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Discord is launching new Clubhouse-like channels for audio events



Everyone is scrambling to build a Clubhouse clone right now, but for Discord it makes perfect sense.

With everyone stuck at home searching for safe ways to rekindle their social lives over the last year, Discord’s appeal exploded. The company cites new behavior it observed during the pandemic as the inspiration for Stage Channels, a new feature that will facilitate more structured voice chats with designated speakers and listeners.

Voice chat is already Discord’s core feature. It’s been that way for years, offering gamers a crystal clear, seamless voice chat service that blew the functionality of in-game chat services out of the water. But there’s no denying the Clubhouse-inspired voice event zeitgeist at the moment, even if ultimately Discord was there first in many ways.

Discord Stage Channels

Image Credits: Discord

Discord says the new kind of channel will be useful for stuff like voice-based AMAs and interviews, book clubs and even karaoke. The new channels will capture activity that’s already happening on Discord, making it way easier for anyone who runs a server to host formalized conversations without needing to mess around with a bunch of granular user permissions stuff.

The new channel type fits right in with Discord’s existing vibe. Stage Channels do what’s on the label, allowing anyone who runs a Discord to curate a speaker experience and use moderator tools to control who gets the mic and when. Much like Clubhouse (or Zoom), participants can raise their hand to speak. They can also slink out quietly.

Image Credits: Discord

Stage Channels will be specific to community servers, which are geared around larger groups on Discord. To enable the new kind of channel, server owners will need to convert a channel to a community server if it isn’t one already.


Because Discord is Discord, discovery for voice-based events won’t work like it does on Clubhouse, which serves up user-created live events front and center to anyone who opens the app. Community servers on Discord can apply to be featured in the server discovery menu, but the app’s focus remains on private, intimate groups and larger interest-based communities that you’re already a part of.

Given its healthy user base and existing utility as the go-to app for casual, seamless voice chat, Discord is well positioned to capture a completely different market for voice-based events. The app is a mainstay of the gaming community and generally skews young, putting it in contrast with the entrepreneurs, VCs and brands that flocked to Clubhouse’s early buzz.

Discord’s gaming DNA isn’t holding it back. In recent years, Discord has grown beyond its gaming roots without betraying them, expanding into a seamless chat experience for everything from college study groups to influencer fan hubs. Last year, Discord doubled its valuation within six months. Just a quarter later, Microsoft is reportedly in talks with the company on a $10 billion deal.



Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”



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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.



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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.


But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.


One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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