Connect with us

MARKETING

What Is Link Reclamation & How to Regain Lost Link Value

Published

on

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important.

Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility.

Learning how to reclaim lost links will help to:

  • Regain link value.
  • Build your link profile.
  • Improve your site’s SEO and overall authority.

What makes link reclamation even better is that it’s a process you can start right away, at little-to-no cost.

Claiming Unlinked Mentions vs. Link Reclamation

Unlinked mentions and broken links – while similar – are not the same.

Claiming unlinked mentions is generating new backlinks from online mentions, citations, images, or other references to your brand or company that aren’t already linked back to your site.

Link reclamation is finding, fixing, and replacing online content where your brand or company has been improperly linked.

Lost or broken links – also known as “dead links” – typically occur when a website removes pages, or when URLs change during a site redesign or rebranding.

In even simpler terms:

Unlinked mentions are online references to your brand or company that are not linked to your site. They present an opportunity to claim new links.

Broken links are previously existing links or backlinks which are now lost (broken). These links need to be found and reclaimed.

For this article, we’ll focus on reclaiming lost or broken links.

How to Reclaim Lost Links

Finding Broken Internal Links

Fixing internal links is a crucial step to optimizing your site’s usability and is the first step in the link reclamation process.

To find broken links on your own site, you have the option to use paid tools like the Ahrefs Site Explorer and DeepCrawl, or to take advantage of free tools like Google Analytics and Screaming Frog’s SEO Spider. The SEO Spider will crawl up to 500 URLs with the free version, but you can pay to upgrade if you have a more significant site to crawl.

This example shows Screaming Frog’s free SEO Spider in action on a sample site:

What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value

Follow these steps for your own website:

  • Click on the Response Codes tab from the top menu
  • Filter by Client Error (4xx)
  • Sort the Status Code column in descending order
  • Click to highlight a web address with a 4xx code
  • Click on the Inlinks tab the bottom to locate internal links leading to that page

If you have a long list of URLs with 4xx codes, you have the option to export the list as a CSV file.

Fixing Broken Internal Links

The next step is to fix your broken links!

Go to each page on your site with broken links, and update or replace the URLs.

Keep in mind that if you find an old link that can’t be fixed – or if you find a link that was forgotten during a web redesign – you may need to remove the link entirely.

Finding Lost External Backlinks

After you’ve cleaned up the broken links on your own site, finding lost or broken backlinks is your next step.

Reclaiming backlinks can be more challenging than fixing internal links because you don’t have control over external links – whether you can reclaim lost backlinks is up to the other site owner.

To find broken backlinks to your site, you can use paid tools like Majestic or the Ahrefs Site Explorer, or you can use the Free Backlink Checker from SEO Review Tools.

You’re able to see up to 100 broken backlinks to your site on this report from SEO Review Tools. The trick is that after you reclaim those first 100 backlinks, you can rerun the report for another 100 backlinks, and again, and again!

What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value

Reclaiming Lost External Backlinks

Now that you have your list of broken backlinks, reach out to the site owners to give them the correct links to your website.

They’ll most likely appreciate hearing from you and will be glad to update their page with the correct URL. After all, this is helpful to them, too!

Reclaiming backlinks this way is an excellent opportunity to improve SEO and build your backlink profile without having to build brand new links.

Reclaim Lost Links (& Claim Unlinked Mentions) with a Reverse Image Search

Images are common sources for backlinks.

Unfortunately, images are often another cause for broken backlinks and unclaimed mentions.

Find images to claim using reverse image search tools like TinEye or Google Images.

What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value

When you upload an image – or search by the image’s URL – a list of matching images appears from sites all over the web:

What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value

You can then check each page in the results to see if the image correctly links back to your site.

If it does, then no further action is needed – that’s a quality backlink!

If the image doesn’t link back to your website or has a broken link, contact the site owner and provide them with a link to attach to your image.

Develop a Strategy

If you’ve never used link reclamation as a method to improve your backlink profile and boost your SEO, start now.

As it turns out, it isn’t too complicated!

Develop a marketing strategy that includes link reclamation to regain lost link value, and improve your site’s credibility and authority.

Summary

Timeframe: Implement right away and run quarterly

Results detected: 4-12 months after implementation

Average links sent per month: 5-10

Tools needed:

  • Ahrefs Site Explorer
  • DeepCrawl
  • Google Analytics
  • Screaming Frog
  • Majestic
  • SEO Review Tools
  • Tineye
  • Google Image Search

Benefits of link reclamation:

  • Regain lost link value, which can increase rankings and improve your link profile.
  • Improve SEO and overall site authority.
  • cleaning up and reclaiming old links is a cost-effective link building method.

Image Credits

Featured Image: Paulo Bobita
All screenshots taken by author

Searchenginejournal.com

See also  CES and NRF try to stay the course

MARKETING

The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers

Published

on

The HubSpot Blog's 2022 Social Media Marketing Report: Data from 310 Marketers


In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.

(more…)

See also  High-Quality Links vs. Low-Quality Links: What’s the Difference?
Continue Reading

MARKETING

How to Grow Your Customer Base

Published

on

How to Grow Your Customer Base


Every business owner wants more, is never satisfied with the customer base, and will do whatever is required to grow their brand and increase conversions. That’s because the growth of your company is directly dependent on customer base growth.

Especially the ones that keep returning to patronize your business after their initial purchase. But customer base growth is tough work. And if you don’t know what you do, you’ll end up wasting resources on endeavors that yield little to no results.

However, today we have a ton of skill sets, tools, resources, strategies, and information at our disposal than ever before that can help ease up the process. How do you take advantage of all of them to boost your business?

Do you run a loyalty program? Or launch a referral program for customer acquisition? Or do you opt for traditional marketing?

What are the most powerful ways to boost your customer base? We’ll help you out with the answer in this article. But first, we’ll define a few basic terms to ensure that we’re on the same page.

Let’s get started.

What is Your Customer Base?

Your customer base is made up of your repeat customers. These are buyers who keep returning to your business to purchase more of your services and products. They are loyal as well as display loyalty to your brand, even engaging with it on various platforms and channels.

These people are your organization’s most prized assets. So when we talk about “customer base”, we mean buyers who don’t just patronize your business once but who keep coming back for your offers.

What is the Difference Between Your Target Audience and Customer Base?

Your target audience is made up of the people that your product or services are made for and that you want to purchase your offer but haven’t yet. These people are the wide pool where your customer base is gotten from. Your customer base, on the other hand, is made up of your current customers who keep purchasing from you.

How Do You Know the Size of Your Customer Base?

The size of your customer base can be calculated through various means but the simplest way to do so is to capture the data of every prospect turned buyer via a contact detail like an email address. This way you can know the people who buy from you and generate offers that suit them.

See also  Twitter Lets iOS Users Post Live Photos as GIFs

Steps to Grow Your Customer Base

Let’s have a look at the various ways you can boost your customer base:

1. Use User Generated Content

Fashion retailer Monsoon requests shoppers to share photos of themselves using their product, which are then used on their website.

User-Generated Content is brand content created by customers. The thing is, people would likely listen to a fellow consumer talk about how great your product is based on their personal experience than if you do it yourself. So obviously you need to improve your customers’ experience with your products before encouraging them to produce content about their experience.There are so many ways to encourage user-generated content.

Take the chips brand, Doritos, for example. To keep customers engaged with the brand and generate user content, they launched a website doritoslegionofthebold.com that allows users to create branded videos and images that the company shares on its social media platforms.

You can also create a social media giveaway that involves customers making Instagram posts using your product with a caption about their experience and the best one wins a reward. These posts are then reposted by your official page and prospects can see what other people think about your offer and this motivates them to trust your brand and make a purchase.

2. Referral Program

Casper mattress referral program

Just because people like your product doesn’t mean they’ll recommend it to others. It’s your duty as a brand seeking to boost its customer base to induce this behavior via incentives, which is what a referral program is. Consumers believe the opinion of their family and friends more than they do yours and that’s where the power of referral marketing comes in.

You tell your existing customers to promote your business to people in their circle and in exchange, reward them for their actions. So not only are they telling people about their experience with your business because they love it but they get a reward for doing so, which motivates them further.

See also  Utility takes to social media to combat coronavirus fake news

Here’s how fashion brand Rent the Runway does it. They run a referral program that offers $30 in store credit to customers in exchange for them referring the business to their colleagues and friends. And in addition the referred friend also gets $30 in credit for use in the store.

3. Engage Your Customers and Ensure they’re Satisfied

Starbucks loyalty program incentives

The primary way to build a customer base is to ensure that you retain your customers. One-off purchases have their place but if you intend to grow as a business you need customer retention. And the only way to do this is to ensure that they’re engaged, happy, and satisfied.

How do you achieve this? Loyalty programs.

A great loyalty program works by offering existing customers a reward for continuous patronization of your business. The rewards can be discounts after say 5 purchases, or a free product or service after a specific number of purchases. With loyalty programs, you can even give specialized offers on the birthday of your customers to boost engagement and make them feel valued. Set up a recurring emails campaign to ensure your customers receive scheduled messages with special offers, discounts and promotions.

The whole idea is to show your customer that you value their continuous support of your business and at the same time, you get them to make recurring purchases with the reward as an incentive.  

Jillian Michaels runs a fitness app that does this excellently. The app offers badges to users once they complete particular tasks to ensure that the customer feels appreciated as they use the app. In this way she incentivizes customers to use and subscribe to the app as they feel valued with each reward.

Another way to ensure that your customers are happy and engaged is by offering stellar customer service. If buyers have questions and they’re unable to get answers, problems will arise. Customer retention is most demanding after a buyer is through with their purchase. So you need to provide your current customers a place where they can return to ask questions to give feedback. For example, you can use a cloud phone system for your business to deal with customer inquiries faster and therefore understand your customers’ pain points beter.

See also  CES and NRF try to stay the course

After all, adhering to quality feedback from a customer can help to build your customer base as well because it means solving an issue that bothers customers that you may not be aware of.

Lastly, consider using your knowledge to continually offer educational content that your customers will find valuable and keep them engaged with your platform.  For instance, let’s say that you run a popular SaaS that helps salespeople keep track of their sales pipeline.  It’s obvious that your customers are interested in sales skills, so it would be wise to invest in an online course platform and invite sales specialists from within your company or outside of it to help create a free educational course about sales skills that can provide a ton of value for your customers.  

Conclusion

Growing your customer base involves a lot of work and sometimes can get confusing. However, with the right tips, you can craft powerful strategies as we have seen in this article that will help to not only grow your customer base but keep your customer satisfied and engaged.

With a referral program, for example, you can retain customers by keeping them engaged with the goal of finding new customers and receiving an incentive. In the same breath, you also attract new customers who believe in the recommendation of their family member or colleague more than yours.  Others like loyalty programs help you ensure that your customers are happy and satisfied while enticing them to make recurring purchases from your brand.

So why the wait? Get started!



Source link

Continue Reading

MARKETING

5 Social Media Predictions Marketers Got Wrong Last Year

Published

on

5 Social Media Predictions Marketers Got Wrong Last Year


The world around us is constantly changing — it only makes sense that the marketing world does too.

Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us.

(more…)

See also  WhatsApp is now delivering roughly 100 billion messages a day
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending