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Facebook tests a new Page design with a cleaner layout and no more ‘Like’ button

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Facebook is testing a new design for Facebook Pages that will, among other things, remove the “Like” count, offer a cleaner and more readable layout, and make it easier for those who operate Pages to actually use and manage them. These features and others were initially tested with a small percentage of public figures on the mobile app, but are now being expanded to a broader group of Pages.

Currently, the public figures involved in the test include actors, authors, creators and a small handful of media entities, like bands and books. If included in the test, the Pages will see an option to opt in to try out the new experience when they’re logged in on mobile.

Facebook says it’s now expanding the test to include a small percentage of English-language business Pages, as well.

Image Credits: Facebook (Old vs New Pages)

The updated design and feature set is meant to make using Pages less complex, something the company understands can be an issue. It also acknowledges the need to simplify the use of Pages now, in particular, with so many people continuing to practice social distancing and choosing to instead connect with their communities online.

The new Page layout is meant to make it easier for visitors to a Page to see key information, like the Page’s bio and posts. Notably, the design does away with the Page Likes and the Like button. Instead, the Page will only display a Follow button and follower count.

This change better reflects the Page’s true reach. Many people have “Liked” various Pages over the years, but then unfollowed them from their News Feed as they outgrew their interest. (Or they unfollowed them because they were only liking the Page as a favor, after being sent a request, for example.) The Follows count, meanwhile, indicates how many people are actually able to receive the Page’s update in their News Feed.

Image Credits: Facebook

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Having both options has led to a more complicated process where users first “like” a Page, which creates an automatic follow. But the person can then back out of that follow by changing their settings at any time. Page owners find this to be confusing and unhelpful because they want to engage with followers who are actually interested in the Page and its contents.

In addition, Page owners will be able to better connect with followers by browsing their News Feed, and then quickly switch between their personal Facebook profile and the public-facing Page (or Pages) they manage when they want to comment or react to posts they come across.

On the Page management side, they’ll be able to more clearly assign and manage admin access permissions based on specific tasks. This will be handled by an updated “Edit Access” screen, where owners can toggle on and off specific management tasks, like who can create Page content, send direct messages as the Page, create ads, respond to comments and more.

Image Credits: Facebook

The update additionally aims to make it simpler to navigate to the Page Insights section, which is where Page owners and managers track analytics related to the Page’s performance.

Now, Page owners will be able to get to these insights from the Page itself or even directly from a post. Within the Insights section, they’ll gain access to a handful of newly added insights, as well, including top performing posts and a new metric that shows the Page’s audience overlap with its connected Instagram account.

They’ll receive fewer notifications from their Pages, too, as Facebook will now group together relevant and related data, like mentions and post reactions, when sending updates.

Image Credits: Facebook

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The test is running now in the Facebook mobile app, but it’s not limited only to those who are seeing the simplified app design (pictured here with the colorful blue background and boxes.)

Facebook isn’t sharing when the update will roll out more broadly as this is still considered a test for the time being.

TechCrunch

APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

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Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

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Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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