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Daily Crunch: Twitter walks back New York Post decision

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A New York Post story forces social platforms to make (and in Twitter’s case, reverse) some difficult choices, Sony announces a new 3D display and fitness startup Future raises $24 million. This is your Daily Crunch for October 16, 2020.

The big story: Twitter walks back New York Post decision

A recent New York Post story about a cache of emails and other data supposedly originating from a laptop belonging to Joe Biden’s son Hunter looked suspect from the start, and more holes have emerged over time. But it’s also put the big social media platform in an awkward position, as both Facebook and Twitter took steps to limit the ability of users to share the story.

Twitter, in particular, took a more aggressive stance, blocking links to and images of the Post story because it supposedly violated the platform’s “hacked materials policy.” This led to predictable complaints from Republican politicians, and even Twitter’s CEO Jack Dorsey said that blocking links in direct messages without an explanation was “unacceptable.”

As a result, the company said it’s changing the aforementioned hacked materials policy. It will no longer remove hacked content unless it’s been shared directly by hackers or those “acting in direct concert with them.” Otherwise, it will label tweets to provide context. As of today, it’s also allowing users to share links to the Post story.

The tech giants

Sony’s $5,000 3D display (probably) isn’t for you — The company is targeting creative professionals with its new Spatial Reality Display.

EU’s Google-Fitbit antitrust decision deadline pushed into 2021 — EU regulators now have until January 8, 2021 to take a decision.

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Startups, funding and venture capital

Elon Musk’s Las Vegas Loop might only carry a fraction of the passengers it promised — Planning files reviewed by TechCrunch seem to show that The Boring Company’s Loop system will not be able to move anywhere near the number of people the company agreed to.

Future raises $24M Series B for its $150/mo workout coaching app amid at-home fitness boom — Future offers a pricey subscription that virtually teams users with a real-life fitness coach.

Lawmatics raises $2.5M to help lawyers market themselves — The San Diego startup is building marketing and CRM software for lawyers.

Advice and analysis from Extra Crunch

How COVID-19 and the resulting recession are impacting female founders — The sharp decline in available capital is slowing the pace at which women are founding new companies in the COVID-19 era.

Startup founders set up hacker homes to recreate Silicon Valley synergy — Hacker homes feel like a nostalgic attempt to recreate some of the synergies COVID-19 wiped out.

Private equity firms can offer enterprise startups a viable exit option — The IPO-or-acquisition question isn’t always an either/or proposition.

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(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

FAA streamlines commercial launch rules to keep the rockets flying — With rockets launching in greater numbers and variety, and from more providers, it makes sense to get a bit of the red tape out of the way.

We need universal digital ad transparency now — Fifteen researchers propose a new standard for advertising disclosures.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

TechCrunch

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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