California is in the midst of a serious housing crisis with ramifications that stretch across the state. In the Bay Area, the crisis is often at its most visible due to the presence of tech mega-corps and the influx of highly paid tech workers that have exacerbated the problem.
It hasn’t been uncommon for some of these huge tech companies to take some responsibility for the issues and invest back into organizations seeking to promote affordable housing. In Seattle, Microsoft and Amazon have announced initiatives. In the Bay Area, Google recently announced a $1 billion 10-year-plan — and now Facebook is doing the same.
In a blog post attributed to Facebook CFO David Wehner, the company announced they’ve set aside $1 billion to tackle affordable housing; they’re hoping this initiative will lead to the creation of “up to 20,000 new housing units.”
This, of course, isn’t going to be some lump-sum check sent to the California government; it’s divvied up into a few different initiatives:
- California state: $250 million is being devoted to a partnership with the California state government to subsidize development on excess state-owned land “where housing is scarce.”
- Bay Area: A $225 million chunk of the commitment is the value of Facebook-owned land that has been zoned for housing in Menlo Park. An additional $150 million is being contributed to The Bay’s Future Fund, an affordable housing investment fund. And $25 million is going to help fund housing construction for essential workers in Santa Clara and San Mateo counties.
- California and elsewhere: The last major chunk, $350 million, is being set aside for “additional commitments” to the other listed initiatives, as well as new efforts to address housing issues near Facebook offices outside of California.
For its part, the California government seems appreciative to have some help from major companies, though even hundreds of millions in aid is a drop in the bucket for how badly the California state government has mismanaged this issue.
“State government cannot solve housing affordability alone, we need others to join Facebook in stepping up – progress requires partnership with the private sector and philanthropy to change the status quo and address the cost crisis our state is facing,” a statement attributed to California Governor Gavin Newsom reads.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
BCN Group strengthens Microsoft Cloud Services presence with Evo-Soft acquisition
Upgrade Your SEO Content Strategy With These 3 Steps [Webinar]
Here’s How Much You Can Really Make From Affiliate Marketing
WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats
Google Product Review Updates Still Get Periodic Updates
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Google Core & Product Review Updates Finish Rolling Out
Update for Capcom Fighting Collection with More Features Available Now
UK eyes big TikTok fine over child privacy lapse
Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
How to Create UTM Tracking URLs on Google Analytics
Google Is Not Yet Done Rolling Out The Helpful Content Update
How to Target Keywords With Blog Posts
Google On Why Helpful Content Update Seems Quiet
If You Love Escape Rooms, You’ll Love the Elaborate Puzzles of Zero Escape: Zero Time Dilemma
Why & How Machine Learning Took Over Paid Advertising
Google Updates Documentation On Meta Descriptions
The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highlights
Google Learning Video Structured Data Docs Breaks Out educationalLevel
How to limit your reliance on canonicals and boost crawl efficiency
SEO6 days ago
YouTube Is Monetizing Shorts With 45% Revenue Split
SEO6 days ago
5 Common Mistakes and Tips to Avoid Them
GAMES7 days ago
Coming to Xbox Game Pass: Deathloop, Slime Rancher 2, Valheim, Grounded’s Full Release, and More
TECHNOLOGY6 days ago
Benefits of Blockchain To Enhance Data Security