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Daily Crunch: Facebook Dating comes to Europe

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Facebook’s dating feature expands after a regulatory delay, we review the new Amazon Echo and President Donald Trump has an on-the-nose Twitter password. This is your Daily Crunch for October 22, 2020.

The big story: Facebook Dating comes to Europe

Back in February, Facebook had to call off the European launch date of its dating service after failing to provide the Irish Data Protection Commission with enough advanced notice of the launch. Now it seems the regulator has given Facebook the go-ahead.

Facebook Dating (which launched in the U.S. last year) allows users to create a separate dating profile, identify secret chats and go on video dates.

As for any privacy and regulatory concerns, the commission told us, “Facebook has provided detailed clarifications on the processing of personal data in the context of the Dating feature … We will continue to monitor the product as it launches across the EU this week.”

The tech giants

Amazon Echo review: Well-rounded sound — This year’s redesign centers on another audio upgrade.

Facebook adds hosting, shopping features and pricing tiers to WhatsApp Business — Facebook is launching a way to shop for and pay for goods and services in WhatsApp chats, and it said it will finally start to charge companies using WhatsApp for Business.

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Spotify takes on radio with its own daily morning show — The new program will combine news, pop culture, entertainment and music personalized to the listener.

Startups, funding and venture capital

Chinese live tutoring app Yuanfudao is now worth $15.5 billion — The homework tutoring app founded in 2012 has surpassed Byju’s as the most valuable edtech company in the world.

See also  Does Comprehensive Content Build Trust? via @sejournal, @martinibuster

E-bike subscription service Dance closes $17.7M Series A, led by HV Holtzbrinck Ventures — The founders of SoundCloud launched their e-bike service three months ago.

Freelancer banking startup Lili raises $15M — It’s only been a few months since Lili announced its $10 million seed round, and it’s already raised more funding.

Advice and analysis from Extra Crunch

How unicorns helped venture capital get later, and bigger — Q3 2020 was a standout period for how high late-stage money stacked up compared to cash available to younger startups.

Ten Zurich-area investors on Switzerland’s 2020 startup outlook — According to official estimates, the number of new Swiss startups has skyrocketed by 700% since 1996.

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Four quick bites and obituaries on Quibi (RIP 2020-2020) — What we can learn from Quibi’s amazing, instantaneous, billions-of-dollars failure.

(Reminder: Extra Crunch is our membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

President Trump’s Twitter accessed by security expert who guessed password “maga2020!” — After logging into President Trump’s account, the researcher said he alerted Homeland Security and the password was changed.

For the theremin’s 100th anniversary, Moog unveils the gorgeous Claravox Centennial — With a walnut cabinet, brass antennas and a plethora of wonderful knobs and dials, the Claravox looks like it emerged from a prewar recording studio.

Announcing the Agenda for TC Sessions: Space 2020 — Our first-ever dedicated space event is happening on December 16 and 17.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

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5 Effective Ways to Run Facebook Ads A/B Tests

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Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

See also  Facebook’s Oversight Board already ‘a bit frustrated’ — and it hasn’t made a call on Trump ban yet

3) Use of spreadsheets is important to stay organized. 

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These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

See also  Twitter is testing big ol’ full-width photos and videos

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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