China’s TikTok, which has taken the world by storm, is working its magic in its home nation, too.
The Chinese version of TikTok, called Douyin, has amassed 400 million daily active users, parent company ByteDance revealed in its annual report this week (in Chinese). This is an impressive growth for the addictive video app, which had 250 million daily active users in January last year. (A ByteDance spokesperson confirmed the figures to TechCrunch.)
The report, which describes the user behavior and trends, illustrates the cultural difference between China and the U.S., said Katherine Wu, an investor at New York-based firm Notation Capital.
“Things that trend in these two countries are insanely different. For example: knowledge-based content is extremely popular in China, and less so in the U.S. Also, this was wild to me: those creators that did the most dance videos in China are users born in the 60s (!!), whereas in the US, it seems that it’s mostly teenagers who are creating the dances,” she wrote.
ByteDance claimed that Douyin has established itself as the largest knowledge, culture and art platform in China. (Douyin is only available in mainland China.) Indeed, 14.89 million “knowledge-based content videos” were shared on the app last year, it claimed.
Citing an example, one of the world’s most valued startups claimed that one user alone who posts videos about chemistry reached 130 million people last year. On the art and culture front, videos that revolved around those topics had 543.1 billion plays on Douyin last year, it claimed. (TechCrunch was not able to independently verify the authenticity of the claims.)
Education has become a crucial use case for ByteDance. TikTok, which is estimated to have clocked more than $50 million in revenue last year, already counts educational content as one of the most consumed categories on its app across the world. The app launched an educational campaign in India last year, where it has amassed more than 200 million users.
“The behavioral differences also underscore one major thing to me: there really isn’t a ‘one-size-fit-all’ social app that exists. Different regions like different types of content, even though the medium itself (in this case, short-form video) is the same. Cultural factors (geography, age, local pop culture) play a huge role in how users end up using a product,” Wu added.
Marketing research firm eMarketer said on Monday that Douyin’s user growth outpaces those of WeChat and Weibo. But it’s facing challenges from newer entrants such as Tencent-backed video app Kuaishou.
According to eMarketer, Douyin already makes up 67.9% of China’s mobile social network users and 59% of smartphone users. “These figures will grow to 68.3% and 59.6%, respectively, in 2020,” it estimated.
Such user growth and penetration would be music to the ears of ByteDance, which is widely expected to list in Hong Kong this year. But its growing popularity and link to China has also caused some to worry. U.S. senators have warned that user data on TikTok could be sent to China and accessed by the Chinese government. TikTok has denied the accusation. The U.S. Navy last month told its members to not install TikTok on their devices, according to media reports.
Some have also questioned the reach of the educational content on TikTok, where certain sensitive topics that are critical of the Chinese government are restricted. ByteDance has denied this accusation, too.
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.
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