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Facebook Dating now integrates with Instagram and Facebook Stories

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Facebook Dating, an opt-in feature of the main Facebook app, will begin to tap into the content users are already creating across both Facebook and Instagram to enhance its service. Today, Facebook Dating users will be able to add their Facebook or Instagram Stories to Facebook Dating in order to share their everyday moments with daters.

As opposed to more polished profile photos, Stories can give someone better insight into what a person is like by showcasing what activities they like to engage in, their hobbies, their interests, their personality and their humor, among other things. And if the daters themselves appear in a Story, it lets others see what they really look like, even if their online photos are out-of-date.

The way the feature is being implemented on Facebook Dating puts the user in control of what’s being shared. That is, your Facebook or Instagram Stories are not automatically copied over to Facebook Dating by default. Instead, users can select which of their Stories are shared and which are not.

In addition, people daters have blocked or passed on Facebook Dating won’t be able to see them.

If a Story is inappropriate, you can also block the user and report it, like you can with other content elsewhere on Facebook.

One thing to be aware of is that this feature is a way to share a Story to Facebook Dating, but the Story isn’t exclusively designed for Facebook Dating. That means, if you decide to use the Story feature as some sort of video dating intro, your Facebook and Instagram friends could see this, as well.

When browsing Facebook Dating, you’ll be able to view other people’s Stories along with their profiles. And if you match with someone, you can continue to view their Stories and then even use that to spark a conversation, which takes place in the app. This is similar to how you can respond to someone’s Facebook or Instagram Story today, which then appears in Messenger or Instagram’s Messages section, respectively.

The new Stories feature could be a potential competitive advantage for Facebook Dating, because it allows users a new way to express themselves without requiring them to create new content just for the dating service itself. Even if a rival dating app like Tinder or Bumble introduced their own version of Stories, many wouldn’t think to launch a dating app to capture their everyday moments.

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Stories integration is rolling out starting today to Facebook Dating.

Dating, as a Facebook feature, is currently available in 20 countries, including Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, the Philippines, Singapore, Suriname, Thailand, United States, Uruguay and Vietnam. It will be in Europe by early 2020, Facebook says.

The company has not disclosed how many people are using Facebook Dating at this time.

TechCrunch

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5 Effective Ways to Run Facebook Ads A/B Tests

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Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

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These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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