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Unlock Synergies Between SEO and Advertising on Amazon



As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment.

As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

SEO and Advertising in The Google Universe

The Google ranking algorithm decides how visible websites are. To improve their organic rankings, brands need to engage in SEO by optimising their keywords, their content and more. Google search and display ads help drive additional website traffic. As customer journeys on Google are very diverse and fragmented, aligning and optimising SEO and advertising together is very hard to implement in an effective way.

Users start their Google search for highly different reasons; some searches might have a purely informational character, while other users intend to buy something. Users switch from Google to a variety of other and very different websites and platforms that again have entirely different goals – from traffic creation to brand awareness, lead generation or purchases. Some websites even pursue all of the above simultaneously. That’s why almost all brands and agencies keep SEO and advertising in different silos, optimising them in separate teams.

A New Paradigm: Understanding SEO and Advertising on Amazon

Of course, there are plenty of similarities concerning online marketing on Google and on Amazon, for example optimising keywords and creating appealing images and texts. However, a key difference is that on Amazon, almost the whole customer journey or purchase funnel happens on the same platform, from initial searches for products and brands to the actual purchase (and repeat purchases). Additionally, this whole funnel is designed around a single goal that is shared by customers, sellers and Amazon: product purchases.

Compared to Google, these differences show that there are much more interconnections and synergies between SEO and advertising on Amazon. That’s why brands and agencies need to take a holistic approach to succeed on Amazon.

Keywords, Content and Reviews Impact Both SEO and PPC on Amazon

Here’s an example for synergies and interconnections between SEO and advertising on Amazon. For a PPC campaign on Google, brands can design both customised ads and landing pages. For PPC campaigns on Amazon (Sponsored Products ads), however, there is only one landing page for both advertising and organic traffic – the product page – and ads are created automatically based on this page. That’s why the product page needs to be optimised for both SEO and PPC simultaneously. If keywords, content or reviews on a certain product change, it affects both the product’s SEO and PPC performance.

Researching the right keywords is a key success factor for both areas as it determines whether a product will appear in organic search results in the first place and whether it gets impressions for the targeting keywords used in PPC campaigns. Continuously analysing and optimising keywords in PPC campaigns will therefore not only help with advertising success but also with the SEO performance.

Good product content and reviews affect both the organic sales performance, leading to better rankings in organic search results, and the ad performance, increasing the overall advertising efficiency. That means investing time and resources into well-crafted, convincing product descriptions, high-quality product images and a stellar customer service will pay off twice or hurt twice if it’s not done well. While stellar customer service helps with good reviews, increased sales velocity driven by PPC ads helps getting more reviews, again improving the overall performance.

The Amazon Approach to Online Marketing

These examples show that brands and agencies cannot just copy their strategies from the Google universe ¬because Amazon is different. Amazon requires specialised skills, teams and, most importantly, a synergetic approach, because on Amazon, SEO and advertising are strongly interconnected. That means that SEO and advertising teams need to work together very closely and align their activities. They need to invest the time to understand their interconnections and track as well as analyse them to unlock all the key synergies driving business growth.

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Buy Microsoft 365 Family today and get a $50 Amazon gift card



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Microsoft 365 is a must-have for just about every PC and Mac user. And on Tuesday only, Amazon is offering a free $50 Amazon gift card when you purchase a one-year subscription to Microsoft 365 Family. This is by far one of the best Amazon gift card deals you can get right now.

Formerly called Office 365, Microsoft 365 Family gives up to six people access to the latest versions of Excel, Word, PowerPoint, Outlook, and more. Microsoft’s various Office apps are thought of by most people as vastly superior to similar software from other brands. You need these apps anyway, so taking advantage of this one-day Microsoft 365 Family deal obviously makes sense.

Microsoft 365 Family 12-month Subscription (PC/Mac Download) + $50 Amazon Gift Card Microsoft 365 Family 12-month Subscription (PC/Mac Download) + $50 Amazon Gift Card $149.99 $99.99 (save $50) Save up to 33% Available on Amazon

For those unaware, Microsoft 365 includes all of the most important Microsoft Office applications and more. You get Word, Excel, PowerPoint, and Outlook. Your subscription also includes Microsoft OneDrive, Editor, and Family Safety, which is a suite of security solutions.

Unlike years past, this is a subscription service instead of a one-time purchase. You pay $99.99 annually for Microsoft 365 Family, and you’ll always have the latest versions of all of these apps on your Windows PCs and Mac computers.

Plus, you get access to the online versions of Microsoft Office apps. That means you can access them from any browser no matter where you are.

Microsoft 365 Family
Microsoft 365 Family is on sale for one day only. Image source: Maren Estrada for BGR

All that for $99.99 each year is already a terrific value. On Tuesday, however, Amazon is running a one-day sale that gives you a great bonus.

In addition to everything we listed above, Amazon’s deal includes a $50 Amazon gift card at no extra charge. Since you’re going to subscribe to Microsoft 365 anyway, why not renew now and get a $50 bonus for free?

There are plenty of other Amazon gift card deals you can find in our guide, but this one is a must-have.

Also, if you’re wondering, here are the main differences when comparing Microsoft 365 Family with Microsoft 365 Personal:

Microsoft 365 Family

  • For one to six people
  • Use up to five devices simultaneously
  • Works on PC, Mac, iPhone, iPad, and Android phones and tablets
  • Up to 6 TB of cloud storage (1 TB per person)
  • Additional features in the Family Safety mobile app

Microsoft 365 Personal

  • For one person
  • Use up to five devices simultaneously
  • Works on PC, Mac, iPhone, iPad, and Android phones and tablets
  • 1 TB of cloud storage

Microsoft 365 Family 12-month Subscription (PC/Mac Download) + $50 Amazon Gift Card Microsoft 365 Family 12-month Subscription (PC/Mac Download) + $50 Amazon Gift Card $149.99 $99.99 (save $50) Save up to 33% Available on Amazon

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AiDot is teaming up with Google to showcase the new Matter-certified smart bulb at CES 2023



AiDot is teaming up with Google to showcase the new Matter-certified smart bulb at CES 2023


Several smart bulb products of AiDot smart home, including A19 and BR30, have passed Matter certification. AiDot’s A19 smart bulb was selected to build Google’s 2023 CES demo scenes.

The Google booth in the 2023 CES show has a Matter demo scenario, which shows Matter standard Google smart home technology and the corresponding user experience, and what advantages will consumers get from Matter.

To show the progress on building Matter devices, Google is encouraging their partners, such as AiDot, to demo their Matter prototypes with Google Home and other ecosystems with the following suggest functions:

Multimodal: Show a multi-modal journey with Google home, with devices controlled using a Pixel Watch and being reflected on a Nest Hub Gen 2, etc.

Multi-Admin Control: Show devices controllable by Google Home (via Google Home App, Nest Hub Gen2, etc.) and other ecosystems.

Multi-Admin Sharing: For example, share devices from the Google Home App to Samsung or other compatible apps (on Android)

Matter Device Setup: Fast Pair on Android to the Google Home App or set up from your app using an Android half-sheet.


AiDot is partnering with Google to be among the first manufacturers to receive the ‘Works with Google Home’ certification specifically for Matter-certified products. Google, a key player in the development of Matter, has already upgraded its Nest hubs to support the new standard. This means that if you own a Nest hub, you can now easily connect it to a Matter-certified product through the Google Home app. Additionally, Matter’s interoperability allows for compatibility with other smart home systems such as Amazon Alexa, SmartThings, and even Apple HomeKit.

In the future, Consumers can also easily use AiDot or other matter-compatible apps to control smart devices from multiple ecosystems , such as Google,Samsung, and Apple. They can control their AiDot smart bulbs through Google Home and share these devices through the Samsung SmartThings app, allowing customers to control their smart home devices flexibly and conveniently, regardless of which ecosystem they belong to.

Consumers can easily set up Matter protocol-compatible AiDot smart devices using Matter’s Quick Pair feature. Use quick pairing to set up their AiDot smart devices through the Google Home app. it will make adding new smart devices to the home quickly and easily.

The multi-admin feature of the Matter protocol is the key to allow you to control your smart devices through multiple smart home systems simultaneously. You can connect your smart products to different apps or systems at the same time. For example, you can turn on a smart light from the AiDot app, change the light color with a voice command on Alexa, and turn it off from the Smartthings app. Whether you are a new user looking to launch your smart home or a skilled user with regular smart devices and apps, you will benefit from the interoperability of the Matter protocol. In the future, unrestricted connectivity across brands and platforms will make it easy to find your favorite devices and control systems.

A key advantage of Matter is that it works on the local network rather than the cloud. It also makes it easier for users to set up and control their smart home devices because they can operate directly from the local network, which provides faster and more reliable communication between devices and better privacy and security can be ensured for users.

AiDot’s music rhythm function utilizes a similar principle of local interconnection. Through this preferred local network for inter-device communication, AiDot’s multiple different types of lighting products, such as bulbs, downlights, entertainment strips, TV background strips, etc., can be synchronized and controlled without going through an external network, which allows AiDot’s music rhythm function to achieve a delay-free stereo dynamic effect through the local network. This function requires the support of local devices. If consumers have AiDot’s TV synchronized light strips and corresponding TV set-top boxes, they can perform the magical effect of interconnection and control of multiple smart lighting devices in different spatial locations and carry out the synergistic spatial rhythm of sound and light effects.

More smart devices of Matter version will be released by AiDot in the future. In addition to smart bulbs, other smart lighting devices, plugs, sensors, and humidifiers, all these smart devices will support Matter.

As a smart home company, AiDot has a visionary and firm confidence, expecting to empower multiple brands’ product lines by fully embracing Matter, helping brands in the ecology to enrich Matter product categories, and creating a more open and humane smart home ecology. AiDot has joined the Connectivity Standards Alliance and will continue to promote the matter protocol as a member in the future.

AiDot has been deeply engaged in the smart home field for a long time and has designed a series of smart home product lines, such as smart lighting, security devices, personal health, and so on.

AiDot’s iOS app was certified by the Connectivity Standards Alliance for Matter last week and it can be found on the Apple AppStore now. In addition to the A19 BR30 smart bulb, which is already available for pre-order on the official website of AiDot, AiDot will also be releasing other Matter-compatible hardware products in the future, such as table lamps and smart plugs.

Disclosure: “This is a sponsored post. Geeky Gadgets has been compensated for this post.”

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NXP Semiconductor delivers mixed results as mobile and IoT chip demand falters



NXP Semiconductor delivers mixed results as mobile and IoT chip demand falters

Shares of NXP Semiconductor N.V. fell in extended trading today after the chipmaker delivered mixed quarterly results and guidance for the first quarter of fiscal 2023 that came in below expectations.

The company reported a net income for the fourth quarter of $602 million, with earnings before certain costs such as stock compensation coming to $2.76 per share, just shy of Wall Street’s forecast of $2.77 per share. Revenue for the period rose 19%, to $3.31 billion, beating the $3.3 billion consensus estimate by a whisker.

NXP President and Chief Executive Kurt Sievers (pictured) said in a statement that while the company’s automotive chip business has “performed very well” over the last year, its consumer internet of things and mobile chipmaking units were hit by a “softening demand environment” in the second half of 2022.

“We have adopted a vigilant operational stance, aiming to improve service to those customers who continue to experience material shortages while managing the distribution-channel inventory levels well below our long-term targets,” the CEO added.

NXP sells a wide portfolio of computer chips to customers in multiple industries. The company is best known for its automotive semiconductors that power everything from car infotainment systems to tire pressure monitoring systems and vehicle-to-vehicle communications. In addition, NXP sells chips for identification, wired and wireless infrastructure, lighting, consumer, mobile and computing applications.

Wall Street investors have grown nervous about the semiconductor industry in recent months, with larger players like Intel Corp. and Nvidia Corp. reporting significant demand struggles and growing inventories. However, auto-focused chipmakers like NXP have managed to avoid the worst of the downturn.

The continued demand for automotive chips was evident in NXP’s breakdown of its sales, as that business unit accounted for more than half of its overall revenue in the quarter. The automotive segment delivered $1.8 billion in sales, up 17% from a year earlier.

However, it was a much grimmer picture in NXP’s other business segments. For instance, the Industrial and IoT segment reported revenue of $605 million, down 15%, while sales of mobile chips were flat at $408 million. NXP’s “communications, infrastructure and other” segment suffered a 5% drop, with revenue of $494 million.

For the first quarter of fiscal 2023, NXP is forecasting earnings of between $2.82 and $3.22 per share on revenue of $2.9 billion to $3.1 billion, lower than Wall Street’s guidance of $3.14 per share in earnings and $3.17 billion in revenue.

Holger Mueller of Constellation Research Inc. told SiliconANGLE that NXP has been a notable standout in the chipmaking sector, growing its full-year revenue by about 10% while the majority of its rivals have seen sales fall off a cliff. “The question is whether or not NXP can keep this up,” Mueller said. “Most likely NXP is going to be heading downwards in the not-too-distant future.”

Investors may be inclined to feel the same way. NXP’s stock fell more than 3% in late trading on the report, having declined just over a percentage point in the regular session on a down day for the overall market.

Photo: NXP Semiconductor

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