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Facebook Launches ‘Facebook Business Suite’, an All-in-One Management Tool for Facebook and Instagram

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facebook launches facebook business suite an all in one management tool for facebook and instagram

Facebook has launched yet another Facebook management platform, with this one, called ‘Facebook BUsiness Suite‘, which is focused on making it easier for small businesses to manage their Facebook and Instagram presences from a single platform.

As you can see from the video, the new Business Suite platform incorporates all of your Facebook Page and Instagram profile options into one space, and will be available on desktop or in a new mobile app.

As per Facebook, Business Suite enables users to:

  • Save time – Post to Facebook and Instagram at the same time and manage posts in one place to stay connected to both communities. 
  • Stay up-to-date – Get all of your Facebook and Instagram messages, notifications and alerts in one place so you can stay up to date and respond to all of your customers more easily. 
  • Business results –  See what’s working with Facebook and Instagram insights and learn what your customers are looking for.

So instead of using Pages Manager or Creator Studio, you now have yet another way to stay across all of your Facebook and Instagram business interactions – though this one does cover a lot of functionalities within a single app.

Message management is nothing new – you can get all your messages from Facebook, Messenger and Instagram in Pages Manager already, while Facebook added Facebook/Instagram scheduling to Creator Studio last year.

But then again, the integrated message inbox could be helpful within your workflow.

Facebook Business Suite

While the scheduling layout adds another view:

Facebook Business Suite

What I like most about Business Suite, however, is the layout of its analytics tab, which makes it a little easier to get a full overview of your Instagram and Facebook performance in one place.

Facebook Business Suite

Creator Studio also has analytics displays, but it’s more focused on video post performance, whereas this listing gives you a better, overall comparison of your Facebook and Instagram presence. That’s probably a personal preference, but I do like the layout and simplicity of this format.

And Business Suite may soon have another feature that Pages Manager doesn’t – according to Axios, Facebook is also planning to integrate WhatsApp messaging functionality into the app in the near future. Facebook has been working towards integrating its messaging apps over the past year and a half, and if WhatsApp functionality is indeed added to Business Suite, this would be the first app which enables responses across all three platforms.

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So how functional and helpful is it? It depends on what you’re trying to do, but definitely, it does integrate all the key Facebook and Instagram business management tools into one app, and it largely seems to meet its remit of simplifying the various tools into one platform. 

Facebook also says that it plans to make Business Suite “the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp”. So it may well be the one to focus on, if you’re looking to establish a central platform for your Facebook/Instagram management.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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