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Facebook takes down ‘Stop the Steal 2020’ group organizing around false claims of election chicanery

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Facebook has taken down a group that had amassed more than 300,000 members and was sharing misinformation and organizing around false allegations of impropriety during the 2020 elections.

The group, called “Stop the Steal 2020,” was organizing protests targeting the election officials currently counting ballots cast in Michigan, Pennsylvania, Phoenix and Las Vegas.

“In line with the exceptional measures that we are taking during this period of heightened tension, we have removed the Group ‘Stop the Steal,’ which was creating real-world events,” said a Facebook spokesperson in a statement emailed to TechCrunch. “The group was organized around the delegitimization of the election process, and we saw worrying calls for violence from some members of the group.”

Facebook’s action was first noticed by Ryan Mac of BuzzFeed, who reported the move in a tweet.

Protestors advocating for votes to be counted and for vote counting to cease are cropping up across the country as Republican Party organizers and campaign officials try to derail the count of mail-in ballots and absentee votes cast in the 2020 race and Democratic supporters organize counter-protests.

Social media election takedowns

While the organizers may be tapping supporters of President Trump across the country, their messaging is different depending on the state.

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In Phoenix, protestors are calling for all votes to be counted, as presidential candidate and former Vice President Joe Biden hangs on to a slim lead in Arizona.

Meanwhile, the messaging is the opposite in Georgia, Michigan, Pennsylvania and Nevada, where President Donald Trump is trying to preserve the slim margins that have him ahead or reverse the counts that had put him behind in the polls. In Detroit, for instance, Trump supporters held up signs that said “stop the steal” and “stop the cheat” according to news reports.

Conservative advocates across the Twittersphere have had their tweets amended by the company to indicate that they were sharing election misinformation.

Facebook has also added “labels” to election posts that break the rules, though they are designed to mostly point users to contextual, factual information rather than to offer explicit warnings about false claims.

In fact, as a direct response to Trump’s premature claims of victory, Facebook also rolled out an eye-catching set of messages across Facebook and Instagram reminding users that votes were still being counted.

Facebook has also instituted changes to its policies about groups that organize real-world events in the wake of 2016’s election disinformation campaign carried out by Russian agents and the recent shooting in Kenosha, Wisconsin in which two men were killed after a local self-declared militia group organized a response to protests against the shooting of Kenosha resident, Jacob Blake.

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5 Effective Ways to Run Facebook Ads A/B Tests

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Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

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These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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