opt-in form. 

When you run campaigns, you can track performance through metrics provided such as the number of visitors, conversions, and conversion rate. Furthermore, the split testing feature allows you to test 2 variations of your form and see the highest performer. 

OptinMonster offers four plans with annual subscriptions:

  • Basic which costs $9 per month
  • Plus which costs $19 per month
  • Pro which costs $29 per month
  • Growth which costs $49 per month

For Black Friday, OptinMonster is offering a 35% discount on all plans and access to another digital marketing tool. 

3. Visitor Queue

Only a small percentage of your visitors will buy during their first visit to your website. But with Visitor Queue, you get important information about your website visitors who have left without converting. Using this information, you can generate more leads for your business.

See also  Does Comprehensive Content Build Trust? via @sejournal, @martinibuster

If you run a B2B company, for example, Visitor Queue will show you when employees of a particular company are visiting your site. You also get important details such as name, location, social media accounts, contact information, pages they visited, and their visit duration.

Visitor Queue integrates with Google Analytics which helps to import vital metrics into the tool. The tool also provides 30 days’ worth of leads and allows unlimited users. 

Furthermore, you can search for companies associated with your visitors and find decision-makers in those companies. Visitor Queue also allows you to add filters so that you only see leads who have met your conditions.

Visitor Queue sets up its plans based on the number of unique companies you want to see monthly. These plans include (paid annually):

  • 100 unique companies at $23 per month
  • 300 unique companies at $55 per month
  • 500 unique companies at $79 per month
  • 1,000 unique companies at $135 per month
  • 2,000 unique companies at $199 per month

For Black Friday, Visitor Queue is offering a 50% discount on all of its annual plans. 

4. MarketPlan.io

To ensure the success of your marketing campaigns, you need to create a robust plan. Whether you’re running a social media campaign, content marketing campaign, or paid search campaign, MarketPlan provides all the features to plan your campaign from beginning to end.

This tool makes your plan visual, so you can see all elements of your campaign on a single board. 

Some elements you can add to your marketing plan include:

  • Landing page
  • Optin page
  • Order page
  • Blog page
  • Webinar page
  • Social plan
  • Keyword planner
  • Tasks and notes 

MarketPlan also provides templates for different types of promotions. You can add different users, including team members or clients, to your plan for better collaboration. 

The tool also gives you the option to assign tasks to different team members and shows the progress level of the task. While running your campaigns, MarketPlan provides metrics to track conversions at each conversion point. 

See also  Google Showing “Reliable Sources” Prompt on Trending Searches via @sejournal, @martinibuster

MarketPlan plans include:

  • Free forever
  • Basic at $10 per month
  • Pro at $29 per month
  •  Agency at $69 per month

However, for Black Friday and Cyber Monday promotion, MarketPlan is offering an amazing 90% discount on these plans. 

5. Reply.io

Reply allows you to capture leads, engage in effective outreach, collaborate with team members, and convert those leads to customers. 

After capturing leads, you can engage in outreach through calls, emails, social media, and other channels. Since there are many tasks during the marketing process, you can create daily workflows on your dashboard. Or integrate with a CRM tool

In addition, you get to manage your contacts to ensure your outreach is organized. This tool also allows you to collaborate with team members on different tasks. Lastly, you can track your progress with detailed analysis provided by Reply. 

Reply plans include:

  • Individual plan which ranges from $70 to $120 per month based on the number of contacts
  • Business plan which ranges from $200 to $500 per month based on the team size
  • Enterprise plan which is available on demand

For Black Friday, Reply is giving a 40% discount on the individual plan and 30% on the business plan. 

Conclusion

Black Friday is an opportunity to get all the vital SaaS tools you need for marketing and business needs, at incredible discounts. What do you think of these offers? What other amazing SaaS Black Friday offers have you discovered?

Socialmediatoday.com

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Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

See also  Instagram founders join $30M raise for Loom work video messenger

Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

See also  Does Uniqueness of Content Help Rankings?

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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WhatsApp will finally let users encrypt their chat backups in the cloud

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WhatsApp said on Friday it will give its two billion users the option to encrypt their chat backups to the cloud, taking a significant step to put a lid on one of the tricky ways private communication between individuals on the app can be compromised.

The Facebook-owned service has end-to-end encrypted chats between users for more than a decade. But users have had no option but to store their chat backup to their cloud — iCloud on iPhones and Google Drive on Android — in an unencrypted format.

Tapping these unencrypted WhatsApp chat backups on Google and Apple servers is one of the widely known ways law enforcement agencies across the globe have for years been able to access WhatsApp chats of suspect individuals.

Now WhatsApp says it is patching this weak link in the system.

“WhatsApp is the first global messaging service at this scale to offer end-to-end encrypted messaging and backups, and getting there was a really hard technical challenge that required an entirely new framework for key storage and cloud storage across operating systems,” said Facebook’s chief executive Mark Zuckerberg in a post announcing the new feature.

Store your own encryption keys

The company said it has devised a system to enable WhatsApp users on Android and iOS to lock their chat backups with encryption keys. WhatsApp says it will offer users two ways to encrypt their cloud backups, and the feature is optional.

In the “coming weeks,” users on WhatsApp will see an option to generate a 64-digit encryption key to lock their chat backups in the cloud. Users can store the encryption key offline or in a password manager of their choice, or they can create a password that backs up their encryption key in a cloud-based “backup key vault” that WhatsApp has developed. The cloud-stored encryption key can’t be used without the user’s password, which isn’t known by WhatsApp.

Image Credits: WhatsApp/supplied

“We know that some will prefer the 64-digit encryption key whereas others want something they can easily remember, so we will be including both options. Once a user sets their backup password, it is not known to us. They can reset it on their original device if they forget it,” WhatsApp said.

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“For the 64-digit key, we will notify users multiple times when they sign up for end-to-end encrypted backups that if they lose their 64-digit key, we will not be able to restore their backup and that they should write it down. Before the setup is complete, we’ll ask users to affirm that they’ve saved their password or 64-digit encryption key.”

A WhatsApp spokesperson told TechCrunch that once an encrypted backup is created, previous copies of the backup will be deleted. “This will happen automatically and there is no action that a user will need to take,” the spokesperson added.

Potential regulatory pushback?

The move to introduce this added layer of privacy is significant and one that could have far-reaching implications.

End-to-end encryption remains a thorny topic of discussion as governments continue to lobby for backdoors. Apple was reportedly pressured to not add encryption to iCloud Backups after the FBI complained, and while Google has offered users the ability to encrypt their data stored in Google Drive, the company allegedly didn’t tell governments before it rolled out the feature.

When asked by TechCrunch whether WhatsApp, or its parent firm Facebook, had consulted with government bodies — or if it had received their support — during the development process of this feature, the company declined to discuss any such conversations.

“People’s messages are deeply personal and as we live more of our lives online, we believe companies should enhance the security they provide their users. By releasing this feature, we are providing our users with the option to add this additional layer of security for their backups if they’d like to, and we’re excited to give our users a meaningful advancement in the safety of their personal messages,” the company told TechCrunch.

See also  What You Need To Know

WhatsApp also confirmed that it will be rolling out this optional feature in every market where its app is operational. It’s not uncommon for companies to withhold privacy features for legal and regulatory reasons. Apple’s upcoming encrypted browsing feature, for instance, won’t be made available to users in certain authoritarian regimes, such as China, Belarus, Egypt, Kazakhstan, Saudi Arabia, Turkmenistan, Uganda and the Philippines.

At any rate, Friday’s announcement comes days after ProPublica reported that private end-to-end encrypted conversations between two users can be read by human contractors when messages are reported by users.

“Making backups fully encrypted is really hard and it’s particularly hard to make it reliable and simple enough for people to use. No other messaging service at this scale has done this and provided this level of security for people’s messages,” Uzma Barlaskar, product lead for privacy at WhatsApp, told TechCrunch.

“We’ve been working on this problem for many years, and to build this, we had to develop an entirely new framework for key storage and cloud storage that can be used across the world’s largest operating systems and that took time.”

TechCrunch

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Dispo launches a test to gauge user interest in selling their photos as NFTs

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Dispo, the photo-sharing app that emulates disposable cameras, started rolling out a test yesterday that will record user interest in selling photos as NFTs. Some users will now see a sell button on their photos, and when they tap it, they can sign up to be notified when the ability to sell Dispo photos launches.

CEO and co-founder Daniel Liss told TechCrunch that Dispo is still deciding how it will incorporate NFT sales into the app, which is why the platform is piloting a test with its users. Dispo doesn’t know yet what blockchain it would use, if it would partner with an NFT marketplace or what cut of sales Dispo would take.

“I think it’s safe to say from the test that there will be an experience native to the Dispo app,” Liss said. “There are a number of ways it could look — there could be a native experience within Dispo that then connects through an API to another platform, and in turn, they’re our partner, but to the community, it would look native to the Dispo app.”

Image Credits: Dispo

This marks a new direction for the social media app, which seeks to redefine the photo-sharing experience by only letting users see the photos they took at 9 AM the next morning. From Dispo’s perspective, this gimmick helps users share more authentically, since you take one photo and then you’re done — the app isn’t conducive to taking dozens of selfies and posting the “best” image of yourself. But though it only launched in December 2019, Dispo has already faced both buzzy hype and devastating controversy.

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Until about a year ago, the app was called David’s Disposables, named after co-founder and YouTuber David Dobrik. The app was downloaded over a million times in the first week after its release and hit No. 1 on the App Store charts. In March 2021, the app dropped its waitlist and relaunched with social network features, but just weeks later, Insider reported sexual assault allegations against a member of Vlog Squad, Dobrik’s YouTube prank ensemble. In response, Spark Capital severed ties with the company, leading to Dobrik’s departure. Other investors like Seven Seven Six and Unshackled Ventures, which contributed to the company’s $20 million Series A round, announced that they would donate any profits from their investments in Dispo to organizations working with survivors of sexual assault.

Liss told TechCrunch in June, when the company confirmed its Series A, that Dobrik’s role with the company was as a marketing partner — Liss has been CEO since the beginning. In light of the controversy, Liss said the app focused on improving the product itself and took a step back from promotion.

According to data from the app analytics firm SensorTower, Dispo has reached an estimated 4.7 million global installs to date since launch. Though the app saw the most downloads in January 2020, when it was installed over 1 million times, the app’s next best month came in March 2021, when it removed its waitlist — that month, about 616,000 people downloaded Dispo. Between March and the end of August, the app was downloaded around 1.4 million times, which is up 118% year over year compared to the same time frame in 2020 — but it should be expected that this year’s numbers would be higher, since last year, the app’s membership was exclusive.

Image Credits: Dispo

Now, with the announcement that Dispo is pursuing NFTs, Liss hopes that his company won’t just change how people post photos, but what the relationship will be between platforms and the content that users create.

See also  Google Showing “Reliable Sources” Prompt on Trending Searches via @sejournal, @martinibuster

“Why NFTs? The most powerful memories of our lives have value. And they have economic value, because we created them, and the past of social media fails to recognize that,” Liss told TechCrunch. “As a result, the only way that a creator with a big following is compensated is by selling directly to a brand, as opposed to profiting from the content itself.”

Adding NFT sales to the app offers Dispo a way to profit from a cut of user sales, but it stands to question how adding NFT sales could impact the community-focused feel of Dispo.

“I think there is tremendous curiosity and interest,” Liss said. “But these problems and questions are why we need more data.”

TechCrunch

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