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Daily Crunch: Facebook shows off a wrist-based interface

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Facebook develops a new way to interact with AR, Uber’s facial recognition policy faces scrutiny and SpaceX’s Starship rocket booster hits a major milestone. This is your Daily Crunch for March 19, 2021.

The big story: Facebook shows off wrist-based interface

This project comes out of Facebook Reality Labs and is supposed to present an alternative computer interface on your wrist, with electromyography sensors to interpret motor nerve signals.

In a blog post, Facebook said a wrist-based device “could reasonably fit into everyday life and social contexts,” while allowing the company to “bring the rich control capabilities of your hands into AR, enabling intuitive, powerful and satisfying interaction.”

Facebook identifies this as a research prototype, so don’t expect it to turn into a commercial product anytime soon. But it’s still suggestive, particularly given the company’s sometimes-surprising hardware strategy and rumors that it might be working on an Apple Watch competitor.

The tech giants

India asks court to block WhatsApp’s policy update, says new change violates laws — The Indian government alleged on Friday that WhatsApp’s planned privacy update violates local laws on several counts.

Uber under pressure over facial recognition checks for drivers — Uber’s use of facial recognition technology for a driver identity system is being challenged in the U.K.

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Instagram and WhatsApp hit by outage — The outage began around 1:40 p.m. ET and lasted for more than half an hour.

Startups, funding and venture capital

SpaceX nears final assembly of its first massive testing rocket booster for Starship — SpaceX has completed what’s known as the “stacking” of its first Super Heavy prototype.

Brazilian startup Tractian gets the Y Combinator seal of approval for its equipment monitoring tech — Throughout their lives, the founders had heard their parents complain about the sorry state of maintenance and heavy equipment in their factories.

Superpedestrian positions itself as the go-to partner for cities with new e-scooter safety upgrades — Superpedestrian is considered an up-and-coming player in the micromobility world because of how it handles safety issues.

Advice and analysis from Extra Crunch

It’s time to abandon business intelligence tools — Organizations spend ungodly amounts of money on business intelligence tools, but adoption rates are still below 30%.

The lightning-fast Series A (that was 3 years in the making) — Sounding Board’s Christine Tao discusses raising her Series A on the How I Raised It podcast.

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Survey: Share feedback on Extra Crunch — Tell us what you think about Extra Crunch!

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Everything else

Cloud infrastructure spending passed on-prem data centers in 2020 — That’s according to new research from Sydney Research Group.

Five trends in the boardrooms of high-growth private companies — Just as countless aspects of corporate life have been reshaped over the course of the last year, boards of directors are undergoing significant and lasting transformation.

Attend Disrupt 2021 for less than $100 — If three jam-packed days of TechCrunch Disrupt 2021 wasn’t enough to get your startup motor running, listen up.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

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5 Effective Ways to Run Facebook Ads A/B Tests

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Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

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These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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