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Voice Search Is Not The Future via @sejournal, @martinibuster

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Since 2016 and especially in 2018 Google has encouraged publishers to engage with voice search with structured data. Google adopted the speakable structured data and brought Guided Recipes to search console. Google built and on-ramp to voice search highway but it didn’t seem to lead anywhere. In a recent Search off the Record podcast we now know why: Voice search is not the future of SEO.

Google Voice Search

Google launched Google Assistant in 2016, enabling a new voice-based search experience that promised a new channel for distributing content.

In 2018 Google adopted the Speakable schema structured data in a Beta program that initially was for news publishers.

That announcement painted a picture of users asking for news and Google speaking it to them plus giving them links to the users mobile device.

“When people ask the Google Assistant — “Hey Google, what’s the latest news on NASA?”, the Google Assistant responds with an excerpt from a news article and the name of the news organization. Then the Google Assistant asks if the user would like to hear another news article and also sends the relevant links to the user’s mobile device.”

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By 2021 Google published an additional developer page regarding the Speakable beta program.

Publishers were encouraged to add the Speakable structured data markup to their pages to help search engines and other devices identify what parts of the content can be spoken.

Again, the Speakable structured data was pitched to publishers as a new channel for reaching a wider audience.

“The speakable schema.org property identifies sections within an article or webpage that are best suited for audio playback using text-to-speech (TTS). Adding markup allows search engines and other applications to identify content to read aloud on Google Assistant-enabled devices using TTS.

Web pages with speakable structured data can use the Google Assistant to distribute the content through new channels and reach a wider base of users.”

It’s that last part about reaching a wide base of users that made many in the search community excited about the future of voice search.

The general understanding was that the industry was on the cusp of a new way to reach new site visitors but it never materialized.

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Google Says Voice Search Not the Future

In a recent Search Off the Record podcast, Googler’s John Mueller and Martin Splitt discussed the future of search and the discussion eventually drifted to voice search.

John Mueller asked if in the future the search industry would have to optimize for voice search.

Martin Splitt didn’t waste any time turning the lights off of the voice search is the future party.

There was nothing unequivocal about his response.

John Mueller asked:

“What about voice search? Will SEOs have to optimize for voice search?”

Martin Splitt answered:

“Oh God, the future that never will be. I think no, because if we learn anything…”

Martin next compared voice search to keyboard-less computing future popularized by the television show Star Trek where the characters spoke directly to the computer to interface with it.

Ironically, the Star Trek “speak to your computer” paradigm was exactly what Google Assistant was modeled after.

In 2013 Slate published an article where a Googler stated that the future of Search was voice.

The Slate interviewer asked:

“Is there a roadmap for how search will look a few years from now?”

The Googler in the 2013 interview responded:

“Our vision is the Star Trek computer,” she shot back with a smile. “You can talk to it—it understands you, and it can have a conversation with you.”

Martin Splitt continued:

“I remember a bunch of years ago, people were like: “Oh, we’ll stop using keyboards and just do voice.”

And I think that has been a recurring theme from the 90s.”

Martin’s explanation of why voice search will not be the future may reflect a mature understanding of the technology now that we are several years into it.

He referenced the “input modality” of voice search having changed, which means how search is experienced has changed but that the back end of search that processes the voice commands has not changed, which presumably means that SEO specific for voice does not have to exist.

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Related: Google On The Future Of SEO

Martin explained:

“But I think in the future, it won’t change and will naturally or magically become the number one thing that we need to worry about.

Simply because it changes the input modality, and it changes probably how queries are phrased, but it doesn’t change the fundamental use of natural language to retrieve information from the Internet.

So I think you don’t have to worry too much about it, to be honest, but that’s maybe just me.

Maybe the future will be completely different and we’ll… I don’t know. I don’t think so.”

Martin Splitt Expressed His Informed Opinion

Martin hedged at the end of his response to note that he didn’t necessarily know what the future of voice search was, implying that this was his opinion.

But if you’re going to listen to anyone’s opinion, the opinion of a Googler like Martin Splitt carries a lot of weight and should be taken fairly seriously.

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Is Voice Search Not the Future?

Martin Splitt seems to imply that in his opinion a totally keyboard-less future, the one aimed for in 2013, probably won’t be happening because, to paraphrase, the back end of search, which has evolved considerably since 2013, is the same regardless of the “input modality.”

Citation

Listen to the Search Off the Record Podcast at the 41:21 minute mark:

[embedded content]

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OpenAI Introduces ChatGPT Plus with Monthly Subscription of $20

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Open AI - Chat GPT

OpenAI, the leading artificial intelligence research laboratory, has launched a new product – ChatGPT Plus. The new product is an advanced version of its previous language model, ChatGPT, and is available for a monthly subscription of $20. The company aims to provide a more sophisticated and efficient conversational AI tool to its users through this new product.

ChatGPT Plus is a state-of-the-art language model that uses advanced deep learning algorithms to generate human-like responses to text inputs. The model has been trained on a massive corpus of text data, allowing it to generate coherent and contextually relevant responses. The model is designed to handle a wide range of conversational topics and can be integrated into various applications, such as chatbots, customer support systems, and virtual assistants.

One of the main advantages of ChatGPT Plus over its predecessor, ChatGPT, is its ability to generate responses in a more human-like manner. The model has been fine-tuned to incorporate more advanced language processing techniques, which enable it to better understand the context and tone of a conversation. This makes it possible for the model to generate more nuanced and appropriate responses, which can greatly improve the user experience.

In addition to its advanced language processing capabilities, ChatGPT Plus also offers improved performance in terms of response generation speed and efficiency. The model has been optimized to run on faster hardware and has been fine-tuned to generate responses more quickly. This makes it possible for the model to handle a larger volume of requests, making it an ideal solution for businesses with high traffic websites or customer support centers.

The monthly subscription fee of $20 for ChatGPT Plus makes it an affordable solution for businesses of all sizes. The company has designed the pricing model in such a way that it is accessible to businesses of all sizes, regardless of their budget. This makes it possible for small businesses to take advantage of advanced conversational AI technology, which can greatly improve their customer engagement and support.

OpenAI has also made it easy to integrate ChatGPT Plus into various applications. The company has provided a comprehensive API that allows developers to easily integrate the model into their applications. The API supports a wide range of programming languages, making it possible for developers to use the technology regardless of their preferred programming language. This makes it possible for businesses to quickly and easily incorporate conversational AI into their operations.

In conclusion, OpenAI’s launch of ChatGPT Plus is a significant development in the field of conversational AI. The new product offers advanced language processing capabilities and improved performance, making it an ideal solution for businesses of all sizes. The affordable pricing model and easy integration make it accessible to businesses of all sizes, and the advanced language processing capabilities make it possible for businesses to improve their customer engagement and support. OpenAI’s ChatGPT Plus is set to revolutionize the conversational AI industry and bring advanced technology within the reach of businesses of all sizes.

Visit OpenAI.com to read more and to get the latest news about ChatGPT.

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What can ChatGPT do?

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ChatGPT Explained

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. It is capable of generating human-like text and has been used in a variety of applications, such as chatbots, language translation, and text summarization.

One of the key features of ChatGPT is its ability to generate text that is similar to human writing. This is achieved through the use of a transformer architecture, which allows the model to understand the context and relationships between words in a sentence. The transformer architecture is a type of neural network that is designed to process sequential data, such as natural language.

Another important aspect of ChatGPT is its ability to generate text that is contextually relevant. This means that the model is able to understand the context of a conversation and generate responses that are appropriate to the conversation. This is accomplished by the use of a technique called “masked language modeling,” which allows the model to predict the next word in a sentence based on the context of the previous words.

One of the most popular applications of ChatGPT is in the creation of chatbots. Chatbots are computer programs that simulate human conversation and can be used in customer service, sales, and other applications. ChatGPT is particularly well-suited for this task because of its ability to generate human-like text and understand context.

Another application of ChatGPT is language translation. By training the model on a large amount of text data in multiple languages, it can be used to translate text from one language to another. The model is able to understand the meaning of the text and generate a translation that is grammatically correct and semantically equivalent.

In addition to chatbots and language translation, ChatGPT can also be used for text summarization. This is the process of taking a large amount of text and condensing it into a shorter, more concise version. ChatGPT is able to understand the main ideas of the text and generate a summary that captures the most important information.

Despite its many capabilities and applications, ChatGPT is not without its limitations. One of the main challenges with using language models like ChatGPT is the risk of generating text that is biased or offensive. This can occur when the model is trained on text data that contains biases or stereotypes. To address this, OpenAI has implemented a number of techniques to reduce bias in the training data and in the model itself.

In conclusion, ChatGPT is a powerful language model that is capable of generating human-like text and understanding context. It has a wide range of applications, including chatbots, language translation, and text summarization. While there are limitations to its use, ongoing research and development is aimed at improving the model’s performance and reducing the risk of bias.

** The above article has been written 100% by ChatGPT. This is an example of what can be done with AI. This was done to show the advanced text that can be written by an automated AI.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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