SOCIAL
Facebook Announces New, Annual App Check-Up Process to Detect Potential Data Misuse
Back in 2018, in the midst of the furor surrounding how Cambridge Analytica had allegedly utilized Facebook data to manipulate voter actions in various elections, many of the key questions related to Facebook’s lax protection measures, which had enabled organizations like CA to access the platform’s vast data banks in the first place.
Facebook responded to this, instituting a new app review system and new limits on data access via its APIs. And now, Facebook has announced the next stage in this process, with a new, annual ‘Data Use Checkup’ which all apps that use Facebook’s APIs will be subjected to going forward.
As per Facebook:
“Today, we are announcing early testing of Data Use Checkup, a new annual process for developers to ensure API access and data use comply with the Facebook Platform Policy. Developers enrolled in testing should complete this request for each of their apps within 60 days, or risk losing their API access.”
Right now, testing is limited, and Facebook is also working to avoid putting undue stress on organizations that are also dealing with the impacts of the COVID-19 shutdowns around the world. But eventually, all apps will need to submit to checking once per year, to ensure that they’re not misusing Facebook’s data for purposes outside of the scope of their agreements.
The process is a beefed-up version of Facebook’s existing App Review system – under App Review, developers need to justify their usage of Facebook’s API tools in accordance with platform policies, and submit such for review by Facebook. Data Use Checkup is a self-service tool, which all developers will soon be required to undertake in order to continue using Facebook’s data.
As noted, it’s another check to avoid another Cambridge Analytica-type situation, where organizations are using Facebook data without permission, and for purposes outside the regulations, as per Facebook’s terms. Definitely, Facebook has strengthened its systems in this respect. It remains to be seen whether all of this type of misuse has been eliminated by these enhanced actions – but as with CA, a big part of the problem is that once that data is out, it can be used in various ways, and it’s impossible to ever get it back.
Basically, even with these measures in place, Facebook’s data set that CA was using is still in circulation, and is still relevant for most purposes. That will always be the risk of such data – once it gets leaked, it’s too late, there’s no amount of measures you can put in place to drag it all back and stop misuse.
That’s also the critical flaw with each of these updates – while they do add to Facebook’s security, we won’t know that they’ve been totally effective until it’s too late.
Still, it puts another check in place to monitor use of Facebook’s API, and another layer to its security process.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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