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Discord’s new Stage Discovery portal will connect live audio events with communities

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If you’re new to Discord, you might be thrown off by the lack of an endless feed peppered with ads. On Discord, all of the action happens in interest-specific servers, and the company wants to make it easier for anyone to stumble across and plunge into those communities.

The company launched Stage Channels, its own Clubhouse-like voice event rooms, in late March. With those building blocks in place, in June Discord will start surfacing events (think open mic nights, book clubs, etc.) through a new portal called Stage Discovery, adding a way for anybody to connect with the cool communities in the process.

Discord Product Manager Rick Ling says Stage Channels are a hit so far, and the company realized that events can be a gateway to introduce new users to the communities at the heart of the platform.

“For us, just dropping in and out of these audio conversations is not the end goal,” Ling said during a press event. Soon, servers will be able to list public events, inviting anybody to come check things out. Discord also says that its new discovery feature will launch with some noteworthy partners, hinting that “one rhymes with…… rhymes.” (It’s Grimes.)

discord-stage-discovery

Discord has a few other new features around the corner too. Threaded conversations are on the way this summer and the company is about to begin a pilot program to test paid, ticketed audio events. The latter could be a huge boon for creators, who haven’t been able to make money through the platform previously, and an important extra revenue stream for a platform that has no plans to get into the targeted advertising game.

Discord is obviously taking notes from Clubhouse here — live audio event discovery is Clubhouse’s whole thing — but Discord’s deep well of interest-based communities stands to push its own experience far beyond what the newer audio upstart can offer. The company has a five year head start and universal brand recognition with young people: most of its 150 million monthly active users are the 18-24 year-olds who comprise a big chunk of Gen Z.

Discord doesn’t really need to compete with Clubhouse — in many ways, it was there first. The company might have cribbed some smart features along with everybody else, but Clubhouse’s downloads are falling off a cliff and the latter app probably needs to prove it can compete with Discord and more entrenched social networks at this point.

Discord live stage Discovery

Discord’s next evolution

Stage Discovery is a bit of a departure for Discord. Previously, to check out a live event, you needed to pop into a server first. Because the platform is so community-based, people interested in a topic, say a particular Twitch streamer, often hop directly into those servers from elsewhere. Discord does have some discovery and search functionality — users can thumb through popular and featured public servers in its Discover tab — but historically it’s been relatively basic. But by expanding the “discovery surface,” Discord is likely to attract a lot of people who either haven’t heard of the app or think it’s just a voice chat utility for gamers.

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Discord’s new discovery feature will show up in the home tab, offering a directory of live voice events. The feature’s real promise is that those events can bring new users into the fold, connecting them to thriving communities that have a lot more going on beyond events. Users will be able to see voice events at which their friends are hanging, events that servers they belong to are hosting and other live events that they aren’t connected to.

“At the end of the day, this is still really a window into communities and how to join communities,” Discord Product Marketing spokesperson Jesse Wofford told TechCrunch. Wofford emphasized that Discord isn’t trying to lure anybody into an endless scrolling loop — instead the goal is connecting users with the vibrant communities for which the platform is known.

Discord is also celebrating its sixth birthday by sprucing up its brand a little, brightening its color scheme and making a few tweaks to its apparently beloved anthropomorphized little purple controller dude, Clyde. (Discord insists that Clyde is “blurple.”) The company says it wants to keep things playful while making its visual identity “more inclusive and welcoming” to the kind of people who haven’t been using the app for years.

While a big boost to discovery is on the near horizon, Discord’s product philosophy hasn’t changed. “There are no feeds, no likes, no way for anything to go viral,” Discord founder and CEO Jason Citron said, adding that Discord was designed with community building in mind from day one.

Discord wasn’t always such a welcoming place. The app has always served gamers, but it was also a haven for white supremacists, including the ones who organized the Charlottesville rally that left Heather Heyer dead. In a not-so-distant past life, dangerous far-right extremism thrived on Discord, even as the company largely avoided the bad headlines that slammed more mainstream social platforms for facilitating hate.

Discord rooted out neo-Nazis and other dangerous communities starting in 2017, and by 2021 the company was well-positioned to tell a different story. Now, 15% of the company works on its Trust and Safety team, a group dedicated to protecting users and shaping content moderation policies. The product was built for gamers from the get-go, but Discord has been broadening its horizons recently and started having conversations with users about how it’s helped them fight isolation during the pandemic.

The company’s aspirations ultimately go well beyond the gaming community. Unlike Instagram’s ad-choked social feed or Twitter’s often brain-melting endless loop, Discord remains a joy to use. And all of that user-friendliness doesn’t appear to be a bait and switch either. Revenue from its Nitro premium product and other paid perks are growing fast and the company has no plans for targeted ads.

Discord’s savvy pandemic-era campaign to broaden its appeal to nongaming communities — musicians, study groups, surrealist fantasy baseball leagues — appears to be paying off. Discord’s user numbers are explosive and it’s been adding sensible new features at a healthy clip. The outlook is good for the company and its users alike, and what a rare convergence that is.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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