Everyone needs to market their product or service to generate more revenue and profits. And the majority of users are available online only as our world is shrinking on the tablet, laptop, or mobile phone’s screen. The best way to be found on the internet is to be on the first page of popular search engines like Google, Bind, Yahoo Search, etc.
There is only two way be to on the first page of any search engine. First is paid promotions (PPC), and second is Search Engine Optimization. Let’s find out the Top 5 reasons why you need SEO for your business website:
Increase PPC quality score with better SEO strategy
It is crucial to have a good PPC Quality score as it directly drives from the content on your website. SEO Strategy includes making pages on your site with various keywords related to your product and service. Aligning text and advertisement messages with the content of your website. Also, Diverting the traffic to the relevant product or service page on your website. Improving the quality score of your website can marginally reduce your cost per click for paid campaigns and enhance the performance of your PPC advertisements.
Expansion of market access
More than 70% of total searches tend to click on the first page of the search engine result page. Hence, having the presence of your website on the first page is crucial. Otherwise, you will be missing out on the big chunk of traffic to your site. You must invest in your SEO strategy to get the best result from this unique marketing method of search engine results.
SEO boosts the effectiveness of marketing efforts
With a better position on the search engine result page, the effectiveness of other marketing activities like PPC campaign increases. By having good SEO ranking and pay per click campaign together, traffic can increase by 50%. Brand awareness can increase with retargeting and SEO combined. If you have well-performing keywords from your SEO Campaign, you can use them to see if your PPC campaign performance improves.
SEO can increase offline footfall
More than 50% of mobile searches are conducted for local businesses to find their timings, location, and services. You must keep your local listing up-to-date. You must remain consistent in listing the business information such as opening and closing time, hours of Operations, Phone Numbers, Services, etc. All these pieces of information increase the chance for a local user to visit your business and become your client.
SEO can help you stand out in competition
There are about ten organic listings, three map listing, and six paid positions on any first page of Search engine Result Page. If you plan your strategy to have one organic listing, one map listing, and one paid position, you are increasing the chances of getting the traffic on your website. At the same time, you are decreasing the probability of searcher to click on your competitor’s website. When you occupy the maximum space on the first page with your multiple listings through the map, PPC, and SEO, the likelihood enhances for getting more traffic on your website.
A great SEO strategy is a crucial part of any online marketing strategy, and one should plan it in such a way that it gives the maximum result with not online increasing the marketing spends but preparing it accurately. Getting visibility in high Competition of online marketing is an art, and knowing the right medium to do so effectively is a science. And once should know how to make a correct combination of the same. SEO in Atlanta can help with more SEO and online marketing related strategies.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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