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Facebook Expands its ‘Breaking News’ Tags to More Regions

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After trying them out in several markets over the last year, Facebook has this week announced that it’s going to give more publishers in even more regions access to its ‘Breaking News’ post tags.

Facebook Breaking News

As per Facebook:

“Over the last several months we ran a test that allowed more than 100 news publishers from North America, Latin America, Europe, India and Australia to identify and label stories as “breaking news” on Facebook. We found that people engaged more actively with stories marked as breaking news, showing us that this product helps people find news that’s important to them.”

Expanding on this, Facebook says that its breaking news tags will now be made available to selected publishers in Switzerland, Italy, Portugal, Ireland, Singapore, Hong Kong, New Zealand, Argentina, Chile, Peru, Brazil, Colombia, and Mexico. Facebook will also give more publishers in regions where the tags are already available access to the tool.

As a re-cap, Facebook’s breaking news tags, which are displayed in News Feeds as above, enable selected publishers to apply the ‘Breaking’ tag to a chosen post of theirs once per day. Publishers can then set how long the story should be marked as ‘Breaking’ (up to six hours max), making it stand out more in feeds.

But while the chosen posts do feature the prominent, red ‘Breaking’ tag, the tag itself has no direct impact on a post’s News Feed ranking.

But even without a News Feed boost, Facebook says that the ‘Breaking’ tags have still helped improve post performance.

“In the test period, we’ve seen that breaking news posts about politics, crime, disaster, and business perform best. We’re using data like this to help publishers understand how to use the label to connect people with the breaking news that they need to see most.” 

Facebook’s also improved its third-party integrations, enabling publishers to apply Breaking News tags via Social News Desk and SocialFlow, while it will also now allow publishers to add the breaking label after a post has gone live.

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The expansion of Facebook’s Breaking News labeling may also link into the roll-out of Facebook’s dedicated News tab, which is now being tested among selected users in the US.

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News coverage has traditionally been an area where Facebook has tread cautiously, but with its more recent stance on political advertising on its platform, and CEO Mark Zuckerberg’s statements on its role in the facilitation of free speech, it seems that Facebook is looking to take on more of a role as a news provider.

I mean, it already is – research shows that the majority of Americans now get at least some news content from Facebook. And if that’s the role the platform is playing, Facebook looks set to lean into it, and cater to user demand.

That may not be a good thing for democratic process, given the proliferation of fake news reports and political memes on the platform, but if Facebook can work to better educate digital users, and improve access to information, like breaking news reports, it could still be of significant benefit.

Socialmediatoday.com

FACEBOOK

Facebook fighting against disinformation: Launch new options

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Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.

“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.

He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.

The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.

Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.

The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.

This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).

“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.

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They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.

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Change on Facebook

Facebook announces news that will facilitate your sales and purchases on the social network.

Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.

The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.

Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.

In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.

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