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Best WordPress social media plugins

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Love ‘em or hate ‘em, you just can’t get away from social media, especially if you want to cement an online presence for yourself or your business. So it’s really a given that you need to link up your site, created with one of the most popular website builders around – WordPress – to those services, thereby helping your fans and followers to spread your content far and wide.

Thankfully, there are a plethora of plugins that are here to help you do just that, and we’ve picked five we like the most for this list.

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(Image credit: Sassy Social Share)

1. Sassy Social Share

A very versatile plugin with a wealth of features, at an unbeatable price

Reasons to buy

+Free
+Highly customizable

It’s good to start a list with a totally free product, and this is why Sassy Social Share (SSS) made the cut. But free does not always mean good – what does SSS have that sets it apart? For our money, it’s the incredible amount of customisation available, as well as support for around one hundred sharing and bookmarking services, from the well known to the more obscure.

Customisation options include being able to disable the floating bar when viewed on mobile devices, setting said bar at the top or bottom of the page, resizable icons, and access to vector icons, among many others. Having so many options could feel intimidating for newcomers, but the flexibility of the plugin is impressive – especially at that price.

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There are a few add-ons available, such as ‘Facebook Comment Notifier’, ‘myCRED Integration’, and ‘Fancy Comments Pro’, and you can add them – for a fee (ranging from $5 to $30 per add-on) – for use on a single site; there are also pricing options for 5 and an unlimited number of sites as well.

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(Image credit: Grow Social Pro)

2. Grow Social Pro

An elegant plugin with simple options

Reasons to buy

+Integrates with Google Analytics
+Easy to use

Grow (formerly known as Social Pug) is a sharing tool designed for elegance. For instance, you don’t have the huge customisation and connection options that Sassy offers you, as the aim here is to simplify the process. You can link up to the most popular social networks (the Pro version offers you more options on that front), and we really liked that you can create custom sharable content, meaning you can set the content of a tweet yourself, rather than just have the post’s title there by default.

The social media buttons can be displayed as a floating sidebar, inline – before or after your post’s content – for maximum flexibility, and you can integrate your shares through Google Analytics.

Regretfully, for those looking for a free lunch, nearly all of the features can only be accessed from the Pro version of the plugin. Going pro will set you back $34 for a single site, and there’s a sliding scale available the more sites you might wish to use it on – up to $180 for 10.

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(Image credit: Social Snap)

3. Social Snap

Make social media a snap with this useful plugin

Reasons to buy

+Customization options
+Numerous useful features

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Social Snap is a well known WordPress social media plugin which comes with many useful features. Its customisation options aren’t as vast as Sassy, but should be enough to satisfy but the most ardent customisation enthusiast.

You have for instance four options when it comes to choosing your buttons’ shape, and three sizes. You can also alter their colour and add animation. Those buttons can be set to be floating, inline, shown as a sticky bar, or placed in a share hub, amongst others. Like Grow, you have options to control how your post looks when it’s shared.

Share counters are also available (either overall or individual), and you also have access to integrated statistics and analytics.

As of this writing, there’s currently a promotion: adding Social Snap to one site will cost you $27.30 per year (instead of $39). Three sites, that’s $69.30 (rather than $99). And fifteen sites will set you back $209.30 (as opposed to the usual $299).

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(Image credit: Social Warfare)

4. Social Warfar

Manage, place, and customise your social media connections with ease

Reasons to buy

+Powerful customization
+Useful sharing features

Social Warfare is a WordPress plugin created by the good folks at Warfare. There’s a free version available which lets you connect your content to Facebook, Twitter, Pinterest, Linkedin and StumbleUpon. These buttons can be placed above and below your content, or you can opt to manually put them anywhere you wish. It also comes with a ‘popular posts’ widget (based on how often your articles have been shared), and ‘click to tweet’ quotes. You will also get 6 different Click to Tweet styles, and an option to create your own style via your theme’s CSS.

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If you feel the need for more power, you can go Pro – for a price. The Pro licence grants you access to additional social networks, such as Reddit, Tumblr and WhatsApp, amongst others. The ability to pin any image on your post for Pinterest fans is included, as well as more customisation options so you can more easily custom your icon design and placement.

Pro will cost you $29 to add to a site, $89 to place it on up to 5, $139 if you manage up to 10 sites, and $349, for an unlimited number of sites.

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(Image credit: Monarch)

5. Monarch

An elegant social media plugin from Elegant Themes

Reasons to buy

+Powerful features
+Easy to use

We mentioned Elegant Themes when we discussed Divi, their landing page plugin. Elegant Theme’s package includes Divi, Bloom, Extra, and Monarch – which is their social media plugin.

Monarch gives you access to over 35 social networks. You can display the icons in a wide variety of ways, like a floating sidebar, inline, and even have buttons on images and videos, but our favourite is the automatic popup and fly-in boxes. There are a few customisation options for them which let you control when they appear, like for instance, when the reader reaches the end of the article, after a set amount of time, or once they’ve commented.

You have a good amount of customisation of the buttons’ shape, colour and hover effect to make sure they blend in perfectly with any chosen theme. And of course, you have access to statistics.

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Getting that plugin – and the other 3 mentioned above – will cost you $89 a year. As an bonus, this subscription lets you apply these plugins on a unlimited number of websites, which is actually pretty good value for money. Even better, there’s also a lifetime access for $249.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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