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Facebook launches a series tests to inform future changes to its News Feed algorithms

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Facebook may be reconfiguring its News Feed algorithms. After being grilled by lawmakers about the role that Facebook played in the attack on the U.S. Capitol, the company announced this morning it will be rolling out a series of News Feed ranking tests that will ask users to provide feedback about the posts they’re seeing, which will later be incorporated into Facebook’s News Feed ranking process. Specifically, Facebook will be looking to learn which content people find inspirational, what content they want to see less of (like politics), and what other topics they’re generally interested in, among other things.

This will be done through a series of global tests, one of which will involve a survey directly beneath the post itself which asks, “How much were you inspired by this post?,” with the goal of helping to show more people posts of an inspirational nature closer at the top of the News Feed.

Image Credits: Facebook

Another test will work to the Facebook News Feed experience to reflect what people want to see. Today, Facebook prioritizes showing you content from friends, Groups and Pages you’ve chosen to follow, but it has algorithmically crafted an experience of whose posts to show you and when based on a variety of signals. This includes both implicit and explicit signals — like how much you engage with that person’s content (or Page or Group) on a regular basis, as well as whether you’ve added them as a “Close Friend” or “Favorite” indicating you want to see more of their content than others, for example.

However, just because you’re close to someone in real life, that doesn’t mean that you like what they post to Facebook. This has driven families and friends apart in recent years, as people discovered by way of social media how people they thought they knew really viewed the world. It’s been a painful reckoning for some. Facebook hasn’t managed to fix the problem, either. Today, users still scroll News Feeds that reinforce their views, no matter how problematic. And with the growing tide of misinformation, the News Feed has gone from just placing users into a filter bubble to presenting a full alternate reality for some, often populated by conspiracy theories.

Facebook’s third test doesn’t necessarily tackle this problem head-on, but instead looks to gain feedback about what users want to see, as a whole. Facebook says that it will begin asking people whether they want to see more or fewer posts on certain topics, like Cooking, Sports, Politics and more. Based on users’ collective feedback, Facebook will adjust its algorithms to show more content people say they’re interested in and fewer posts about topics they don’t want to see.

The area of politics, specifically, has been an issue for Facebook. The social network for years has been charged with helping to fan the flames of political discourse, polarizing and radicalizing users through its algorithms, distributing misinformation at scale, and encouraging an ecosystem of divisive clickbait, as publishers sought engagement instead of fairness and balance when reporting the news. There are now entirely biased and subjective outlets posing as news sources who benefit from algorithms like Facebook’s, in fact.

Shortly after the Capitol attack, Facebook announced it would try clamping down on political content in the News Feed for a small percentage of people in the U.S., Canada, Brazil and Indonesia, for period of time during tests.

Now, the company says it will work to better understand what content is being linked to negative News Feed experiences, including political content. In this case, Facebook may ask users on posts with a lot of negative reactions what sort of content they want to see less of. This will be done through surveys on certain posts as well as through ongoing research sessions where people are invited to talk about their News Feed experience, Facebook told TechCrunch.

It will also more prominently feature the option to hide posts you find “irrelevant, problematic or irritating.” Although this feature existed before, you’ll now be able to tap an X in the upper-right corner of a post to hide it from the News Feed, if in the test group, and see fewer like it in the future, for a more personalized experience.

Image Credits: Facebook

It’s not clear that allowing users to pick and choose their topics is the best way to solve the larger problems with negative posts, divisive content or misinformation, though this test is less about the latter and more about making the News Feed “feel” more positive.

As the data is collected from the tests, Facebook will incorporate the findings into its News Feed ranking algorithms. But it’s not clear to what extent it will be adjusting the algorithm on a global basis versus simply customizing the experience for end users on a more individual basis over time. The company tells TechCrunch the survey data will be collected from a small percentage of users who are placed into the test groups, which will then be used to train a machine learning model.

It will also be exploring ways to give people more direct controls over what sort of content they see on the News Feed in the future.

The company says the tests will run over the next few months.

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FTC finds GoodRx shared sensitive health data with Facebook, Google

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FTC finds GoodRx shared sensitive health data with Facebook, Google

Illustration: Gabriella Turrisi/Axios

The FTC on Wednesday filed a court order against GoodRx for failing to notify users that it shared their personal, identifiable health data with Facebook and Google and said it would permanently ban the company from sharing such information for ads, should the court order be federally approved.

Why it matters: The court order is the first FTC action under the Health Breach Notification Rule, which requires companies to notify users when their health data is infringed upon, and includes several safeguards aimed at protecting consumer data.

  • “We’re making clear that apps violating this rule need to come clean with consumers when they share sensitive data improperly,” an FTC official said during a press briefing about the order.
  • The order must be approved by the federal court to go into effect.

Zoom in: The health data GoodRx shared with tech companies includes individually identifiable data on users’ prescription medications and health conditions. Per the complaint:

  • In August 2019, GoodRx compiled lists of users who’d purchased medications for heart disease and high blood pressure and uploaded their email addresses, phone numbers and mobile advertising IDs to Facebook so it could identify their profiles.
  • GoodRx then used that information to target users with relevant ads.

Details: The court order, filed by the Department of Justice on behalf of the FTC in California’s Northern District, found GoodRx shared data with companies including Facebook, Google, Criteo, Branch and Twilio. The order found GoodRx:

  • Monetized users’ personal health data to target them with health- and medication-specific ads on Facebook and Instagram.
  • Let third parties it shared data with use the information for research, development or advertising purposes without getting consent.
  • Misrepresented its HIPAA compliance, displaying a seal at the bottom of its telehealth site falsely suggesting it complied with the law.
  • Failed to maintain sufficient policies or procedures to protect its users’ personal health information.

State of play: GoodRx, which offers prescription discount coupons and telehealth services, lets users track their personal health data to save, track and get alerts about prescriptions, refills, pricing and medication purchase history.

  • Per the complaint, the company collects data from users themselves and from pharmacy benefit managers (PBMs) that confirm when someone buys a prescription drug using one of its coupons.
  • Since January 2017, more than 55 million consumers have visited or used GoodRx’s website or mobile apps, the complaint says.

What they’re saying: A spokesperson for GoodRx told Axios the company does not agree with the allegations, saying the order “focuses on an old issue that was proactively addressed almost three years ago.”

  • “We admit no wrongdoing,” the spokesperson said. “Entering into the settlement allows us to avoid the time and expense of protracted litigation.”

  • “Health data today isn’t just what your doctor keeps in a file behind a desk,” an FTC official said during the briefing. “And the way we’re enforcing this reflects that new reality.”
  • “We expect this to have a significant impact on the marketplace,” the official added.

Flashback: The FTC in 2021 issued a warning to health apps and others that collect or use consumers’ health information that they must comply with the Health Breach rule.

  • “We are now showing the market that we meant business when we issued that policy statement,” the FTC official said.

What’s next: In addition to charging GoodRx with a $1.5 million civil penalty and banning it from disclosing user health information for ads, the order requires that the company:

  • Direct third parties to delete the consumer health data shared with them and inform users about the breaches and the FTC’s enforcement action.
  • Get users’ consent before sharing health data with third parties for purposes other than ads and detail the types of health information it will disclose to those parties.
  • Limit how long it can retain personal health information.
  • Create a privacy program that includes safeguards to protect such data.

Of note: While the order only binds GoodRx, companies including Facebook who received the data “are on notice that they were in receipt of data that was illegally collected,” another FTC official said.

This story has been updated to include the company’s comment.

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Facebook and Google ad oligopoly is over, fund manager says

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Facebook and Google ad oligopoly is over, fund manager says

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Inge Heydorn, fund manager at GP Bullhound, discusses competition in the digital ad market, what investors will be looking for in Meta’s results, and why it’s “all about TikTok.”

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Mike Lindell Says Jimmy Kimmel Wants to Put Him in a Big Claw Machine

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Mike Lindell Says Jimmy Kimmel Wants to Put Him in a Big Claw Machine
  • Mike Lindell says Jimmy Kimmel is requesting to interview him on his show. 
  • But Kimmel had one request, Lindell said: The pillow CEO has to sit inside a giant claw machine.
  • Lindell said this is because he is unvaccinated. 

MyPillow CEO Mike Lindell says late-night show host Jimmy Kimmel had one request of him: The pillow CEO must sit inside a giant claw machine during their interview.

“A lot of you have reached out to me: ‘Mike, don’t do it, he’s going to attack you. Why did you agree to go inside a claw game?'” Lindell said during a Facebook live stream on Tuesday. Lindell is scheduled to appear on Kimmel’s talk show, “Jimmy Kimmel Live,” on Tuesday.

“Which I did, because they, you can’t go inside the studio if you’re not vaccinated. And of course, I’m not vaccinated,” Lindell added. 

“Maybe I’ll find out that that claw game was rigged, huh, the one that picks up the stuffed animals,” Lindell quipped, seemingly referencing his own baseless claims of widespread election fraud.

The pillow CEO said his appearance on Kimmel “should be very, very interesting.” He also said he was only agreeing to the interview because he thinks it will help “save our country.”

Kimmel appeared to confirm Lindell’s account, tweeting: “MyPillow Mike from a claw machine tonight!” 

 

Kimmel said on Monday that Lindell has “repeatedly” asked to be on the show, and that he’s tried to invite Lindell back many times.

Lindell’s last appearance on Kimmel’s show was in April 2021. During their nearly 20-minute conversation, Kimmel pummeled Lindell with questions about his voter fraud claims.

“A lot of people didn’t want you to come on this show. Liberals and conservatives, told me not to have you on, and they told you don’t go on the show,” Kimmel told Lindell in 2021. “But I think it’s important that we talk to each other.”

Lindell is fresh off a big loss in his race for RNC chair, where he only secured four votes.

Lindell and representatives for Kimmel did not immediately respond to Insider’s requests for comment.



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