Facebook is today rolling out a tool that will allow users in the U.S. and Canada to export their Facebook photos and videos to Google Photos. This data portability tool was first introduced in Ireland in December, and has since been made available to other international markets.
To use the feature, Facebook users will need to click on “Settings,” followed by “Your Facebook Information,” then “Transfer a Copy of Your Photos and Videos.” Facebook will ask you to verify your password to confirm your identity in order to proceed. On the next screen, you’ll be able to choose “Google Photos” as the destination from the “Choose Destination” drop-down box that appears. You’ll also need your Google account information to authenticate with its service before the transfer begins.
The tool’s release comes about by way of Facebook’s participation in the Data Transfer Project, a collaborative effort with other tech giants, including Apple, Google, Microsoft and Twitter, which focuses on building out common ways for people to transfer their data between online services.
Of course, it also serves as a way for the major tech companies to fend off potential regulation, as they’ll be able to point to tools like this as a way to prove they’re not holding their users hostage — if people are unhappy, they can just take their data and leave!
Facebook’s Director of Privacy and Public Policy Steve Satterfield, in an interview with Reuters on Thursday, essentially confirmed the tool is less about Facebook being in service to its users, and more about catering to policymakers’ and regulators’ demands.
“…It really is an important part of the response to the kinds of concerns that drive antitrust regulation or competition regulation,” Satterfield told the news outlet.
The launch also arrives conveniently ahead of a Federal Trade Commission hearing on September 22 that will be focused on data portability. Facebook said it would participate in that hearing, if approached, the report noted.
In Facebook’s original announcement about the tool’s launch last year, it said it would expand the service to include more than just Google Photos in the “near future.”
The transfer tool is not the only way to get your data out of Facebook. The company has offered Download Your Information since 2010. But once you have your data, there isn’t much else you can do with it — Facebook hasn’t had any large-scale rivals since older social networks like Myspace, FriendFeed (RIP!) and Friendster died and Google+ failed.
In addition to the U.S. and Canada, the photo transfer tool has been launched in several other markets, including Europe and Latin America.
5 Effective Ways to Run Facebook Ads A/B Tests
Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target.
A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-
1) Start with the minimal number of variables
This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.
2) The second way is to select the correct structure.
There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.
3) Use of spreadsheets is important to stay organized.
These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.
4) Do target advertising and set realistic time goals.
One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output.
Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.
It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.
5) Set an ideal budget.
The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.
Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.
Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.
You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.
To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.
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